Frasers Group Lub Hom Phiaj Australia thiab tsim tsa ceg txheem ntseeg hauv Hugo Boss

Kev nthuav dav sai hauv UK cov khaub ncaws-rau-sportswear khw muag khoom Frasers Group tab tom txuas ntxiv nws cov khoom lag luam e-lag luam tau txais spree tom qab ua qhov kev thov rau Australian flash muag qhov chaw MySale.

Qhov kev txav no qhia txog kev thawb loj rau hauv kev muag khoom hauv online thiab nws lub hom phiaj kom loj hlob nws cov haujlwm thoob ntiaj teb, thaum tsis ntev los no lub tuam txhab kuj tau nce nws cov ceg txheem ntseeg hauv cov khw muag khoom zoo nkauj Hugo Boss.

Frasers Group muaj ntau hom kev ua kis las, kev tawm dag zog, kev ua neej zoo thiab khoom kim heev hauv ntau dua 20 lub teb chaws thiab kev ua haujlwm hauv khw muag khoom thiab e-lag luam. Lub tuam txhab muaj ambitions npaj kom loj hlob nws cov lag luam sab nraum lub UK thiab tab tom nrhiav rau kev nthuav dav thoob ntiaj teb los ntawm kev yuav, kev sib koom ua lag luam thiab cov organic qhib.

Cov pab pawg muag khoom twb yog MySale tus tswv lag luam loj tshaj plaws nrog 28.7% tuav thiab tau muab 2.37c ib feem rau cov khw muag khoom hauv online, muab nqi rau tag nrho cov shares tsis tuav los ntawm Frasers Group ntawm $ 16.1 lab.

Frasers Group tab tom nrhiav kev yuav lub vev xaib muag muag vim nws zoo li nthuav dav thoob tebchaws Australia thiab New Zealand. Nws npaj yuav siv MySale ua lub platform rau lwm qhov kev nqis peev hauv cheeb tsam, suav nrog cov hauv kev muag khoom.

Frasers tseem ntseeg tias MySale site tuaj yeem siv los tshem tawm cov khoom lag luam kawg ntawm thoob plaws pawg.

Tus neeg muag khoom tau tshaj tawm nws cov ceg txheem ntseeg uas twb muaj lawm thaum Lub Rau Hli 29, peb xyoos tom qab nws muag nws cov tuav yav dhau los hauv kev lag luam.

Hauv kev txiav txim siab, Frasers tau taw qhia tias nws qhov kev thov 2.37c sawv cev rau 60% tus nqi ntawm 1.48c ib feem uas MySale tau ua lag luam ua ntej nws qhov kev yuav khoom tshiab kawg. Tom qab ib ntus surge nag hmo, MySale cov shares tau ua lag luam nyob ib ncig ntawm 2.70c hnub no, txawm hais tias lawv tau pauv siab li circa 7c xyoo no.

Frasers Group nthuav tawm Ecommerce

Yog tias qhov kev lees paub, nws yuav yog Frasers 'thib plaub kev lag luam e-lag luam xyoo no. Nws twb snapped lawm fast fashion disruptor Missguided, yuav Studio tawm ntawm kev tswj hwm, thiab lub hli tas los yuav ISawItFirst.com los ntawm tus tij laug ntawm Boohoo tus tsim Mahmud Kamani.

Frasers Group tsis ntev los no tau xaiv Greg Pateras ua CEO ntawm Missguided thiab ISawItFirst.com. Pateras yog CEO ntawm ISawItFirst thaum lub sij hawm Frasers Group tau txais nws, thiab nws yuav saib xyuas cov pab pawg Manchester-raws li zam hom, raws li ib tug memo pom los ntawm UK khw muag khoom npe Retail Gazette.

Nws tau nkag siab tias Missguided tus tsim Nitin Passi, uas Frasers Group rov ntiav ua CEO ntawm kev lag luam yim lub lis piam tom qab nws yuav lub lag luam tawm ntawm kev tswj hwm, yuav txuas ntxiv ua haujlwm nrog Missguided ua tus kws pab tswv yim.

Ex-Matalan Tus Lwm Thawj Coj Tus Thawj Coj Pateras tau koom nrog ISawItFirst ua tus thawj coj ua thawj coj lub caij ntuj sov dhau los thiab tau los ua tus thawj coj hauv lub Kaum Ib Hlis, ua haujlwm muag khoom lag luam.

Tam sim no nws yuav ua tus thawj coj loj hlob ntawm ob lub khw muag khoom online, tau coj cov kev hloov pauv digital ntawm cov khw muag khoom luv nqi Matalan, qhov chaw uas nws tau ua tiav plaub npaug ntawm kev muag khoom e-lag luam. Ua ntej ntawd nws yog CFO ntawm online loj khw Muag Khoom Direct, tam sim no hu ua The Very Group.

Frasers Tsim Hugo Boss ceg txheem ntseeg

Frasers Group tau txuas ntxiv nthuav dav thoob plaws lub cev thiab hauv online channel thiab nyob rau lub Rau Hli cov pab pawg tau nce nws cov ceg txheem ntseeg hauv Hugo Boss thiab tam sim no tuav 3.4 lab feem ntawm cov khoom lag luam, sawv cev 4.9% ntawm Hugo Boss cov peev txheej, thiab 18.3 lab feem ntawm cov khoom lag luam. los ntawm kev muag khoom ntawm kev xaiv tso, sawv cev rau 26% ceg txheem ntseeg ntxiv.

Frasers thawj zaug tau koom tes hauv Hugo Boss hauv 2020 thiab tau hais tsis tu ncua nws cov kev txhawb nqa rau nws txoj kev tswj hwm. Cov khaub ncaws ncaws pob thiab cov ris tsho hauv tebchaws Askiv tau hais tias nws qhov kev nthuav dav tshaj plaws ntawm kev sib txuas nrog nws cov kev nyiam yog kwv yees li $ 937 lab.

"Qhov kev nqis peev no qhia txog Frasers Group txoj kev ntseeg hauv Hugo Boss hom, lub tswv yim thiab pab pawg tswj hwm. Frasers Group tseem npaj siab los ua tus neeg koom nrog txhawb nqa thiab tsim kom muaj txiaj ntsig ntawm Frasers Group thiab Hugo Boss cov tswv lag luam, "Frasers tau hais rau lub Rau Hli.

Frasers Group kuj tau pib nthuav dav nws cov peev txheej ua haujlwm hauv Tebchaws Europe, nrog rau qhov chaw tsim kho tshiab hauv Bitburg, lub teb chaws Yelemees tau qhib rau xyoo tom ntej los txhawb kev loj hlob thoob plaws teb chaws Europe.

Tau qhov twg los: https://www.forbes.com/sites/markfaithfull/2022/08/19/frasers-group-targets-australia-and-builds-up-stake-in-hugo-boss/