Golf Apparel Startup Player 2 Lub Hom Phiaj Ua Lag Luam Sib Koom, Ib Mulligan Ib Lub Sijhawm

Lub pob pluas tshais tom qab ib qho kev ua tsis ncaj tee tua ntawm thawj lub qhov ntawm Silver Spring Country Club coj ib sab laug tig mus rau hauv hav zoov ua rau muaj kev tsim ntawm Player 2. Lub tswv yim rau Connecticut raws li khaub ncaws daim ntawv lo lub logo thiab cov lus hais tom qab ntawd tau pib hauv paus raws li qhov kev txwv tsis pub 'poob lwm' tau rov qab ntau zaus thaum lub sij hawm puag ncig.

Cov pab pawg muaj peb tus neeg ntaus golf uas yog cov neeg lag luam zoo dua thiab cov neeg tsim khoom lag luam: AJ Romeo khiav lag luam kev lag luam lag luam Barnburner; Bill McGarry yog SVP ntawm kev tshaj tawm, kev muag khoom thiab kev sib koom tes ntawm AccuWeather; thiab David Petrie koom tes tsim Blue Buffalo, lub tuam txhab khoom noj tsiaj uas tau txais los ntawm General Mills
GIS
plaub xyoos dhau los rau $8 billion.

Petrie piav tias "Peb tawm mus kom muaj sijhawm zoo, nrog phooj ywg thiab phooj ywg thiab taug kev zoo nyob rau hnub Friday yav tav su nrog ib qho dej cawv lossis ob qho tib si thiab nws nyuam qhuav tuaj txog ntawm chav kawm," Petrie piav.

“Nws resonated. Txhua tus neeg uas tau ntaus golf ua ntej paub tias yog tias koj nyob ntawm Pebble Beach lossis Pinehurst, koj tau mus rau lub thawv thawj zaug thiab koj ntshai. Yog tias koj shank nws, koj vam tias ib tus ntawm koj cov phooj ywg hauv koj pab pawg qhia koj kom tso lwm tus, "nws hais ntxiv.

Lub tswv yim ntawm kev noj ib tug mulligan tom qab ib tug chunked txhaj, hosel foob pob ua ntxaij los yog npaj txhij mus ntsib los ntawm lub shank-a-potomus yog heev relatable thaj chaw rau kev ua si duffers. Nws kuj tsis yog lub npe uas thov kev piav qhia los ntawm nws cov neeg tuaj saib, tshwj xeeb tshaj yog thaum ua ke nrog lub npe upstart lub ntsej muag lub logo, lub hnab looj tes txog kev tso lub pob golf.

“Qee tus neeg hu nws Player B. Qee cov neeg hu nws thib ob pab pawg All-American. Nyob rau sab qab teb lawv hu nws 'Bubba.' Tab sis Player 2 ib txwm los ntawm. Nws yog txhua yam hais txog kev sim kom Player 2 ntaus qhov txhaj tshuaj rau koj txhua lub sijhawm thiab tib txoj hauv kev uas koj yuav ua qhov ntawd yog tawm nrog koj cov phooj ywg muaj kev lom zem, qhov twg koj tuaj yeem tso lwm tus thiab nqa lub pob noj tshais, "Romeo hais.

Lub trio tom qab Player 2 muaj kev hwm tshaj plaws rau cov cai tswj hwm qhov kev ua si thiab yuav tsis ua si sai thiab xoob hauv qhov kev sib tw. Tab sis lawv ntseeg tias tsis muaj dab tsi tsis ncaj ncees lawm nrog kev noj qee lub sijhawm mulligan ntawm cov phooj ywg, ib qho kev xav sib koom los ntawm legions ntawm cov golfers hnub so.

Lwm yam tshaj li espousing ib tug playful vibe-lawv dub lub tshuab cua txias nyob rau hauv lawv lub tsho 'Brrº Triple Chill Effect'-dab tsi cais Player 2 los ntawm kaum ob ntawm up-and-coming golf khaub ncaws daim ntawv lo tawm striped, hws wicking polos nrog rau hoodies thiab nraaj. tees?

"Muaj ntau lub npe no tau tawm los nrog qhov kuv yuav hu ua cov tsho ntxiv uas koj tuaj yeem hnav ib zaug xwb. Koj mus ncig cov tub hluas thiab koj yuav hnav nws rau ib qho kev mus ncig ntawd. Peb xav ua lub hom lag luam uas yog ib feem ntawm koj qhov kev sib hloov tsis tu ncua. Koj hnav lub tsho Player 2 ib zaug ib lub lim tiam ntawm kev ntaus golf thiab nws zoo li zoo, "Romeo piav qhia.

Cov neeg ua si 2 tau nqis peev hauv 20 X 20 lub rooj muag khoom ntawm cov kob ntawm 2022 PGA Cov Khoom Muag Qhia kom nthuav tawm qhov dav ntawm lawv cov kab pib rau golf club reps thiab tsim kev lag luam pib. Ua tsaug ntau rau kev sib txuas ua ke ntawm kev lag luam kev lag luam txhua xyoo, cov khoom lag luam yuav tau ntim rau hauv 20-25 pro khw los ntawm Lub Xya Hli. Cov nyiaj tam sim no suav nrog Richter Park, Essex Fells, Roob Ridge, thiab Knickerbocker Lub Tebchaws Club.

Player 2 lub hom phiaj yog nrhiav lawv txoj hauv kev mus rau 600-800 cov koom haum los ntawm xyoo kawg 2026. Nrog ntau dua 4,000 tus kheej thiab pej xeem cov khw muag nyom ntsuab hauv tsev, lawv xav txog lawv lub hom phiaj los ntawm kev saib xyuas. Tsim kom muaj kev sib tw ntawm cov tswv cuab-cov qhua kev sib tw, kev txhawb nqa tawm mus thiab tseem teeb tsa kev ua haujlwm thaum lub sijhawm tseem ceeb ntawm cov kev kawm tsis khoom yog lub lynchpin ntawm lawv txoj kev loj hlob.

"Peb xav koom nrog lub tswv yim kev lag luam txawb rau peb kom tawm mus tham nrog golfers thiab nyob rau pem hauv ntej ntawm lawv. Peb tsis muaj kev tshaj tawm nyiaj txiag loj xws li qee lub npe tsim tau zoo nyob ntawd yog li peb tuaj yeem cuam tshuam nrog cov neeg ntaus golf ntsej muag ntawm qhov chaw yuav yog ib qho kev txhawb nqa loj rau peb mus tom ntej, "Petrie hais.

Thaum Player 2 tau txais kev txaus siab los ntawm lub khw muag khoom loj hauv tebchaws tom qab PGA Show, lub sijhawm tseem tsis tau muaj tseeb.

"Peb xav kom peb saib xyuas peb cov nyom ntsuab ua ntej, pib me me, sib kis thiab mus dav thiab tom qab ntawd peb tuaj yeem nkag mus rau hauv cov khw muag khoom loj. Nws yog ib yam uas peb xav ua tab sis peb tsis xav ua lag luam tsis tau, "Romeo piav qhia.

Lub tuam txhab lub hom phiaj yog siab heev tab sis zoo nyob rau hauv lub realm ntawm muaj peev xwm, aiming mus coj 3% kev ua lag luam feem nyob rau hauv lub golf apparel chaw nyob rau hauv tsib lub xyoos tom ntej no.

"Nws yog kev lag luam loj uas peb xav tias yuav loj hlob thiab nthuav dav. Yog tias Tus Neeg Ua Si 2 tuaj yeem tsuas yog kos tawm ib ntu me me hauv kev lag luam golf, nws yuav yog lub tsev rau peb. Peb tseem hluas thiab nyuam qhuav tawm ntawm lub rooj vag thiab peb yuav pom qhov twg nws yuav coj peb mus tab sis peb yuav muaj kev lom zem thiab txaus siab rau txoj kev, "Petrie hais.