Kev xa rov qab dawb tuaj yeem dhau mus vim cov khw muag khoom qhia cov cai nruj dua

Nrog rau cov nqi nce squeezing margins, ntau lub khw muag khoom tau rov xav txog lawv txoj cai rov qab, ua kom lub qhov rais rov qab thiab txawm tias them tus nqi rov qab los yog rov qab them nqi, raws li Spencer Kieboom, tus tsim thiab CEO ntawm Pollen Returns, lub tuam txhab tswj xyuas rov qab. 

Cov khw muag khoom xws li Gap, Old Navy, Banana Republic thiab J. Crew (uas yog ib zaug paub zoo txog txoj cai xa rov qab zoo tshaj plaws uas cuam tshuam rau lub neej ntawm cov khaub ncaws) tau luv luv lawv cov qhov rais rov qab mus rau hauv ib hlis. Cov neeg yuav khoom hnub so muaj qee qhov kev lees paub: J. Crew thiab lwm tus tam sim no muab cov nyiaj so koobtsheej rov qab thiab sib pauv.

Ntawm Anthropologie, REI thiab LL Bean (uas kuj tau cog lus rau lub neej rov qab los), tam sim no muaj tus nqi - tag nrho ntawm $ 6 - rau kev xa rov qab.

Kieboom tau hais tias "Cov kev hloov pauv no hauv cov cai xa rov qab tsis nyob ntawd los them cov nqi," Kieboom tau hais. "Lawv yeej nyob ntawd los tiv thaiv cov neeg siv khoom rov qab los." 

Nrog kev tawg ntawm kev yuav khoom hauv online thaum muaj kev sib kis, "kev xa rov qab dawb yog tus qauv yooj yim uas cov neeg siv khoom txaus siab," Erin Halka, tus thawj coj laus ntawm Blue Yonder, lub tuam txhab muab kev pabcuam kev sib tham hauv tuam txhab. Tam sim no, nrog kev ua haujlwm siab dua thiab cov nqi xa khoom, nws ua rau cov khw muag khoom "nyiaj tau ntau" los txhawb nqa, nws hais.

"Kev them nqi rov qab yog ib txoj hauv kev los them ib feem ntawm tus nqi ntawd," nws hais. "Nws tseem tuaj yeem cuam tshuam cov neeg siv khoom los ntawm kev yuav khoom ntau dhau, txij li tsawg kawg 10% ntawm cov khoom xa rov qab tsis tuaj yeem raug muag dua."   

Ib yam li cov khw muag khoom tawm tsam nrog cov khoom muag ntau dhau, "feem ntau cov khoom xa rov qab tsis rov qab los ntawm lub txee," thiab qhov ntawd ua rau muaj teeb meem rau cov khw muag khoom tawm tsam kom txo cov nuj nqis thiab txhim kho kev ruaj khov, Kieboom tau hais.

Lauren Beitelspacher, tus kws tshaj lij thiab tus thawj coj ntawm lub tuam txhab kev lag luam ntawm Babson College tau hais tias "Cov saw hlau xa khoom tau tsim los mus rau ib txoj kev," said Lauren Beitelspacher.

Beitelspacher tau hais tias "Qhov ntau cov khw muag khoom poob nyiaj rov qab ntau dua qhov lawv yuav tsum tau ua rau qhov ntawd los ntawm kev nce nqi," Beitelspacher tau hais.

"Hloov txoj cai rov qab yog ib ntsiav tshuaj yooj yim dua rau cov neeg siv khoom nqos dua li qhov nce ntawm tus nqi yuav khoom."

Txawm li cas los xij, cov neeg yuav khoom nyiam rov qab dawb yuav luag ntau npaum li lawv nyiam shipping dawb. Qhov tseeb, 98% ntawm cov neeg siv khoom tau hais tias kev xa khoom dawb yog qhov tseem ceeb tshaj plaws thaum yuav khoom hauv online, tom qab los ntawm ntau tshaj peb lub hlis twg uas tau hais tib yam txog kev xa rov qab dawb, raws li qhov tsis ntev los no. qhia los ntawm PowerReviews. Cov neeg yuav khoom muaj txiaj ntsig zoo dua tuaj yeem nyiam txoj cai rov qab dawb.

Yog tias qhov kev xaiv rov qab yog qhov tseem ceeb, paub txog cov cai ua ntej koj yuav, cov kws tshaj lij hais. Feem ntau, nws tsis meej tam sim ntawd, Halka tau hais. "Koj feem ntau yuav tsum khawb rau hauv cov ntawv zoo."

Cia siab tias yuav muaj kev txwv rau dab tsi tuaj yeem xa rov qab thiab thaum twg, nws tau sau tseg. "Lub qhov rais 30-hnub tam sim no yog qhov qub."

Muab txoj cai rov qab los rau hauv koj qhov kev txiav txim siab yuav, vim nws tuaj yeem cuam tshuam koj cov kab hauv qab. Kieboom tau hais tias "Koj yuav tsum nrhiav txoj cai rov qab los uas ua haujlwm zoo tshaj rau koj,"

Thiab kom tsis txhob rov qab los ntau li ntau tau, xav txog kev yuav khoom ntawm tus neeg thaum koj tuaj yeem ua tau, Beitelspacher tau hais. "Feem ntau ntawm kev rov qab los los ntawm kev khuv xim vim nws tsis yog qhov peb xav tau. Kev yuav khoom hauv tus neeg txo qis qhov kev cia siab-qhov sib txawv. "

Sau npe yuav CNBC hauv YouTube.