GM trolls Tesla, hloov txoj hauv kev nrog 'supertruck' tshiab

PHOENIX - Tus tshiab hluav taws xob GMC Hummer khaws yog txawv rau General cov Motors lwm yam thiab tsis yog vim nws tsis yog gas-guzzler zoo li nws cov poj koob yawm txwv. Nws cim qhov kev hloov pauv loj rau keeb kwm kev saib xyuas Detroit automaker nyob rau hauv ob daim ntawv thiab kev ua haujlwm, raws li cov neeg ua haujlwm ntawm nws.

Lub tsheb "muaj txiaj ntsig zoo" yog lub nkoj loj rau GM's Ultium EV technologies tshiab thiab yog tus qauv tshiab rau Detroit automaker hais txog lub sijhawm txhim kho. Kuj tseem muaj lwm yam tseem ceeb hauv lub tsheb uas cov neeg sab hauv hais tias yog cov lus pov thawj rau GM hloov raws li lub tuam txhab kom muaj kev sib tw zoo dua. Tesla thiab tshiab EV start-ups.

Cov yam ntxwv zoo li no suav nrog kev khawb me me ntawm Tesla lub sijhawm ncua ntev Cybertruck, lub pob tseem ceeb uas tam sim no tsis muaj dab tsi - thiab "Watts rau Kev ywj pheej," lossis WTF, hom uas tso lub tsheb loj 0-60 mph hauv li peb vib nas this. Qhov ntawd yog piv rau Chevy Corvette thiab qeeb qeeb dua qee qhov kev ua haujlwm Tesla uas tuaj yeem ua tiav qhov nrawm hauv qis dua peb vib nas this.

"Zoo siab, muaj ntau yam uas xav tsis thoob nrog lub tsheb no vim tias nws yog txhua yam kev mob siab rau," Aaron Pfau, Hummer tus thawj coj txhim kho engineer, tau hais thaum lub sijhawm tshaj tawm xov xwm. "Nws yog qhov hloov pauv koj lub tswv yim ntawm tsis yog qhov EV tuaj yeem ua tau nkaus xwb tab sis qhov GM tag nrho tuaj yeem ua tau."

Pfau thiab lwm tus tswv cuab ntawm pab pawg Hummer EV tau tswj hwm los ntawm lub tuam txhab cov kws lij choj nruj nruj thiab cov chaw ua haujlwm dav dav kom muaj kev txiav txim siab sai thiab cov yam ntxwv tshwj xeeb rau lub tsheb uas GM tsis tau ua ua ntej. Lawv ua li ntawd hauv cov ntaub ntawv 26 lub hlis. Qhov ntawd yog hais txog ib nrab ntawm lub sijhawm ntawm cov kev pab cuam tsheb.

Lub luag haujlwm tag nrho, sab hauv hu ua "moonshot" nyob rau hauv lub ntsej muag rau NASA's Apollo 11 thawj lub hli tsaws, yog tsim kom muaj lub tsheb "kev lom zem" sai sai uas yuav nyiam lub tuam txhab thiab nws cov EVs tshiab, uas xav tias yuav ntsuas mus rau 30 qauv thoob ntiaj teb los ntawm 2025.

Pfau tau hais tias "Lub hom phiaj tag nrho ntawm lub tsheb no yog ua kom tib neeg zoo siab thiab xav txog EVs uas yuav tsis tas yuav zoo siab thiab xav txog EVs," Pfau hais. "Peb tab tom rub txhua yam, tag nrho lub tswb thiab xuav, rau hauv lub tsheb no. Nws yog me ntsis ntawm lub tsheb halo, txoj cai? Nws tsis yog qhov ntim siab. "

Pab pawg Hummer tau txais kev txhawb nqa pub dawb los tsim lub tsheb nyob ib puag ncig lub tswv yim ntawm kev tsim cov cua qhib, kev ua tau zoo thiab kev tawm ntawm txoj kev "supertruck." Hauv qhov tseem ceeb, kev kho tshiab ntawm cov roj-guzzling Hummer hom los tsim kom muaj lub siab tawv EV los nthuav qhia qhov zoo tshaj plaws lub tuam txhab tau muab.

Duncan Aldred, tus thawj coj thoob ntiaj teb ntawm GMC, tau hais thaum lub sijhawm xam phaj. "Kuv xav tias tib neeg tau muaj kev lom zem heev nrog nws, thiab kuv xav tias nws yog encapsulating lub tsheb."

Txhawm rau siv "WTF," ib lo lus luv luv feem ntau cuam tshuam nrog kev hais lus tsis zoo ntawm kev tsis ntseeg, cov tswv cuab laus ntawm pab pawg Hummer, nrog kev txhawb nqa los ntawm GM cov thawj coj ua qhov txawv, tau txais kev pom zoo tom qab sib ntaus sib tua nrog cov kws lij choj automaker.

Pfau tau hais tias "Nws yog qhov kev paub zoo li no, thiab peb xav ua txhaum txoj cai," Pfau hais. "Peb tsis xav kom koj txuas ntxiv muaj kev ntseeg no tias peb yog lub tuam txhab qub, khoom qub, qub txeeg qub teg. Peb ntawm qhov kev pab cuam no tiag tiag zoo li kev pib, sab hauv rau GM, thiab qhov ntawd tshem tawm txoj hauv kev no rau peb. "

Lwm tus xws li tus tsim sab nrauv Brian Malczewski thiab tus kws tshaj lij kev ua haujlwm ntawm lub tsheb, Drew Mitchell tau qhia cov kev xav zoo sib xws ntawm qhov kev zov me nyuam. Aldred tau muab qhab nia rau Barra thiab GM Thawj Tswj Hwm Mark Reuss rau kev muab rau pab pawg muaj kev ywj pheej ua haujlwm, nyob rau hauv vim li cas.

Aldred tau hais tias "Qhov ntawd tsis yog hais tias peb xav ua txhua yam uas tsis muaj lub luag haujlwm los ntawm ib qho twg," Aldred tau hais. "Tab sis kom meej meej peb nyob hauv ib puag ncig uas peb yuav tsum muab cov khoom uas cov neeg siv khoom xav tau thiab qhov ntawd yuav ua rau lawv zoo siab. Tesla, kom ncaj ncees rau lawv, lawv tau ua txoj haujlwm zoo ntawm txhua yam khoom ntawd. "

Qee yam ntawm Tesla cov yam ntxwv tau muaj teeb meem. Qhov tseem ceeb, tso cai rau cov neeg tsav tsheb ua si video games thaum tsav tsheb, uas tau muab tshem tawm, thiab kev txhawj xeeb txog nws txoj kev pab tsav tsheb tau muab rau cov neeg siv khoom thaum tseem nyob hauv kev sim lossis tsis saib xyuas cov neeg tsav tsheb kom paub meej.

Aldred tau hais tias GM muaj keeb kwm ntawm kev nyab xeeb siv cov yam ntxwv zoo li no, hais txog kev qhuas thib peb rau nws Super Cruise txoj kev loj tsav-pab qhov system, uas muaj nyob rau ntawm Hummer.

Lub Hummer kuj muaj plaub-log-steering uas tso cai rau nws ua haujlwm nruj heev thiab muab ib "crab mode" uas tso cai rau lub tsheb txav mus rau hauv kab pheeb ces kaum. Cov qauv tam sim no raug tsim muaj 1,000 horsepower, 1,200 ko taw-phaus ntawm lub cev muaj zog torque thiab 11,500 ko taw-phaus ntawm lub log torque.

Txawm li cas los xij, zoo li GM thawj lub tsheb Hummer ntawm xyoo 1990 thiab 2000s, lub peev xwm zoo li no los ntawm tus nqi. Thaum nws tsis guzzle gas, nws mus dhau ntau lub zog thiab hnyav dua 9,000 phaus. Qhov hnyav ntawd yog kwv yees li 4,000 phaus ntau dua qhov hnyav tshaj Chevrolet Silverado 1500 tuaj tos thiab ntau dua ob npaug ntawm lub tsheb tshiab nruab nrab, raws li US Environmental Protection Agency.

Tsheb thiab Tsav Tsheb qhia Hummer EV tuaj tos muaj qhov ntsuas ntawm 47 MPGe, lub tsheb fais fab sib npaug rau mais ib nkas loos. Hais txog 33% tsawg dua nws cov neeg sib tw, suav nrog cov me me Rivian R1T nqa thiab Ford Motor cov yav tom ntej F-150 xob laim. GM tau tsis kam lees paub MPGe.

Lub Hummer Edition 1, uas tam sim no tau tsim tawm ntawm cov nroj tsuag hauv Detroit, muaj hluav taws xob ntau ntawm 329 mais, saum toj kawg nkaus ntawm Rivian thiab Ford hluav taws xob pickups. Txhua tus kws tsim tsheb thiab Tesla tau hais tias cov kev xaiv ntev dua ntawm lawv cov khoom thauj yuav muaj nyob rau hnub tom qab.

Lwm qhov zais lossis xav tsis thoob hauv lub tsheb, tseem hu ua "Easter qe," ntau yam los ntawm lunar-inspired tsim cov ntsiab lus rau cov duab customizable rau digital auxiliary nyees khawm. Cov duab xaiv tau suav nrog dynamite thiab pob txha taub hau, nrog rau Hummer EV khiav hla Tesla Cybertruck.

Malczewski tau hais tias "Peb muaj kev lom zem heev nrog qhov no uas peb ib txwm tsis tau ua ntawm koj lub tsheb nruab nrab,"

There’s also a prominently placed button on a center knob that currently does nothing. When pressed, it says, “Your Mode. Your Mission. [email tiv thaiv].” GM wants owners to submit their own ideas for a feature for the button that will then be added through a remote OTA, or over-the-air, update.

Lub pob, me me "H" nyob ib puag ncig los ntawm peb lub cim nyob rau hauv daim ntawv ntawm daim duab peb sab, tuaj yeem siv rau kev ua haujlwm ntxiv lossis kev ua haujlwm los yog lwm yam nta rau cov tsheb, Pfau hais.

"Peb tab tom thov txhua tus neeg tawm tswv yim tam sim no los hais, 'Hav, dab tsi yog qee yam koj xav tau?" nws hais. "Peb tau saib txhua yam ntawm cov yam ntxwv sib txawv uas peb tuaj yeem ua nrog kev tswj hwm."

Xws li cov yam ntxwv zais thiab cov chaw taws teeb hloov tshiab yog qhov tshiab rau cov neeg tsim tsheb ib txwm muaj xws li GM tab sis tau ua ib qho tseem ceeb rau Tesla, tus thawj coj hauv kev lag luam hauv tsheb hluav taws xob. Barra tau hais tias GM yuav sab saum toj Tesla hauv US kev muag khoom ntawm EVs los ntawm 2025.

Txij li thaum Hummer EV tuaj tos tau nthuav tawm thaum Lub Kaum Hli 2020, GM tau txais ntau tshaj 65,000 reservation rau lub tsheb thiab rau ib tug yav tom ntej SUV version ntawm lub tsheb.

Yim caum feem pua ​​​​ntawm cov neeg tuav tseg tau xaj cov qauv kim tshaj plaws ntawm lub tsheb, raws li Aldred.

"Peb muaj lub hom phiaj, peb muaj rooj plaub ua lag luam, peb tab tom ntaus qhov ntawd," nws hais tias, tsis kam muab piv rau cov txiaj ntsig zoo rau cov qauv kev sib xyaw ua ke. "Peb tau txais txiaj ntsig zoo heev ntawm cov tsheb no txawm tias, piv txwv li, 40 lossis 50% sib xyaw ntawm cov kab saum toj kawg nkaus."

GM tau cog lus rau cov tub ua lag luam tias nws cov tsheb tiam tom ntej, pib nrog Hummer, yuav tau txais txiaj ntsig. Qhov txwv "Edition 1" tso tawm ntawm Hummer uas pib ntawm $ 110,295. Lwm yam, tus nqi qis dua - txij li pib tus nqi ntawm $ 80,000 txog $ 100,000 - yuav ua raws.

Thaum Hummer EV tuaj tos rau kev muag khoom, kev txiav txim tshiab yuav tsis zoo li yuav ua tiav kom txog rau thaum 2024 vim muaj tus naj npawb ntawm kev tshwj tseg tam sim no, Aldred tau hais. SUV, uas GM tau nthuav tawm xyoo tas los Tom qab kev thauj khoom, tsis xav tias yuav tuaj txog rau xyoo 2023.

"Dab tsi peb tab tom saib tam sim no yog yuav ua li cas peb tuaj yeem tsim tus nqi siab tshaj plaws thiab yuav ua li cas peb tuaj yeem xa, ua tiav cov kev tshwj xeeb sai li sai tau?" Aldred hais. "Peb tab tom ua tag nrho cov kev tshawb fawb txog qhov ntawd, thiab peb ntseeg siab tias peb tuaj yeem mus sai dua li qhov peb xav tau, tab sis nws tseem txhais tau tias kev tso npe tam sim no tej zaum txhais tau tias xa hauv '24."