Cov khw muag khoom noj khoom haus tseem ua lub luag haujlwm tseem ceeb hauv kev cuam tshuam cov neeg siv khoom kev txiav txim siab thiab cov neeg tsim khoom noj thiab cov neeg tsim khoom qhia txog kev ua lag luam. Txawm li cas los xij, raws li kev lag luam khoom noj txuas ntxiv mus, lub neej yav tom ntej ntawm cov khw muag khoom noj khoom haus thiab khoom noj khoom haus tso siab rau lub ntiaj teb kev lag luam xws li kev lag luam e-lag luam, kev ua neej nyob, kev ruaj ntseg, kev sib koom tes thiab kev lag luam.
Cia peb saib cov ncauj lus tseem ceeb cuam tshuam rau cov khw muag khoom noj khoom haus thiab cov neeg siv khoom noj, ob qho tib si shaping lub neej yav tom ntej ntawm zaub mov.
Ecommerce ntawm lub hauv paus
Tus kab mob COVID-19 kis thoob qhov txhia chaw tau tshaj tawm txoj cai kaw cia uas yuam ntau lub khw muag khoom noj kom hloov mus rau e-lag luam thiab muab kev yuav khoom hauv online thiab xa khoom. McKinsey tau tshaj tawm tias 20-30% ntawm lub khw muag khoom noj cov lag luam tau tig mus rau e-lag luam ntawm qhov siab ntawm kev sib kis hauv 2020. Txawm hais tias lub khw muag khoom lub cev tau rov ua haujlwm, kev yuav khoom hauv online tseem yog qhov sib txawv loj vim ntau lab tus neeg siv khoom thoob ntiaj teb txuas ntxiv mus kav online.
Cov neeg siv khoom txoj kev hlub rau kev yuav khoom hauv online tsis yog qhov xav tsis thoob, vim lawv txaus siab rau qhov yooj yim ntawm cov thev naus laus zis digital thiab cov txiaj ntsig ntxiv ntawm kev yuav khoom hauv online. Cov txiaj ntsig ntawm kev yuav khoom hauv online suav nrog kev xa khoom hauv tsev nrog cov ntawv ceeb toom xa khoom, daim coupon, cov npe yuav khoom, cov lus qhia khoom, thiab cov khoom tshwj xeeb. Sib nrug los ntawm cov neeg siv khoom, cov khw muag khoom noj yuav tau txais txiaj ntsig los ntawm e-khoom noj los ntawm kev sib txawv ntawm kev ua lag luam, nce kev lag luam thiab muag khoom.
Txoj kev ua neej nyob muaj feem cuam tshuam txog kev yuav khoom
Ib qho kev hloov pauv ntawm txoj kev ua neej tseem ceeb tshaj plaws ntawm lub xyoo pua 21st yog qhov nce siab ntawm cov neeg siv khoom noj qab haus huv uas coj kev noj qab haus huv txoj kev ua neej. Cov neeg tau txais kev pabcuam no tseem ceeb rau kev tawm dag zog lub cev thiab kev noj zaub mov kom zoo los txhim kho lub cev thiab lub hlwb kev noj qab haus huv rau lub neej ntev thiab ua tiav.
Dhau li ntawm kev noj qab haus huv, cov neeg siv khoom feem ntau tseem ceeb tshaj qhov yooj yim thiab xaiv cov hom uas muaj cov phiaj xwm noj qab haus huv, cov khoom siv pluas noj, rub-thiab-mus, npaj ua noj, lossis xaiv chav ua noj. Cov tuam txhab noj zaub mov zoo li SteamUp tau nqis peev pab rau txoj kev ua neej no thiab tau qhia cov zaub mov npaj-rau-kub muag ntawm cov khw muag khoom noj.
Kev kaw cia yav dhau los thiab kev nce nyiaj nce siab tam sim no kuj tau muaj kev cuam tshuam.
"Peb cov kev xav tau ntawm cov neeg siv khoom, siv los ntawm ntau txhiab tus neeg muag khoom hauv xov xwm, pom qhov loj thiab txhawb nqa kev thov rau kev nthuav qhia cov neeg muag khoom siv thaum pitching khw muag khoom noj rau kev tshaj tawm kev yuav khoom. Cov tsev neeg Asmeskas tau pom meej tias qhov mob ntawm cov zaub mov tsis txaus thiab kev nce nqi nce nqi ntawm cov khw noj mov, thiab lawv tab tom nrhiav kom txuag nyiaj los ntawm kev ua noj hauv tsev ntau dua thiab nrhiav qhov zoo tshaj plaws deals ntawm cov khoom noj thiab cov khw muag khoom loj. Nyob rau xyoo tas los, peb kuj tau pom kev nce ntxiv hauv kev thov rau cov neeg siv khoom nkag siab thiab cov khoom lag luam uas cuam tshuam txog cov ncauj lus: cov khoom siv hauv tsev thiab cov khoom noj khoom haus, "said Daniel Anstandig, tus tsim thiab CEO ntawm Futuri.
Lwm cov khoom noj khoom haus uas ua rau rov qab los tseem ceeb yog veganism. Cov neeg tau txais kev noj qab haus huv muaj sia nyob ntawm kev noj zaub mov tshwj xeeb ntawm cov nroj tsuag tsis pub dawb los ntawm txhua yam tsiaj thiab khoom noj siv mis. Nyob rau hauv ib tsab xov xwm tsis ntev los no, Racheli Vizman, CEO thiab cofounder ntawm SavorEat, ib lub tuam txhab Israeli foodtech, tau sau tseg tias 12% ntawm cov neeg tau txais kev pabcuam Asmeskas muaj sia nyob ntawm kev lag luam. nroj tsuag raws li noj haus, ua rau lawv tseem ceeb vegans.
Ntau lub tuam txhab khoom noj thiab cov khw muag khoom noj tau pom cov qauv no thiab tau qhia txog kev xaiv vegan hauv lawv cov ntawv qhia zaub mov kom nqis peev rau qhov loj hlob no. Piv txwv li, lub tuam txhab khoom noj Mumbai lub npe SteamUp cov zaub mov suav nrog ntau yam ntawm vegan momos ntawm cov khw muag khoom noj kom nyiam cov neeg siv khoom.
Geovariity
Hauv 2020, McKinsey daim ntawv ntsuam xyuas tau pom tias cov neeg siv khoom Esxias tau pom ntau lub hom phiaj ua haujlwm hauv cov neeg siv khoom siv raws li qhov kos npe ntawm tus nqi thiab qhov tseem ceeb tshaj plaws.
“Cov neeg Amelikas tau maj nrawm rau Peloton thiab Wayfair
Qhov tseeb, 3D luam ntawv zaub mov hauv tsev teeb meem tsis nyob ib puag ncig.
"Kuv tsis ntseeg tias peb nyob rau theem uas 3D luam ntawv hauv tsev yog lwm txoj hauv kev rau kev tsim khoom noj loj. Ntau xyoo dhau los, muaj qee qhov hype txog 3D tshuab luam ntawv hauv chav ua noj rau cov khoom noj yooj yim, xws li pasta thiab chocolate. Txawm tias cov txheej txheem yooj yim no tsis nyiam cov neeg siv khoom thiab tsis hloov cov khoom yuav los ntawm lub khw muag khoom noj, "Bryan Quoc Le, tus kws tshawb fawb txog zaub mov, tus kws pab tswv yim kev lag luam khoom noj khoom haus, thiab tus sau 150 Cov Lus Nug Txog Kev Tshawb Fawb Txog Khoom Noj.
sustainability
Cov neeg siv khoom tseem tab tom nrhiav yuav cov khoom lag luam los ntawm cov tuam txhab uas khav theeb kev ruaj khov thiab kev nco qab ib puag ncig. Qee lub khw muag khoom noj khoom noj khoom haus ua lag luam rau yav tom ntej los ntawm kev nqis peev hauv cov khoom noj muaj txiaj ntsig zoo, muaj txiaj ntsig zoo. Migros, ib lub khw muag khoom hauv Switzerland, koom nrog SuperMeat, lub tuam txhab kev lag luam khoom noj khoom haus uas cuam tshuam txog nqaij bioprinting.
SuperMeat siv cov tsiaj tiag tiag cog nrog bioreactors thiab pub nrog cov as-ham los tsim cov 3D luam tawm nqaij qaib nrog qhov zoo sib xws thiab kev noj zaub mov zoo li nqaij qaib. Cov nqaij bioprinted yog ntuj, noj qab haus huv, tsis-GMO, thiab muaj ib tug zoo xws li kev ntxhib los mos, saj, zoo, thiab zoo li cov nqaij zoo tib yam. Kev loj hlob nqaij yog ib puag ncig tus phooj ywg, vim nws pab txo 95% ntawm cov dej thiab av khib nyiab thaum cog.
Bioprinted nqaij kuj txo qis cov roj methane uas tsim los ntawm kev cog qoob loo. Nws yog ib qho kev coj ncaj ncees uas pab txhawb kev kho tsiaj kom zoo los ntawm kev tshem tawm qhov xav tau kev tua neeg tsis zoo. Tsis zoo li cov nqaij ib txwm, 3D nqaij tshem tawm qhov xav tau txhaj tshuaj tiv thaiv kab mob thiab cov tshuaj hormones loj hlob uas cuam tshuam rau tib neeg kev noj qab haus huv.
Txawm li cas los xij, ntau tus tsis ntseeg txog kev siv 3D thiab bioprinting.
Kev sib koom tes zoo
Cov khw muag khoom noj khoom haus thiab cov neeg tsim khoom noj khoom haus tab tom tsim kev sib koom tes sib koom ua ke uas pab ob lub hom phiaj txhim kho hom duab, ntxiv tus nqi thiab sib txawv ntawm lawv cov pej xeem. Piv txwv li, Zomato, lub tuam txhab tsev noj mov thiab khoom noj khoom haus, tau txais Blinkit cov khoom xa tuaj kom nthuav dav nws txoj kev lag luam. Txawm hais tias nws nyob hauv Zomato lub kaus, Blinkit yog ib daim ntawv thov mobile ywj pheej rau kev yuav khoom noj hauv online thiab xa khoom.
Foodtech cov khaub ncaws kuj tseem siv cov kev sib koom tes zoo nrog cov khw muag khoom noj khoom haus zoo los pab lawv nthuav lawv cov neeg siv khoom. Piv txwv li, FreshRealm yog ib qho khoom noj khoom haus hauv Asmeskas pib koom tes nrog cov khw muag khoom noj kom muag cov zaub mov npaj ua noj thiab npaj ua kom sov. Nws kuj tau tshaj tawm nws cov khoom noj khoom haus sab nraum lub txee rau khoom noj khoom haus thiab daim ntawv lo dawb rau cov khw muag khoom noj.
FreshRealm kuj muaj private-label kev koom tes qhov twg cov khw muag khoom noj muag muag lawv cov khoom raws li cov khw muag khoom npe. Los ntawm cov kev koom tes no, Fresh Realm muab nws cov neeg siv khoom ntxiv tus nqi ntawm kev nkag tau yooj yim rau ntau yam khoom noj khoom haus. Kev koom tes nrog kev sib koom tes nrog cov khw muag khoom noj kuj tau pab Zomato nce muag thiab tau txais txiaj ntsig.
Personalization ntawm kev paub zaub mov
Kev paub txog kev lag luam yog yav tom ntej ntawm cov khw muag khoom noj. Cov neeg siv khoom niaj hnub no xav sib txawv cov khw muag khoom noj raws li lawv cov kev paub lossis kev pabcuam rau cov neeg siv khoom yooj yim. Aleksandr Galkin, CEO ntawm Competera, qhia qhov ntawd tus kheej raug nqi yog ib txoj hauv kev zoo tshaj plaws los txhim kho cov neeg siv khoom.
Muaj cov tswv yim sib txawv uas cov neeg muag khoom siv tau los siv tus kheej tus kheej tus nqi yam tsis muaj kev txhawb nqa tus nqi sib txawv. Cov khw muag khoom noj khoom haus tuaj yeem siv cov ntaub ntawv cov neeg siv khoom kom tus kheej tus nqi los ntawm cov kev pabcuam raws li kev tso npe, cov koom haum khoom plig, cov kev pabcuam ncaj ncees, daim coupon thiab cov khoom tshwj xeeb. Tus kheej tus nqi nce kev muag khoom, kev ntseeg siab ntawm cov neeg siv khoom thiab kev tswj hwm cov neeg siv khoom.
Lwm lub tswv yim rau kev ua tus kheej cov khoom noj khoom haus yog siv cov khoom noj khoom haus tshiab tshiab. Innit cov Smart Meal Plans yog lub khw muag khoom noj khoom haus e-lag luam uas tau hloov pauv khoom noj khoom haus thoob plaws North America, Europe thiab Asia. Smart Meal Plans yog lub vev xaib online uas siv cov kev txawj ntse txawj ntse los ua tus kheej cov khoom noj khoom haus raws li cov neeg yuav khoom xav tau.
Sib nrug los ntawm kev sib piv tus nqi, nws pab cov neeg yuav khoom xaiv cov khoom xyaw thiab cov phiaj xwm pluas noj raws li lawv cov kev xav tau kev noj haus thiab nyiaj txiag. Tom qab xaiv, cov neeg siv tuaj yeem hloov cov kev xaiv rau lawv lub laub digital thiab txuas mus rau cov khw muag khoom lub vev xaib lossis cov apps rau kev yuav khoom hauv online thiab xa khoom. Khoom noj khoom haus tau txais txiaj ntsig los ntawm Smart Meal Plan vim nws pab lawv txuas rau cov neeg siv khoom thiab muab cov ntaub ntawv ntawm cov neeg siv khoom xav tau thiab cov nqi sib tw.
Dhau li ntawm kev yuav khoom hauv online, cov khw muag khoom noj siv cov khoom noj khoom haus tus kheej los kho lawv cov zaub mov xaiv los ntawm cov ntawv qhia zaub mov.
"Hnub no cov khw noj mov hloov pauv sai thiab cov lag luam khoom noj khoom haus nyob ntawm qhov kev sib tshuam ntawm ntau qhov sib txawv - txo cov khoom pov tseg, hloov mus rau cov kev sib tw ntawm cov saw hlau, txhim kho kev ua tau zoo, thiab txo cov teeb meem kev ua haujlwm, tag nrho thaum txhim kho cov npoo thiab cov neeg siv khoom. Kev tsim khoom siv digital thiab kev tsim cov khoom npaj ua noj, cov zaub mov customized, yog qhov kev hloov pauv kev ua si thaum nws los txog rau kev txhawb nqa ntau yam zaub mov thiab sawv tawm hauv thaj chaw muaj neeg coob coob thiab kev sib tw zaub mov, "said Vizman los ntawm SavorEat.
Lub tuam txhab kev daws teeb meem rau kev pabcuam zaub mov yog qhov kawg-rau-kawg thev naus laus zis platform.
"Lub platform yog siv los ntawm Smart Robot Chef, uas pab daws tau ntau yam kev cov nyom saum toj no. Piv txwv li, nrog rau cov neeg hlau txoj kev kawm tshuab, cov qhua xaj thiab cov qauv kev txiav txim tau kawm, txhawb nqa cov neeg siv khoom noj khoom haus kom tswj tau cov saw hlau zoo dua, thiab kev yuav khoom ntawm cov khoom xyaw. Yog hais tias lub dashboard qhia tus neeg teb xov tooj hais tias qaib ntxhw burgers piv txwv yog outselling noj tshais sausages, yuav muaj tiag tiag kev txuag nyob rau hauv streamlining cov khoom ntawm cov khoom xyaw xav tau. Nws yog cov txiaj ntsig ntawm cov saw hlau, txhua tus tau tsav los ntawm qhov kawg ntawm cov neeg siv khoom xav tau, thiab digitizing ntawm cov saw hlau tso cai rau cov lag luam khoom noj kom cia siab tias yuav muaj kev cuam tshuam zoo dua thiab ua haujlwm zoo.
Raws li Vizman, kev koom ua ke ntawm cov kev daws teeb meem tshiab thiab cov neeg hlau ntse rau hauv chav ua noj hnub no - thiab tag kis - txhim kho ntau yam kev cov nyom uas cov lag luam zaub mov ntsib, ua haujlwm thiab dhau mus.
Cov khoom noj khoom haus tau nqis peev rau ntawm vegan thiab gluten-dawb tiam sis thiab tab tom qhia customizable gluten-dawb thiab vegan menus raws li cov neeg siv khoom xaiv thiab kev mus ntsib yav dhau los. Cov zaub mov customizable no txhawb cov neeg siv khoom ncaj ncees thiab kev tswj hwm kev sib raug zoo los ntawm kev txhim kho cov neeg siv khoom thiab ua raws li lawv cov kev xav tau tshwj xeeb thiab nyiam.
Cov khoom noj khoom haus niaj hnub thiab dej haus ib puag ncig muaj kev sib tw heev, xav kom cov khw muag khoom noj khoom haus los siv cov tswv yim tsim nyog rau cov koom haum kom sib txawv ntawm cov neeg sib tw. Cov neeg siv khoom nyiam kuj tau hloov pauv, thiab cov kev xav thoob ntiaj teb xws li cov kev paub dhau los ntawm tus kheej, kev noj qab haus huv thiab ib puag ncig kev nco qab, kev ruaj khov, thiab cov khw muag khoom hauv online tau cuam tshuam rau yav tom ntej ntawm cov khw muag khoom noj.
Tau qhov twg los: https://www.forbes.com/sites/dennismitzner/2022/07/31/grocery-retailers-and-the-food-market-trends-and-future-prospects/