Glossier pleev fwj
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Makeup tuam txhab Glossier tshaj tawm hnub Tuesday tias cov neeg siv khoom yuav tuaj yeem pom nws cov khoom nrov "Boy Brow" thiab "Cloud Paint" cov khoom lag luam ntawm Sephora cov khw muag khoom pib xyoo tom ntej thaum nws thawb kom nthuav dav.
Qhov kev txav no ua rau Glossier thawj qhov kev koom tes hauv khw muag khoom thiab tuaj tom qab tus tsim Emily Weiss tau nqis los ua tus thawj coj ua haujlwm thiab muab lub luag haujlwm rau Kyle Leahy, uas yav dhau los Glossier tus thawj coj ua lag luam.
Glossier, uas tau tuav lub hnub qub Olivia Rodrigo ua tus thawj coj ntawm lub tuam txhab ua lag luam nyob rau xyoo no, tau hais tias nws yog ib qho ntawm cov neeg tshawb nrhiav ntau tshaj plaws ntawm Sephora lub vev xaib uas tam sim no tsis muaj nyob rau ntawm LVMH cov saw hlau. Lub tuam txhab yuav hawk nws cov khoom hauv Sephora cov khw thoob plaws Tebchaws Meskas thiab Canada nrog rau ntawm Sephora lub vev xaib pib thaum ntxov 2023.
Hauv tsab ntawv tshaj tawm, Leahy tau hais tias ua Glossier cov khoom lag luam muaj los ntawm lwm tus neeg muag khoom "kos ib tshooj tshiab" rau lub tuam txhab. Glossier tau tawm tsam los ntawm Covid kis thoob qhov txhia chaw, thiab kaw peb lub khw uas nws muaj thaum lub sijhawm kwv yees li ob xyoos dhau los. Qhov ntawd suav nrog ib qho hauv SoHo zej zog ntawm New York City, qhov chaw uas lub tuam txhab nyob.
Lub tuam txhab txij li tau qhib cov khw muag khoom hauv Seattle, Los Angeles, Miami thiab London, thiab tau hais rau hnub Tuesday tias nws tseem tab tom nqis peev hauv kev qhib nws tus kheej ntau qhov chaw cib-thiab-mortar. Nws tau teem sijhawm qhib qhov chaw hauv Washington, DC, Atlanta, Philadelphia thiab Brooklyn, New York, thaum kawg ntawm lub xyoo no. Nws tseem npaj yuav qhib lub khw muag khoom hauv SoHo hauv 2023.
Glossier txoj kev tawm tsam tau mob siab rau hauv Weiss, leej twg nrhiav tau lub lag luam hauv 2014 thiab tau txais kev coj noj coj ua zoo li hauv qab ntawm ib txhiab xyoo thiab Gen Z cov poj niam. Thaum Lub Ib Hlis, tsuas yog rau lub hlis tom qab Glossier tau tsa $ 80 lab hauv cov nyiaj tshiab, nws tau tso tawm ntau tus neeg ua haujlwm hauv tuam txhab.
Leahy, yav dhau los tus lwm thawj tswj hwm thiab tus thawj tswj hwm ntawm North America ntawm cov khau hom Cole Haan, vam tias yuav coj kev lag luam mus rau nws theem tom ntej ntawm kev loj hlob.
Los ntawm kev koom tes nrog Sephora, Glossier koom nrog cov tuam txhab xws li lub txaj tsim Casper thiab lub tuam txhab khau ruaj khov Allbirds uas tau tsim txoj kev zoo sib xws. Thaum pib, cov tuam txhab muag tsuas yog hauv online, tom qab ntawd qhib lawv lub khw muag khoom, ua ntej ua kom lawv cov khoom muaj los ntawm lwm tus neeg muag khoom muag zoo li Target thiab Nordstrom zoo li.
Glossier, uas nyob rau ntawm ib qho taw tes tau muaj nuj nqis ntau dua $ 1 nphom hauv kev lag luam ntiag tug, tsis kam tawm tswv yim txog seb nws puas npaj yuav ua raws li thawj zaug pub rau pej xeem.
Tau qhov twg los: https://www.cnbc.com/2022/07/26/glossier-to-sell-in-sephora-makeup-brands-first-retail-partner.html