Gen Z hlub Minions, ntshai heev thiab Dwayne 'The Rock' Johnson

Gen Z tau ua ib qho enigma rau kev lag luam lom ze rau xyoo. Tab sis tam sim no muaj kev nkag siab ntau ntxiv rau qhov lawv nyiam.

Cov lus teb luv luv: Minions thiab Dwayne "Lub Pob Zeb" Johnson, raws li cov ntaub ntawv tshiab los ntawm kev txiav txim siab lub tuam txhab Morning Consult.

Cov lus teb ntev: Generation Z haum rau qee cov pwm tib yam li cov tub ntxhais hluas tiam dhau los, uas yog sib koom kev hlub rau kev ua yeeb yam thiab txaus ntshai, tab sis cov pej xeem tam sim no kuj tseem ceeb heev txog seb lawv siv sijhawm li cas, nyiam qhov luv luv ntawm TV thiab cov yeeb yaj kiab luv luv. Lawv kuj siv sijhawm tsawg dua cov xov xwm los ntawm cov xov xwm ib txwm muaj.

Hnub nyoog 13 txog 25 xyoos, pawg neeg no tau loj hlob nrog kev siv internet thiab kev tshaj xov xwm thiab tau tsim los ua kom muaj kev lag luam muaj zog nrog cov ntaub ntawv ze-tsawg nyiaj poob haujlwm.

Tom qab ntawd tus kabmob kis loj.

Studios twb tau tawm tsam kom ncav cuag pab pawg neeg txawj ntse no ua ntej Covid-19 kaw cov yeeb yaj kiab ua yeeb yaj kiab thiab thawb cov neeg tuaj saib mus rau kev xaiv streaming thiab kev lom zem hauv social media xws li TikTok. Tam sim no, Hollywood tab tom ua rau tsis yog tsuas yog nce kev tsim khoom, tab sis kuj hloov mus rau cov tub ntxhais hluas cov neeg saib. Thiab nws yuav yog ib qho tseem ceeb rau showbiz kom nkag siab txog cov tiam neeg nyiam thaum nws loj tuaj.

Saleah Blancaflor, tus kws tshaj xov xwm kev lom zem ntawm Morning Consult tau hais tias "Nws yuav tsis yog qhov xav tsis thoob uas Gen Z yog thoob plaws hauv kev sib raug zoo," said Saleah Blancaflor. "Peb Kev Tshawb Fawb Kev Sib Tham Thaum Sawv Ntxov pom tias feem ntau ntawm Gen Z hnov ​​​​txog kev tshaj tawm yav tom ntej los ntawm cov neeg tshaj tawm txog lawv hauv social media."

Blancaflor tau taw qhia rau "#GentleMinions", uas tau muaj koob meej ntawm TikTok thaum lub xyoo tso tawm ntawm Universal thiab Illumination's “Minions: The Rise of Gru,” ayog qhov piv txwv tseem ceeb ntawm qhov Gen Z hnov ​​​​txog kev tshaj tawm zaj duab xis thiab tuaj yeem sib sau ua ke los tsav lub thawv ntawv muag khoom.

Qhov sib txawv tau pom cov tub ntxhais hluas moviegoers hnav khaub ncaws raug cai tuaj koom kev ua yeeb yaj kiab. Cov yeeb yaj kiab tau khwv tau $ 107 lab hauv tsev nyob rau lub asthiv qhib, nrog cov neeg muaj hnub nyoog 13 txog 24 suav txog 56% ntawm lub thawv ntawv txais nyiaj, raws li PostTrak cov ntaub ntawv los ntawm Comscore.

Lub Despicable Me franchise uas suav nrog "Rise of Gru" muaj cov kiv cua loj dua ntawm American Gen Zers dua li lwm yam khoom lom zem, raws li Morning Consult.

Sony tus "Jumanji" franchise yog thib ob, buoyed los ntawm Gen Z txoj kev hlub ntawm The Rock - Sawv ntxov Consult hais tias 73% ntawm cov neeg teb muaj kev pom zoo ntawm lub hnub qub ua.

Tom ntej no los Disney tus Marvel Cinematic Universe thiab "Pirates ntawm Caribbean," thiab tom qab ntawd Universal's "Jurassic Park." Netflix tus "Txhua Yam Tsis Txaus Siab" yog thib rau, thiab DC Universe, muaj los ntawm Warner Bros. Kev Tshawb Nrhiav, qeb 10.

Gen Z tau loj hlob nrog Minions. Thawj "Despicable Me" tau tso tawm me ntsis ntau dua 12 xyoo dhau los.

"Ntau yam khoom uas tau hais hauv qhov kev tshawb fawb uas peb tau ua zoo li me ntsis nrov nrog ntau txhiab xyoo," Blancaflor piav qhia. "Tus Tswv ntawm Rings thiab Star Wars tau qis me ntsis ntawm cov npe tshaj Minions lossis Jumanji. Cov yeeb yaj kiab, thiab txawm tias ntau ntawm Marvel cov yeeb yaj kiab, tau tawm me ntsis ua ntej Gen Z tab tom pib muaj hnub nyoog. "

Qhov no yuav txhais tau tias Universal yog nyob rau ntawm txoj kev taug kev ntsuab teeb pom kev zoo dua Minions cov ntsiab lus. "Despicable Me 4" yog teem rau tso tawm thaum Lub Xya Hli 2024.

Ntxiv rau qhov txaus siab rau cov ntsiab lus comedy, Morning Consult txiav txim siab qhov ntawd Gen Z nyiam cov yeeb yaj kiab txaus ntshai tseem ceeb tshaj cov pej xeem.

Lub tuam txhab cov ntaub ntawv qhia tau hais tias 1 ntawm 3 Gen Z cov neeg laus pom cov yeeb yaj kiab txaus ntshai hauv kev ua yeeb yaj kiab hauv lub caij nplooj zeeg no, qhov kev hloov pauv tseem ceeb ntawm Hollywood studios thiab cov yeeb yaj kiab ua yeeb yaj kiab tau pom tias nws nyuaj rau coj rov qab cov neeg tuaj saib raws li qhov xwm txheej txij li muaj kev sib kis.

"Gen Z tab tom dhau los ua neeg ntseeg siab dua," Blancaflor tau sau hauv nws tsab ntawv ceeb toom ntawm pawg. "Tshwj xeeb tshaj yog rau cov khoom txaus ntshai."

Nws tau sau tseg tias tsis ntev los no tseem ceeb tshaj tawm zoo li Sony Pictures 'Barbarbian' thiab Paramount Pictures 'Smile' tau dhau qhov kev cia siab ntawm lub thawv ntawv hauv tsev ntawm lub zog ntawm cov neeg hluas no.

"Cov lus rau studios: ntau txaus ntshai, comedy thiab ntshai heev-comedy Gen Zers ' saj nyob rau hauv ib hom ntawv yog ntau yam," Blancaflor sau. "Lawv xav tau cov yeeb yaj kiab thiab TV yeeb yam kom ntshai lawv yuav luag ntau npaum li lawv xav kom lawv luag."

Raws li Hollywood zoo li ntxias cov neeg nyiam ua yeeb yaj kiab, tshwj xeeb tshaj yog cov hluas, rov qab mus rau kev ua yeeb yam, Morning Consult qhia tias lawv muab cov nyiaj lag luam rau kev tshaj tawm hauv platforms xws li TikTok qhov twg Gen Z nyob.

Cov ntaub ntawv qhia tau hais tias feem coob ntawm cov tiam hnov ​​​​txog zaj duab xis thiab TV yeeb yaj kiab tom ntej los ntawm kev tshaj tawm xov xwm. Ntau tshaj li ib nrab ntawm Gen Zers pom, nyeem lossis hnov ​​​​txog #GentleMinions qauv ntawm TikTok thiab raug txhawb kom pom cov yeeb yaj kiab hauv xinesmas thiab sau lawv tus kheej hnav khaub ncaws hnav thiab looj tsom iav dub.

Cov txiaj ntsig zoo sib xws tau pom rau kev tshaj tawm kev lag luam ntawm "Smile," uas pom cov neeg ua yeeb yam tuaj koom kev ua si hauv TV MLB, ntawm lwm qhov chaw, thiab muab kev luag nyav txaus ntshai thaum pom lub koob yees duab.

Tsis tas li ntawd, cov apps zoo li TikTok tau tsim ntau npaum li cas Gen Z xav siv saib TV lossis zaum hauv zaj duab xis, Morning Consult tau tshaj tawm.

Thaum lub koob meej TV tau dhau los ua lub hnub nyoog ntawm TV ntev ntev, zoo li lub sijhawm ntev-ntxiv ntawm "Kev Ua Si ntawm Thrones" ntawm HBO, thiab cov blockbusters tau hloov zuj zus mus rau ntau tshaj peb teev, Gen Z yog balking ntawm qhov qauv no.

Gen Z xav kom lub sijhawm TV yog 45 feeb lossis tsawg dua, Morning Consult qhia, nrog 35% ntawm cov neeg teb hu nws lub sijhawm ua haujlwm zoo tshaj plaws thiab 34% nyiam 30-feeb ntu. Rau cov yeeb yaj kiab, Gen Z tau hais tias lawv xav kom lawv poob ntawm ob thiab ob thiab ib nrab teev ntev.

Txawm hais tias qee qhov kev pabcuam streaming, zoo li Netflix, tau sim ua qhov ntev, lwm tus tau kho qhov kev kawm dhau deb, Blancaflor tau hais. Nws tau taw qhia rau Quibi, qhov ua tsis tiav ntawm kev lom zem luv luv app uas tau sim ua 10-feeb ntu ntawm TV.

Thaum Quibi tuaj yeem nkag siab tias cov tub ntxhais hluas cov neeg tuaj saib nyiam cov ntsiab lus condensed ntau, nws qhov kev ua tsis tiav, Blancaflor tau hais tias, ua rau lub app kaw tom qab ob peb lub hlis xwb.

"Yuav ua li cas tiam no siv lawv lub sijhawm tseem ceeb thiab muaj nuj nqis rau lawv," nws hais.

Kev nthuav tawm: Comcast yog lub tuam txhab niam txiv ntawm NBCUniversity thiab CNBC.