Kev ua si dhau! FTC Nrhiav kom nres Microsoft's Metaverse-Centered Purchase

Tsoom Fwv Teb Chaws Kev Lag Luam Hauv Teb Chaws Asmeskas (FTC) nrhiav kev thaiv Microsoft Corp. qhov kev yuav ntawm Activision Blizzard, Inc.

Nyuam qhuav pib lub xyoo no, Satya Nadella, Thawj Tswj Hwm thiab CEO, Microsoft tau hais txog nws qhov tau txais Activision Blizzard tias "Kev ua si yog qhov zoo tshaj plaws thiab zoo siab tshaj plaws hauv kev lom zem thoob plaws txhua lub platform niaj hnub no thiab yuav ua lub luag haujlwm tseem ceeb hauv kev txhim kho ntawm metaverse platforms."

FTC "Halt" Microsoft's Metaverse Deal

Hauv nws cov ntawv xov xwm tshaj tawm thaum Lub Kaum Ob Hlis 8, 2022, FTC tau tshaj tawm tias nws yuav tsum txwv qhov kev yuav los ntawm tus tsim tawm video game, Activision Blizzard, Inc., nrog rau nws lub ntiaj teb nto moo gaming franchises xws li Call of Duty.

Holly Vedova, Tus Thawj Coj ntawm FTC's Bureau of Competition, tau hais tias "Microsoft twb tau qhia tias nws tuaj yeem thiab yuav txwv cov ntsiab lus los ntawm nws cov neeg sib tw ua si. Niaj hnub no peb nrhiav kev txwv tsis pub Microsoft los ntawm kev tswj hwm lub chaw ua si ywj pheej thiab siv nws los ua phem rau kev sib tw hauv ntau lub lag luam dynamic thiab loj hlob sai. "

FTC liam tias qhov kev pom zoo yuav ua rau cov thev naus laus zis loj los txwv cov neeg sib tw rau nws cov Xbox gaming consoles. Tsis tas li ntawd, nyob rau hauv nws cov kev loj hlob sai subscription cov ntsiab lus thiab huab-gaming lag luam. Txawm li cas los xij, qhov kev pom zoo no yog $ 69 Billion uas yog Microsoft's thiab txawm tias qhov kev cog lus loj tshaj plaws hauv kev lag luam video game, txog hnub tim.

FTC tau taw qhia hauv nws qhov kev tsis txaus siab tias Microsoft cov ntaub ntawv tau txais thiab siv cov ntsiab lus tseem ceeb ntawm kev ua si los txwv kev sib tw los ntawm nws cov neeg sib tw consoles, suav nrog kev nrhiav tau ntawm ZeniMax, niam txiv tuam txhab ntawm Bethesda Softworks. Lub tuam txhab thev naus laus zis tau txiav txim siab ua ntau yam ntawm Bethesda lub npe suav nrog Starfied thiab Redfall Microsoft tshwj xeeb.

Lub caij no, FTC liam MIcrosoft kuj tuaj yeem hloov cov ntsiab lus thiab lub sijhawm nkag mus rau Activision cov ntsiab lus, lossis txwv cov ntsiab lus los ntawm cov neeg sib tw nkaus, ua rau muaj kev phom sij rau cov neeg siv khoom. Txawm li cas los xij, FTC qhov kev txhawj xeeb cuam tshuam ncaj qha rau Microsoft's cotaverse thawj kauj ruam.

Nws yuav tsum raug sau tseg tias thaum Lub Xya Hli, FTC tau foob foob Meta, kev tshaj xov xwm loj heev. Lub Koom Haum ntxiv rau hauv nws cov lus tsis txaus siab hais tias "Raws li Meta lees paub tag nrho, kev cuam tshuam hauv network ntawm lub platform digital tuaj yeem ua rau lub platform muaj zog dua - thiab nws cov neeg sib tw tsis muaj zog thiab tsis muaj peev xwm sib tw tiag tiag - vim nws tau txais ntau tus neeg siv, cov ntsiab lus, thiab cov tsim tawm. ” 

Tom qab ntawd, thaum Lub Kaum Hli, tus tswv lag luam Meta tau thov kom lub tuam txhab txo qis nws cov peev nyiaj txhua xyoo. Brad Gerstner, CEO thiab tus tsim ntawm thev naus laus zis kev lag luam tuam txhab Altimeter Capital, tau hais tias Meta kev nqis peev ntawm $ 10 Billion rau $ 15 Billion ib xyoos rau kev tsim cov metaverse yuav xav tau ib xyoo caum kom tau txais cov nyiaj rov qab.

Nancy J. Allen
Cov ntawv tshaj tawm los ntawm Nancy J. Allen (saib tag nrho cov)

Tau qhov twg los: https://www.thecoinrepublic.com/2022/12/15/game-over-ftc-seeks-to-halt-microsofts-metaverse-centered-purchase/