Gap Muag Poob Thiab Poob Mount, Tsav Tsheb Tswj Kev Hloov

Tsis muaj zog lub quarter thib plaub ntawm GapGPS
qhia txog qhov txuas ntxiv ntawm kev muag muag dav dav thiab kev npaj muag khoom tsis zoo uas tau ua phem rau lub tuam txhab thoob plaws xyoo 2022. Daim ntawv tshaj tawm kev muag khoom thiab nyiaj tau los tsis zoo rau Q4 tau ua rau muaj ntau yam kev hloov pauv. Lub tuam txhab tsab ntawv ceeb toom tau tham hauv qab no.

Qhov kev txiav txim tam sim ntawd tau tshaj tawm los ntawm Bob Martin, Thawj Tswj Hwm thiab CEO ntawm lub tuam txhab. Ntawm cov kev hloov pauv tau tshaj tawm: Mary Beth Laughton, Thawj Tswj Hwm thiab CEO ntawm Athleta, tau tawm ntawm lub tuam txhab, thiab Sheila Peters, Chief People Officer for Gap, Inc., yuav tawm ntawm lub tuam txhab thaum kawg ntawm lub xyoo. Lub luag haujlwm ntawm Tus Thawj Saib Xyuas Kev Loj Hlob tau raug tshem tawm ib yam nkaus. Lub tuam txhab tseem tshaj tawm tias tus CEO tshiab yuav koom nrog lub tuam txhab sai sai thiab tus thawj coj tshiab yuav koom nrog lub tuam txhab hauv lub Tsib Hlis.

Ntxiv nrog rau cov kev tswj hwm kev hloov pauv no, lub tuam txhab tseem tab tom siv cov tswv yim los txhim kho nws cov qauv kev khiav hauj lwm uas yuav ua rau muaj cov txheej txheem tswj tsawg dua thiab cov txheej txheem ua haujlwm zoo sib xws thoob plaws plaub lub npe. Nws tseem npaj siab ua kom zoo dua nws txoj kev lag luam thiab ua kom muaj txiaj ntsig kev nqis peev thev naus laus zis kom ua tiav cov nyiaj khaws cia ntxiv.

Nov yog plaub lub quarter thib plaub los ntawm kev faib:

1. Laus Navy: Net muag hauv Q4 ntawm $ 2.2 nphom tau nqis -6%. Kev muag khoom sib piv tau qis -7%.

2. Kaw: Net muag hauv Q4 ntawm $ 1.1 nphom tau nqis -9%. Kev muag khoom sib piv tau qis -4%.

3. Txiv tsawb koom pheej: Net Muag hauv Q4 ntawm $ 578 lab tau nqis -6%.

3. Cov kis las: Net muag hauv Q4 ntawm $ 436 lab tau nqis -5%.

Tau kawg, muaj ntau qhov laj thawj rau cov txiaj ntsig tsis muaj zog - qee qhov cuam tshuam txog kev lag luam thoob plaws kev lag luam thaum lwm tus tshwj xeeb khi rau lub tuam txhab. Feem ntau, qhov kev thov softness nyob rau hauv cov pab pawg neeg cov nyiaj tau los qis dua kev muag khoom - tshwj xeeb tshaj yog rau Old Navy. Nyob rau saum toj ntawm qhov ntawd, kev kaw ntawm Veezy Gap cuam tshuam tsis zoo rau kev loj hlob li ntawm 2 feem pua ​​​​thiab Banana koom pheej tsis muaj zog, raws li lub tuam txhab, tau tsav los ntawm kev muag khoom tsis muaj zog hauv cov ris tsho sab nrauv thiab cov sweaters.

Ua ke, cov teeb meem no ua ke los ua kom cov khoom muag tsis zoo; Lub quarter thib plaub qhia txog kev muag khoom ntawm $ 4.24 billion, nqis -6% los ntawm xyoo tas los. Kev muag khoom sib piv tau qis -5% piv rau xyoo tas los. Lub khw muag khoom poob qis -3%. Hauv qhov sib piv, daim ntawv tshaj tawm hais tias kev muag khoom hauv online tau txo qis -10% tab sis tseem sawv cev 41% ntawm tag nrho cov muag khoom muag (qhov no yog qhov poob qis ntawm xyoo tas los 44%).

Rau tag nrho lub xyoo, lub tuam txhab tau tshaj tawm kev muag khoom ntawm $ 15.6 billion lossis poob ntawm-6%. Kev muag khoom sib piv tau qis -7%. Kev txiav txim hauv online tau txo qis -7%. Lub tuam txhab tau tshaj tawm kev ua haujlwm poob ntawm $ 69 lab. Kev hloov pauv nyiaj poob yog $ 145 lab, tsis suav nrog cov nqi them tsis zoo cuam tshuam nrog cov khoom muag, cov nqi cuam tshuam nrog Kev Hloov Pauv Nkoj Mev Mev, thiab tau txais kev muag khoom ntawm lub chaw faib khoom hauv UK Thaum kawg ntawm hnub, Gap tau tshaj tawm txog kev hloov pauv poob. ib feem ntawm ———$0.40.

POSTSCRIPT: Ib qho txaus ntshai thaum nyeem Gap tsab ntawv ceeb toom. Nws ua rau nws paub meej tias lub tuam txhab tsis muaj lub ntsej muag thiab tsis muaj tus thawj coj muag khoom uas yuav tsim kev zoo siab tshiab. Kuv hnov ​​​​tias muaj tsawg lossis tsis xav tau rau cov khoom muag, tshwj xeeb tshaj yog cov tsoos tsho, thiab qhov ntawd ua rau lub tuam txhab raug kev txom nyem poob ntawm kev lag luam. Laus Navy muaj qee qhov kev txhim kho txij li lub tuam txhab tau thov kev hnav khaub ncaws tshiab.

Lub caij so muag khoom yog qhov nyuaj rau txhua tus neeg muag khoom. Nyob rau sab saum toj ntawm kev nce nyiaj txiag, huab cua sov heev thaum lub Kaum Ob Hlis Ntuj feem ntau, tsuas yog qee zaus txias blasts. Txhua lub khw muag khoom muaj lub sijhawm nyuaj, tab sis Gap tau pom nws qhov kev sib piv tsis muaj zog thiab xav tau kev xav tau rau kev coj ua lag luam muaj zog, nws xav tau ib tus neeg muaj lub zeem muag thiab muaj tswv yim pom zoo.

Tau qhov twg los: https://www.forbes.com/sites/walterloeb/2023/03/13/gap-sales-fall-and-loses-mount-driving-management-changes/