Tshwj xeeb tshaj yog hnyav layoffs ntawm Google Flights, suav nrog cov thawj coj loj thiab cov engineers uas koom nrog Google nrog rau ITA Software yuav Xyoo 2011, tuaj yeem teeb tsa lub tswv yim hloov pauv hauv lub tuam txhab kev lag luam dav hlau ntau yam, Skift tau kawm.
Ib qho kev hloov kho rau Google lub dav hlau lub tswv yim tuaj yeem muaj feem cuam tshuam rau cov koom tes hauv dav hlau, thoob ntiaj teb kev faib tshuab Saber thiab Amadeus, metasearch rivals xws li Kayak thiab Skyscanner, nrog rau cov neeg taug kev.
Google xa nws txoj haujlwm loj tshaj plaws puas tau - txog 12,000 tus neeg ua haujlwm, lossis nyob ib ncig ntawm 6 feem pua ntawm nws cov neeg ua haujlwm puv sijhawm - 10 hnub dhau los, thiab nws ntseeg tias kev tua ntawm Google Flights, uas muaj 100 lossis ntau tus neeg ua haujlwm ntawm nws pab pawg engineering ib leeg, mus txog 10-12 feem pua.
Kev txiav ntawm Google Flights tshwj xeeb cuam tshuam rau cov neeg uas yav dhau los ua haujlwm ntawm ITA Software, uas tau los ua lub hauv paus ntawm Google Flights, thiab tseem Google lub lag luam ya davhlau platform, uas niaj hnub no muaj zog e-lag luam ntawm cov vev xaib dav hlau suav nrog Asmeskas, Alaska, Air Canada, Tuam Tshoj Sab Hnub Tuaj, Delta, United, Iberia, Latam, Turkish, Virgin thiab lwm yam.
"Raws li kuv hnov los ntawm kev tshaj xov xwm thiab cov txiv hmab txiv ntoo txog lwm tus neeg ua haujlwm uas tau raug cuam tshuam, Kuv pom kuv tus kheej xav tsis thoob txog pes tsawg tus kws tshaj lij engineers - qee tus uas kuv tau paub ua ntej ITA los ua Google - tam sim no tab tom nrhiav rau lub sijhawm tshiab," Stephen Peters, Google tus kws tshaj lij software laus, ntawm LinkedIn. "Kuv suav kuv tus kheej muaj hmoo tau ua haujlwm nrog cov neeg zoo heev no thiab thov kom lawv mus tom ntej."
Ntxiv rau Peters, ntawm cov axed los ntawm Google Flights yog James Russell, tus thawj coj loj ntawm engineering rau Google Travel, uas muaj 10-12 cov lus ceeb toom ncaj qha; Cynthia Towne, tus kws tshaj lij cov khoom lag luam loj ntawm Google Ncig Tebchaws uas, ua ntej koom nrog ITA hauv 2007, muaj 31 xyoo kev paub ntawm Northwest Airlines, thiab Michael Reilly, uas yog tus tswj hwm lub dav hlau pricing pab neeg ntawm Google thiab tau ua ib xyoo caum ntawm American Airlines ua ntej nws stint ntawm ITA .
Cov neeg ua haujlwm hauv Google Travel no muaj "lub suab loj" ntawm cov khoom lag luam thiab cov teeb meem engineering, hais tias ib tus neeg ua haujlwm hauv Google Travel, uas tau raug rho tawm haujlwm nrog lwm tus thiab tsis lees paub.
Richard Holden, tus lwm thawj ntawm kev tswj cov khoom lag luam ntawm Google Travel, tseem nyob hauv nws txoj haujlwm ua thawj coj. [Saib daim vis dis aus ntawm Skift kev xam phaj nrog Holden txog Google Kev Ncig Tebchaws thaum Lub Cuaj Hli 2022 embedded hauv qab no.]
Skift tau mus txog kwv yees li ob lub kaum os Google Travel neeg ua haujlwm, thiab hnov rov qab los ntawm ib txhais tes. Ib tug hais tias ntau tus yuav tsis kam hais lus rau cov xovxwm vim tias lawv tseem nyob hauv Google cov nyiaj them poob haujlwm mus txog Lub Peb Hlis 31, thiab yuav muaj kev pheej hmoo rau lawv cov pob nyiaj "kev siab dawb".
Ib lub hauv paus tau hais tias nws "muaj kev ntseeg siab heev" tias Google Flights, uas tau tshwm sim hauv beta thaum lub caij nplooj zeeg xyoo 2011 thiab tau dhau los ua qhov tseem ceeb ntawm cov neeg siv khoom rau cov dav hlau, muaj kev cuam tshuam loj heev los ntawm kev poob haujlwm ntau dua li Google Travel, thiab Google. tag nrho.
Muaj peev xwm hloov cov tswv yim hloov
Qhov loj heev ntawm kev tso tawm ntawm Google Flights ntawm feem pua ntawm cov hauv paus tuaj yeem teeb liab:
Ib qho kev txo qis ntawm qhov tseem ceeb ntawm Google Flights raws li lub vev xaib nyob ib leeg thiab tig mus rau kev sib koom ua ke ntawm kev sib tw ntau dua rau hauv Google Tshawb Fawb ntawm Google.com qhov twg nws tuaj yeem tau txais txiaj ntsig zoo dua. Ib qho kev pheej hmoo ntawm lub tswv yim ntawd yog tias Google Kev Ncig Tebchaws tsis tshua muaj kev sib koom ua ke raws li qhov chaw npaj mus ncig.
Nug kom tawm tswv yim rau zaj dab neeg no, tus kws tshaj lij Google tau hais tias: "Kev mus ncig tseem ceeb rau Google, suav nrog peb cov haujlwm tsis tu ncua ntawm kev tshawb nrhiav dav hlau thiab cov khoom lag luam dav hlau. Peb lub hom phiaj yeej ib txwm pab cov neeg taug kev mus nrhiav cov ntaub ntawv lawv xav tau thiab txhawb nqa peb cov neeg koom nrog kev mus ncig thaum lawv saib mus txuas nrog cov neeg siv khoom online thiab qhov no yuav tsis hloov pauv. "
Nkag siab Google Kev Lag Luam Kev Lag Luam
Txhawm rau nkag siab txog cov kev hloov pauv no, ib tus yuav tsum nkag siab Google lub lag luam dav hlau ntau yam. Yeej muaj tsawg kawg yog plaub ntu:
Tam sim no tsis yog nyiaj tau los-tsim Google Flights ntawm flights.google.com hauv Google Travel ntawm travel.google.com, nrog rau tom kawg muab flights, tsev so, so so, yam ua. Txoj kev uas nws ua haujlwm yog cov neeg siv nyem rau ntawm lub dav hlau txuas hauv Google Flights thiab tau coj mus rau lub dav hlau lossis lub koom haum ncig tebchaws hauv online rau kev booking.
Davhlau nyob rau hauv Google Search ntawm Google.com, uas ua rau lub koom haum mus ncig online thiab metasearch ad cov nyiaj tau los.
Google cov nyiaj tau los tsim kev lag luam e-lag luam rau cov dav hlau, thiab ib tug puv tes ntawm cov tuam txhab mus ncig ua si thiab cov koom haum mus ncig hauv online xws li Student Universe. Google tau txais cov nyiaj tau los ntawm 5- rau 7-xyoo kev cog lus nrog cov dav hlau xws li Delta, American, thiab Latam, piv txwv li, tab sis nws txoj kev cog lus thiab kev nqis peev tau poob qis hauv xyoo tas los no vim cov neeg koom tes poob vim lawv raug mob ntawm kev sib koom ua ke lossis cov koom haum mus ncig online xws li Expedia Group's Orbitz thiab Hotwire, nrog rau Kayak, poob tawm vim kev sib tw.
Ntawm cov dav hlau, Google Cloud suav cov Lufthansa Group ua tus neeg siv khoom, nrog rau Saber ntawm cov tshuab faib thoob ntiaj teb.
Google Flights hauv Google Travel
Daim duab qhia tau hais tias lub davhlau tshawb nrhiav hauv Google Flights ntawm flights.google.com, uas yog ib feem ntawm Google Travel. Google tau tawm tsam thiab sim ntau txoj hauv kev kom tau nyiaj Google Flights ntau xyoo.
Google Flights tau dhau los ua rau ntau lub dav hlau lawv qhov loj tshaj plaws ntawm cov neeg siv khoom uas tsis ncaj qha mus rau cov neeg nqa khoom lub vev xaib. Koj yuav pom hauv daim duab tam sim no tsis muaj kev tshaj tawm hauv Google Flights. Qhov tshwj xeeb yog "dawb" rau cov dav hlau vim tias Google tsis them tus nqi thaum cov neeg taug kev nyem rau ntawm qhov txuas thiab mus rau lub vev xaib dav hlau. Txawm li cas los xij, cov dav hlau muaj lawv tus kheej cov nqi nyiaj siv ua haujlwm kom koom nrog hauv Google Flights vim tias lawv yuav tsum tau muab rau Google nrog cov nqi raug thiab cov ntaub ntawv muaj.
Hauv kev siv zog ntau xyoo los khwv nyiaj Google Flights, ntawm kev hais kom Google cov khoom lag luam pab pawg, raws li qhov chaw, Google tau sim ntim qee cov kev pabcuam hauv kev lag luam mus txawv tebchaws tab sis qhov ntawd tsis ua haujlwm zoo vim tias cov lag luam xav tau kev tswj hwm ntau dua ntawm daim ntawv thov, thiab Google tsis muaj peev txheej los daws cov kev hloov pauv dav hlau los ntawm cov neeg sawv cev hu xov tooj, piv txwv li.
Google kuj tau sim upselling airlines 'premium khoom nyob rau hauv Google Flights.
Cov koom haum mus ncig online yav dhau los tau tshaj tawm hauv Google Flights tab sis tam sim no tsis muaj kev tshaj tawm hauv Google Flights.
"Tsis muaj ib qho ntawm cov qauv no yog nyiaj loj," Google Travel qhov chaw hais.
Lub hauv paus tau hais tias txawm tias ua ntej kev tawm haujlwm, Google tau hloov pauv cov neeg ua haujlwm tawm ntawm Flights thiab nws cov lag luam dav hlau kev lag luam, thiab mus rau Google Travel lub tsev so, so so, thiab tej yam yuav tsum ua, nrog rau kev ruaj khov. Nyob rau hauv cov chaw ntiav pw thiab tej yam uas yuav tsum tau ua, tsawg kawg, muaj peev xwm ua tau nyiaj ntau dua rau kev ya davhlau. US airlines tau stingy txog kev them nqi davhlau ya nyob twg ob xyoos dhau los.
Google Flights Hauv Google Nrhiav
Daim duab no qhia txog lub koom haum mus ncig online tshaj tawm thiab kev tshawb nrhiav davhlau ntawm Google.com.
Muaj kev sib tham tsis tu ncua hauv Google ntau xyoo txog qhov sib npaug ntawm, thiab cov nyiaj tau los muaj peev xwm rau, kev ya davhlau hauv Google Mus Ncig ntawm travel.google.com piv rau hauv Google Tshawb nrhiav hauv Google.com. Qee cov neeg soj ntsuam xav tias qhov hnyav dua ntawm kev ua haujlwm ntawm cov thawj coj khoom lag luam thiab cov kws tshaj lij, thiab cov neeg ua haujlwm junior hauv Google Flights dua li lwm qhov hauv Google Ncig Tebchaws thiab Google tag nrho txhais tau tias yuav muaj kev cuam tshuam ntau dua thiab kev nqis peev los hauv kev ya davhlau ntawm Google.com piv rau cov davhlau hauv Google. Mus ncig.
Lub tswv yim yog tias Google yuav muab cov peev txheej ntxiv rau kev tsim cov nyiaj tau los ntawm kev ya davhlau hauv Google.com, uas ua rau muaj kev tshaj tawm hauv online thiab kev tshaj tawm ncig tebchaws, tsis yog muab kev saib xyuas zoo rau kev tsim cov yam ntxwv tshiab rau Google Flights ntawm travel.google.com. Yog tias Google tau xav nyob laser tsom mus rau Google Flights hauv Google Kev Ncig Tebchaws puas yuav lub tuam txhab tau txiav txim siab tob rau hauv cov qib ntawm nws cov neeg ua haujlwm tshaj plaws nyob rau ntawd?
Cov neeg siv khoom yuav tsis tas yuav pom muaj qhov tseem ceeb dua rau kev ya davhlau hauv Google.com piv rau flights.google.com vim tias Google tseem yuav zoo li yuav hloov kho lub ntsej muag flyer-facing hauv Google Flights, tab sis qhov no yuav tsis tas yuav tsum muaj tib lub peev txheej uas tob dua. kev loj hlob tau ua ntej layoffs, mus rau txoj kev xav.
Nyob rau hauv kev khiav mus rau qhov layoffs, Google yeej tau tsom mus rau kev txhim kho Google Flights. Google hauv lub Tsib Hlis tau tshaj tawm txoj hauv kev tshiab los taug qab tus nqi davhlau rau txhua hnub, thiab lub Cuaj Hli tau nthuav tawm cov lim dej rau kev ya davhlau nrog qis carbon emissions ntawm Google Flights. Hauv nws txoj kev lag luam-rau-kev lag luam, Google tau tshaj tawm cov cuab yeej rau cov dav hlau los pab txheeb xyuas txoj kev tshiab nrog cov neeg siv khoom xav tau.
Tab sis qhov ntawd puas yuav tsom mus ntxiv tom qab kev txiav txim siab ua haujlwm sib sib zog nqus ntawm Google Flights?
Ib qhov xwm txheej tsis zoo rau Google txoj kev sib raug zoo hauv dav hlau tuaj yeem tshwm sim yog tias cov neeg nqa khoom tuaj ntseeg Google txoj kev cog lus rau Google Flights tau ploj mus rau hauv daim ntawv ntawm pom Google tso tawm sab av loj ntawm kev lag luam dav hlau no-ITA Software qub tub rog uas cov tuam txhab lag luam tau cuam tshuam ntau xyoo, lossis airlines pom qhov tsis muaj peev txheej hauv Google Flights txhim kho.
Txawm hais tias nws nyob deb ntawm qhov tseeb tias qhov no yuav tshwm sim tiag tiag, qhov no tuaj yeem ua rau qee lub dav hlau txwv tsis pub lawv cov lus cog tseg rau Google Flights, ua rau muaj kev txo qis hauv qhov tseeb ntawm qhov muaj thiab cov ntaub ntawv nqi. Ib tus neeg siv khoom hauv txoj kev xav yog li ntawd yuav taug kev los ntawm Google Flights mus rau AA.com, thiab tsis pom lub davhlau lossis tus nqi uas lawv tab tom nrhiav.
"Yog tias cov tuam txhab lag luam uas saib Goggle Flight nrhiav yog qhov muaj txiaj ntsig zoo rau kev coj ua, thiab feem pua ntawm cov thawj coj tau dhau los ua kev muag khoom, thiab cov nqi nyiaj siv ua haujlwm hauv lawv cov peev nyiaj ua haujlwm [yog qhov tsim nyog], cov tuam txhab lag luam yuav ua kom nws yog ib qho tseem ceeb los muab cov ntaub ntawv tsim nyog rau Google rau qhov muaj thiab tus nqi, "tus qub Googler tau hais. "Kev tswj hwm Google tej zaum yuav xav tias nws ua tiav qhov peb xav tau, thiab peb yuav tsis nqis peev hauv kev sim ntxiv rau qee yam nyiaj tau los."
Google's E-Commerce Kev Lag Luam rau Cuab Yeej Lub Vev Xaib
Txawm hais tias Google tsis sau nqi ib tus nqi nyem rau ntawm kev sib txuas hauv dav hlau hauv Google Flights, nws yeej muaj cov nyiaj tau los, kev cog lus ntev ntev nrog ze li kaum lub dav hlau, thiab qee lub tuam txhab kev lag luam mus ncig ua lag luam los txhawb lawv lub vev xaib nrog cov kev pabcuam suav nrog cov nqi davhlau thiab kev yuav khoom. , thiab kev muag khoom ntawm cov khoom siv ntxiv. Cov khoom muaj xws li cov khoom xws li cov rooj zaum zoo thiab cov hnab kuaj xyuas.
Google tau txais txiaj ntsig ntawm QPX software lag luam, tam sim no hu ua kev lag luam ya davhlau platform, los ntawm ITA Software thaum qhov kev yuav tau kaw hauv 2011.
"Google yeej mob siab txog qhov kev lag luam no 10 xyoo dhau los," lub hauv paus tau hais tias, raws li nws khaws cov neeg ua haujlwm hauv Google Flights uas yav dhau los ua haujlwm tau ntau xyoo ntawm kev lag luam, thiab nqis peev hauv kev lag luam. Daim ntawv teev npe ntawm ITA Software los ntawm Google cov neeg siv khoom hauv xyoo 2012 muaj nyob ib ncig ntawm 30 tus neeg koom tes, suav nrog cov tuam txhab dav hlau, cov tuam txhab mus ncig online, thiab cov tuam txhab tswj kev mus ncig.
Google/ITA Software Enterprise Partners hauv 2012
Lawv cov qib tau poob qis mus rau ib puag ncig 20, raws li tau tshaj tawm hauv ITA Software los ntawm Google lub vev xaib, nrog qee qhov kev txo qis los ntawm kev sib koom ua lag luam dav hlau thiab qhov tshwm sim ntawm Google Mus Ncig raws li kev sib tw.
Google Enterprise Partners hauv Kev Ncig Tebchaws hauv 2023
Tus ex-Googler tau hais tias lub tuam txhab xyoo tas los no tau cuam tshuam kev nqis peev hauv kev lag luam e-lag luam thiab kev lag luam ntawm nws cov lag luam dav hlau, thiab tau tsiv qee tus neeg ua haujlwm hauv Google Flights thiab cov neeg ua haujlwm platform ua ntej kev tawm haujlwm mus rau Google tsev so, so so, khoom. ua, thiab sustainability dag zog.
"Cov tuam txhab lag luam yuav pom qhov txawv yog tias Google tsis nqis peev hauv kev lag luam software," tus qub Googler tau hais. "Lawv tau siv ITA / Google rau 12 xyoo."
Qhov no tuaj yeem sawv cev rau lub sijhawm rau kev faib khoom thoob ntiaj teb xws li Saber thiab Amadeus, uas twb muaj zog rau qee qhov haujlwm rov qab ntawm cov vev xaib dav hlau, nkag mus thiab hloov Google rau qee qhov haujlwm e-lag luam no.
Puas muaj lub sijhawm rau cov vev xaib metasearch xws li Kayak thiab Skyscanner yog tias Google lub davhlau-tus nqi raug hla?
Kayak tus tsim thiab CEO Steve Hafner yuav tsis tawm tswv yim txog kev ua haujlwm sab hauv ntawm Google, tab sis hais tias: "Kayak cov neeg siv ib txwm nyiam kev nkag siab zoo dua, raug thiab muaj ntau dua li lawv tuaj yeem pom hauv Google. Peb tsuas yog ua tsis tau raws li lawv qhov ceev. Vam tias qhov ntawd yuav qeeb, ib yam nkaus. "
Muaj ntau tus neeg hauv kev lag luam mus ncig xav tsis thoob thaum twg Google yuav rub txhua yam mus ncig ua ke thiab txhawb nqa Google Travel ua thawj, mus saib lub vev xaib no thawj qhov kev npaj mus ncig ua si los sib tw ncaj qha rau Booking.com, Expedia thiab Airbnb.
Raws li kev sib tham tsis tu ncua txog Google lub davhlau lub tswv yim tshwm sim, nws yog qhov tseeb tias muaj nyiaj tshaj tawm ntau dhau ntawm lub rooj hauv Google.com sab ntawm kev lag luam ya davhlau kom ua tau raws li txhua txoj hauv kev.
Kho: Pab pawg Google Flights ua ntej layoffs muaj 100 lossis ntau tus engineers, yog li ntawd tsis yog qhov loj ntawm tag nrho Google Flights cov neeg ua haujlwm, raws li tau tshaj tawm. Cov npe neeg ua haujlwm rau tag nrho Google Flights pab pawg tau loj dua 100 tus neeg ua haujlwm. Tsis tas li ntawd, Google tsis tau txais nyiaj ua haujlwm rau Phau Ntawv hauv Google, raws li peb tau tshaj tawm thawj zaug.
Tau txais xov xwm mus ncig ua si thiab tshwj xeeb tsev so, dav hlau, thiab kev tshawb fawb txog kev lag luam thiab kev nkag siab ntawm Skift.com.
Tau qhov twg los: https://finance.yahoo.com/news/google-flights-could-shift-strategy-073000460.html