Gen Z Launched Online Marketplace Consumerhaus nqa CPG Founder dab neeg mus rau theem chaw

Consumerhaus, lub chaw lag luam hauv nruab nrab muag cov khoom lag luam digital uas tsom mus rau kev noj qab haus huv thiab kev noj qab haus huv, tau ua tiav nyob rau lub Ib Hlis 2023, thiab lub platform tuaj yeem dhau los ua qhov taw qhia ntawm Gen Z cov neeg yuav khoom tab tom nrhiav.

Tsim los ntawm 25-xyoo-laus Harvard University kawm tiav, Claire Spackman, lub tswv yim rau e-tailer yog tsim los ua kom nws poob siab ntawm kev tshawb nrhiav cov khoom noj qab haus huv hauv online. Raws li yav dhau los tus neeg ntaus pob tesniv kev sib tw loj hlob hauv tsev neeg paub txog kev noj qab haus huv thiab tus neeg siv khoom Gen Z nws tus kheej, Spackman sau tseg tias kev tshaj xov xwm hauv zej zog tau dhau los ua qhov mus-t0 lub khw muag khoom rau nws tiam, tseem tsis tau muaj kev sib sau ua ke ntawm lawv cov npe nyiam. .

Los ntawm Consumerhaus 'kev cai tsim interface uas muaj cov duab sib tham sib tham thiab cov ntawv sau, cov neeg yuav khoom tuaj yeem taug kev raws li pawg xws li superfoods & adaptogens rau cov dej haus, lossis los ntawm cov npe tshwj xeeb thiab lawv cov lus pom zoo - poj niam-tsim, huv daim ntawv lo, kev coj noj coj ua, thiab lwm yam. . Kuj tseem muaj cov haujlwm tshwj xeeb rau cov khoom lag luam hauv qab kev tsom teeb thiab cov khoom luv nqi.

Ib lub hom phiaj tseem ceeb rau Consumerhaus yog tsim kom muaj kev sib sib zog nqus ntawm cov neeg siv khoom thiab tus nqi tom qab txhua lub npe los ntawm kev piav dab neeg, raws li Spackman.

Nws tau hais rau kuv tias "tus tsim thiab kev hais dab neeg yog lub hauv paus, uas Consumerhaus tau tsim," nws hais rau kuv, thiab zaj dab neeg no, uas suav nrog cov neeg tsim kev lag luam, kev sib tham, thiab cov duab, tam sim no tsis muaj nyob rau lwm cov lag luam e-lag luam loj dua, xws li raws li AmazonAMZN
.

"Peb tshwj xeeb tsim kev sib raug zoo ntawm tus kheej nrog txhua tus tsim kom ntseeg tau tias peb tau tshaj tawm lawv cov dab neeg kom raug. Ntau tus neeg tsis paub tias ntau yam ntawm cov hom no tau pib nrog cov neeg tsim khoom sib xyaw cov khoom xyaw hauv lawv cov chav ua noj me me thiab xa cov pob khoom tawm ntawm lawv cov chav nyob, thiab lawv kuj tsis paub tias cov khoom lag luam muaj txiaj ntsig feem ntau cuam tshuam nrog cov nrhiav dab neeg.”

Cov tswv yim no tau ua tib zoo tsim rau Gen Z cov neeg yuav khoom raws li kev tshawb fawb tau qhia tias lawv muaj peev xwm yuav cov khoom lag luam uas lawv xav tias ua raws li cov txiaj ntsig thiab kev ua neej ntau dua li cov neeg laus.

"Ntawm peb cov kev tshaj xov xwm, xws li Instagram, peb tau ncaws tawm qhov 'Featured Founder' series nrog cov yeeb yaj kiab qhia txog ib-rau ob feeb los ntawm tus tsim lawv tus kheej kom cov neeg siv khoom tuaj yeem pom lub ntsej muag tom qab peb cov npe thiab mloog cov neeg tsim khoom qhia lawv. dab neeg, ”Spackman ntxiv. "Txhua qhov kev tsim cov ntsiab lus no yog rau tib lub hom phiaj ntawm kev ntxiv dag zog rau kev xav ntawm kev sib txuas ntawm cov hom thiab cov neeg siv khoom."

Consumerhaus tam sim no tau xaiv 120 hom khoom hauv nws lub log tsheb, kwv yees li 700 yam khoom hauv tag nrho, suav nrog internet frenetic sauce txiag Fly By Jing, Behave candy, soft cookie company Mmmly, thiab extra-virgin olive oil darling Graza. Lub hom phiaj yog los txuas ntxiv mus ntxiv "qhov tseeb, kev ntseeg siab, thiab lub hom phiaj-tsav tawm cov npe tshiab" nyob rau xyoo tom ntej, raws li Spackman, txawm hais tias tsis muaj cov txheej txheem nruj rau cov hom no kom tau raws li kev tsim nyog.

"Kuv xav tias nws yog ib qho tseem ceeb kom muaj kev sib npaug zoo ntawm cov npe tsim thiab cov npe tshiab," nws piav qhia, "Vim tias muaj cov npe tsim muaj peev xwm ua kom muaj kev paub thiab kev ntseeg siab rau cov neeg siv khoom tab sis kuj muab cov khoom lag luam tshiab nrog kev ntseeg siab los ntawm kev koom tes."

Consumerhaus txais yuav tus qauv lag luam dropshipping, los ntawm qhov uas tag nrho nws cov khoom platform raug xa ncaj qha los ntawm cov khw muag khoom rau cov neeg siv khoom yam tsis tau them nqi shipping txawm tias lawv qhov loj me. "Peb tau txiav txim siab tias dropshipping yuav ua rau muaj kev nkag siab zoo tshaj plaws rau peb lub lag luam raws li feem ntau ntawm peb cov hom - los ntawm qhov ua digitally-native - tau nqis peev ntau rau hauv lawv cov kev paub tsis pub tshaj tawm, thiab peb xav khaws cov khawv koob ntawd rau cov neeg siv khoom kawg," said Spackman. . Tab sis nws lub zeem muag kawg rau Consumerhaus yog deb dhau ntawm kev lag luam e-lag luam.

"Nyob rau hauv lub neej yav tom ntej, peb npaj yuav muab cov neeg siv khoom nkaus xwb, txwv tsis pub luam tawm ntawm cov khoom lag luam hauv kev koom tes nrog qee yam ntawm peb lub npe, nrog rau siv cov kev pabcuam ncaj ncees rau cov neeg siv khoom kom tau txais khoom plig rau kev yuav khoom ntawm Consumerhaus," nws hais ntxiv. "Kuv kuj pom ntau txoj hauv kev sib txawv Consumerhaus tuaj yeem nthuav dav mus rau yav tom ntej, suav nrog kev dhau los ua qhov chaw pabcuam rau cov tsim, lub caij nplooj ntoos hlav rau cov khoom tshiab thiab cov khoom lag luam tawm, lossis cov khoom muaj nqis rau cov ntaub ntawv, tiam sis, thiab kev tshawb fawb hauv kev lag luam."