Greggs 'Kev Muag Khoom Soared 17.8% Hauv 2022. Ntawm no yog Cov Kws Tshawb Fawb Hais

Sausage yob muag Greggs tau nce fractionally rau hnub Thursday tom qab tshaj tawm Christmas muaj zog thiab kev muag khoom puv xyoo.

Ntawm £ 24.52 ib feem ntawm British bakery saw yog kawg trading 0.4% siab dua los ntawm hnub Wednesday kaw.

Greggs tau hais tias "cov kab raws caij nyoog tau xav tau ntau" xws li nws cov Festive Ci thiab dej qab zib lub caij ntuj no zoo li Salted Caramel Latte. Qhov no txhais tau hais tias zoo li kev muag khoom ntawm nws lub tuam txhab-tswj khw muag khoom tau nce 18.2% hauv lub quarter thib plaub.

Rau tag nrho ntawm 2022 qhov muag khoom tau nce 17.8% xyoo rau xyoo.

Kub Khoom

Tus Thawj Coj Roisin Currie tau hais tias "Kuv zoo siab rau qhov kev nce qib Greggs tau ua thaum xyoo 2022 hauv cov xwm txheej nyuaj."

Nws tau hais tias "peb pab pawg tau ua txoj haujlwm zoo tshaj plaws rau cov neeg siv khoom thiab tswj cov kev xav tau ntau ntxiv rau Greggs cov khoom lag luam thaum peb nthuav peb lub khw muag khoom thiab muab kev muaj ntau dua los ntawm cov channel digital thiab cov sijhawm ua lag luam ntev dua, thaum txuas ntxiv txuas ntxiv peb cov ntawv qhia zaub mov kom muaj kev xaiv ntau dua."

FTSE 250 kev lag luam tau hais tias nws cov khoom siv cog qoob loo "ua rau muaj txiaj ntsig zoo rau peb ntau lub sijhawm." Nws tau hais ib yam nkaus tias kev siv nws Greggs App - uas muaj cov yam ntxwv zoo li Nyem & Sau nrog rau cov khoom pub dawb - loj hlob zoo hauv 2022.

Greggs xaus xyoo 2022 nrog 2,328 lub khw, kev lag luam tau qhib 186 qhov chaw thiab kaw 39 lub xyoo.

Cov xwm txheej "Yuav nyob twj ywm nyuaj"

Saib rau Xyoo Tshiab, Greggs tau hais tias "peb muaj kev ntseeg siab hauv kev xa tawm lwm xyoo ntawm kev vam meej hauv 2023 thiab tseem zoo siab los ntawm txoj kev loj hlob tseem ceeb rau Greggs xyoo tom ntej."

Tus thawj coj Currie tau kwv yees tias kev ua lag luam "yuav tseem nyuaj" xyoo no. Tab sis nws tau hais tias "peb tus nqi-rau-nyiaj muab cov khoom noj thiab dej haus tshiab tau npaj muaj txiaj ntsig zoo vim tias cov neeg siv khoom saib xyuas lawv cov peev nyiaj yam tsis muaj kev cuam tshuam rau qhov zoo thiab saj."

Nws hais ntxiv tias lub tuam txhab nyob rau hauv "txoj haujlwm nyiaj txiag muaj zog uas yuav ua rau peb tuaj yeem nqis peev hauv khw thiab cov khoom lag luam muaj peev xwm."

Greggs xaus lub xyoo nrog £ 191 lab nyiaj ntsuab ntawm nws phau ntawv. Nws tau hais tias nws npaj yuav qhib 150 lub khw tshiab hauv xyoo 2023.

Cov kws tshuaj ntsuam hais li cas

Kev tawm tswv yim txog cov txiaj ntsig niaj hnub no, Adam Vettese, tus kws tshuaj ntsuam ntawm social investing network eToro, tau hais tias "[Greggs '] tus qauv kev lag luam tau tuav zoo nyob rau hauv lub ntsej muag ntawm kev txom nyem tus nqi nyob hauv ib tiam neeg," ntxiv tias "lub teb chaws nyiam. tus neeg ua mov ci tau pom meej meej nrog nws cov neeg siv khoom, nrog nws cov vegan ntau yam txuas ntxiv mus ua lub luag haujlwm loj dua hauv nws qhov ntau. "

Vettese tau sau tseg tias lub khw muag khoom tsom rau tus nqi-rau-nyiaj thiab yooj yim "yuav tsum tuav nws hauv qhov zoo" thaum lub sijhawm cog lus tias yuav yog lwm xyoo nyuaj rau cov neeg siv khoom. Txawm li cas los xij, nws hais ntxiv tias "kev nce nqi ntawm cov khoom siv tseem yuav ua teeb meem rau ntau xyoo no thiab yuav tsis muaj kev poob siab rau cov txiaj ntsig."

Tus kws tshuaj ntsuam Sophie Lund-Yates ntawm Hargreaves Lansdown, lub sijhawm no, sau tseg tias "cov khoom noj khoom haus-chain tus nqi tau raug tuav raws li thaj chaw tseem ceeb ntawm lub zog hauv cov xwm txheej tam sim no, thiab tau txhais tau tias ua ke nrog kev txuag nqi, cov paj tau tuav rau tag nrho lub xyoo. ”

Nws tau sau tseg tias tom qab hnub ua lag luam tau ua pov thawj nrov ua tsaug rau kev tshaj tawm ntawm Click & Collect. Greggs tau piav txog yav tsaus ntuj thaum nws "hnub loj hlob sai tshaj plaws" thiab 500 ntawm nws lub khw tam sim no qhib txog 8 teev tsaus ntuj.

Lund-Yates tau hais ntxiv tias "Greggs muaj ntau qhov kev pom zoo vim tias nws muaj nyob rau ntawm qhov kawg ntawm tus nqi, thiab pab pawg tau nqis peev rau qhov no."

Tab sis nws tau hais ntxiv tias "nws yuav yog qhov tseem ceeb los saib xyuas qhov kev siv nyiaj tawm hauv tsev zoo li cas, vim tias qhov kev poob qis tshaj qhov kev cia siab yuav yog xov xwm phem rau cov txiaj ntsig thaum suav nrog cov nqi nce ntxiv."

Source: https://www.forbes.com/sites/roystonwild/2023/01/05/greggs-sales-soared-178-in-2022-heres-what-the-analysts-say/