Gregorys Kas fes yog ib tsob nroj-raws li Mecca

Yog tias muaj kev tsim txiaj hauv kev lag luam zaub mov thiab dej haus uas pom tau tias yog neeg Asmeskas, nws yooj yim. Los ntawm thawj cov khoom noj ceev ceev, rau cov apps uas tso cai rau koj xaiv los ntawm suav tsis txheeb cov tais diav kom xa ncaj qha mus rau koj lub qhov rooj hauv feeb, lub peev xwm kom tau txais peb cov zaub mov sai thiab yooj yim tau resonated nrog Asmeskas rau ntau tiam neeg thiab yeej tseem mus ntxiv.

Tab sis muaj ib qho kev sib cav sib ceg uas tau loj hlob nrog rau kev lag luam hauv tsev noj mov ceev: khoom noj khoom haus thiab zoo. Koj xav tau nqaij npuas kib, qe, thiab cheese (BEC) ntawm koj txoj kev ua haujlwm? Yooj yim. Tau txais cov txiv hmab txiv ntoo smoothie uas tsis muaj suab thaj ntxiv, lossis tsev ua granola tshaj organic yogurt? Tsis muaj ntau, tshwj xeeb tshaj yog tias koj nyob sab nraum cov nroog loj. Thiab yog tias koj vegan lossis lwm yam sim noj cov khoom tsiaj tsawg, hmoov zoo.

Cov kas fes loj xws li Dunkin 'thiab Starbucks tau ua sim nrog cov nqaij cog qoob loo lwm yam nyob rau hauv xyoo tas los no, tab sis arguably tsis muaj saw muaj heev mob siab rau kev noj qab haus huv, cog-raws li kev xaiv raws li Gregorys Coffee.

Founded hauv 2006 los ntawm Gregory Zamfotis nrog kev pab los ntawm nws txiv, ib tug tub rog ntawm New York City zaub mov kev lag luam, lub tuam txhab tam sim no muaj 38 qhov chaw nyob rau hauv lub tri-xeev cheeb tsam thiab Washington, DC Nws cov ntawv qhia zaub mov yog ib tug loj tshaj hits ntawm cov kev pab cuam ceev dej haus. chains uas kav lub xyoo pua 21st, muab cov dej haus classic espresso thiab matcha nrog rau kev lom zem, cov dej qab zib tshiab thiab kev noj qab haus huv nyiam nyiam xws li turmeric lattes thiab kua txiv ntsuab. Lawv cov ntawv qhia zaub mov npog tag nrho cov pej xeem thiab ntau dua - koj tau txais koj cov khoom ci, thaum hmo ntuj oats, thiab cov qhaub cij ua noj ua haus ua nrog ob qho tib si cov khoom xyaw thiab - yog, cov khoom siv cog qoob loo.

Nws yog tag nrho cov kev xav ntawm tus tsim tus nqi. Gregorys Coffee tau hais txog cov kev xaiv noj qab haus huv rau cov neeg tsis khoom txij thaum pib, tab sis Zamfotis nws tus kheej mus rau vegan hauv 2017 thiab txij li ntawd los tau maj mam ua cov zaub mov hauv nws daim duab.

Nws hais rau kuv tias, "Kuv tus tub muaj kev tsis haum rau cov khoom noj mis nyuj," thiab tom qab ntawd kuv pib saib cov ntaub ntawv xws li Forks Over Riam. Cov kev phiv tshuaj correlated nrog overeating nqaij, qe, thiab mis nyuj yog ib qho tseem ceeb heev tsis quav ntsej.

Ntxiv nrog rau kev noj qab haus huv thiab khoom noj khoom haus, nws lees paub tias tsiaj noj qab haus huv thiab ib puag ncig muaj kev txhawj xeeb tseem ceeb rau ntau tus neeg siv khoom Gregorys thiab xav ua zaub mov kom haum lawv cov txiaj ntsig.

Lub tuam txhab tsis nqaim nws txoj kev tsom mus rau tag nrho - lub sijhawm no lawv tseem muab cov tsiaj proteins thiab mis nyuj - tab sis los ntawm kev muab cov kev xaiv cog qoob loo tshiab rau hauv cov ntawv qhia zaub mov, lawv tau muab cov nroj tsuag xav paub txog lub sijhawm los hloov pauv hloov pauv hauv lawv. noj zaub mov, txawm nyob rau hauv chaotic New York thaum sawv ntxov. Thaum kuv nug yog tias cov neeg muas zaub yuav cov kev xaiv no feem ntau yog vegans, nws hais tias lawv tsis ua cov ntawv tshawb fawb kom lawv tsis tuaj yeem paub tseeb, "tab sis muab cov ntim ntawm cov khoom no uas tau yuav, Kuv xav tias tsis yog txhua tus neeg uas xaj lawv. vegan."

Thiab thaum lwm cov chains tab tom ua dabbling nyob rau hauv cov nroj tsuag-raws li tus nqi nrog qee qhov JUST Qe ntawm no, qee qhov dhau ntawm cov hnyuv ntxwm nyob ntawd, Gregorys Coffee tau dhia tiag tiag nrog ob txhais taw. Tam sim no, lawv cov zaub mov suav nrog cov khoom noj uas ua los ntawm Beyond Meat thiab JUST, nrog rau Daiya, GOOD PLANeT, thiab cov khoom noj nqaij npuas tshiab hu ua Ozo.

Zamfotis tau hais tias "Gregorys yog ib tus thawj ntawm qhov ntsuas no kom muaj cov nqaij npuas kib ntawm cov zaub mov-Kuv zoo siab rau qhov kev muab tshiab no," Zamfotis hais.

Qhov twg qee lub khw kas fes tau koom tes nrog ib lub hom lag luam los muab cov khoom noj cog qoob loo, xws li cov pluas tshais noj tshais nrog Cov hnyuv ntxwm tab sis cov qe thiab cheese tsis tu ncua, Gregorys tau tsim kev sib raug zoo nrog ntau lub npe kub hauv cov chaw cog khoom noj kom zoo. tsim cov ntawv qhia zaub mov zoo nrog rau ntau qhov kev xaiv noj zaub mov vegan.

"Qhov uas tau ua rau Gregorys tshwj xeeb ... yog tias lawv tsis txaus siab rau ib qho kev xaiv vegan lossis ib qho kev cog qoob loo feem ntau," Andrew Noyes, VP ntawm Kev Sib Txuas Lus Ntiaj Teb ntawm Eat Just, hais rau kuv. "Gregorys tau ua txoj hauv kev rau kev cog qoob loo hauv lub ntiaj teb kas fes thiab ntau lwm tus hauv kev lag luam tau sau tseg."

Tseeb tiag, David Israel, CEO thiab tus tsim ntawm GOOD PLANeT zaub mov, tau hais txog qhov kev txaus siab no.

"Peb zoo siab los koom tes nrog Gregory's kom coj kev xyiv fab ntawm cheese rau cov neeg siv khoom uas yog flexitarian, vegan, cog raws li, lossis tsuas yog nrhiav kev xaiv uas zoo dua rau koj thiab PLANeT Tus phooj ywg," Israel hais rau kuv. "Peb tau pom muaj kev xav tau zoo rau kev ua tau zoo thiab kev xaiv hauv cov khoom cog raws li kev cog lus thaum nws los txog rau lawv cov zaub mov dhau ntawm lub khw muag khoom noj. Cov neeg siv khoom xav tau thawb cov neeg koom tes hauv tsev noj mov kom coj tau zoo thiab kev xaiv thiab peb txaus siab los muab cov kev xaiv ntawd. "

Tseem muaj nyiaj ntxiv los hloov cov mis nyuj hauv koj lub lattes rau lwm txoj hauv kev cog qoob loo (uas tau ua rau ntau yam phiaj xwm tawm tswv yim thiab txawm tawm tsam qhia ntawm lwm cov saw xws li Starbucks), thiab cov khoom noj vegan xaiv yuav khiav me ntsis pricier ib yam nkaus. Tab sis Zamfotis hais tias tsuas yog qhov kev tsis tuaj yeem ntawm kev ua lag luam raws li nws sawv tam sim no. Nws hais tias, "Nws los rau qhov tseeb tias lawv tsuas yog kim dua nyuj cov mis nyuj," thiab tib yam mus rau lwm cov khoom siv cog. Tab sis qee qhov qub kas fes concoctions lawv muab los nrog cog cov mis nyuj los ntawm lub neej ntawd, xws li Lub Caij Nplooj Ntoos Hlav - ib qho oat mis latte infused nrog cinnamon, vanilla, maple phoov, thiab hazelnut.

Txog tam sim no, Gregorys Coffee yog ib qho ntawm ob peb txoj kev pabcuam ceev uas koj tuaj yeem ua tau xwm yeem xaiv los ntawm ib qho ntawm vegan noj tshais xaiv ob qho tib si crunchy thiab tsawg dua li - xav tias nutty protein tom nrog rau tag nrho cov nroj tsuag raws li BEC. Nws yuav nthuav kom pom yog tias lwm hom kas fes, tshwj xeeb tshaj yog behemoths zoo li Dunkin 'thiab Starbucks, ua raws li kev coj ua yav tom ntej. Yog tias lawv ntse, tej zaum lawv yuav. Gregorys, thiab Gregory nws tus kheej, tab tom ua pov thawj tias kev hloov pauv ntawm cov nroj tsuag muaj ntau dua li qhov tshiab. Lawv muaj hwj chim nyob, thiab cov neeg siv khoom ntawm txhua tus kab txaij pib hlub thiab cia siab rau lawv thaum lawv tawm mus noj.

Tab sis rau tam sim no, muaj tsawg kawg yog ib qho chaw koj tuaj yeem tau txais qhov kev lim hiam tsis pub dawb, ib puag ncig nco ntsoov tuaj tos-kuv-koj xav tau ntawm koj cov hnub ua haujlwm nyuaj tshaj plaws - koj lub zos Gregorys.

Ua raws li kuv ntawm kuv Twitter.