Fragrances Lead On Victoria's Secret's New Amazon Storefront

Lingerie tuam txhab Victoria's Secret tau qhib nws thawj lub khw muag khoom nrog Amazon
AMZN
Hnub Friday raws li nws nrhiav kom ncav cuag cov neeg siv khoom ntau dua thiab ua kom muaj kev muag khoom ntau dua ntawm nws cov kab kev zoo nkauj feem ntau siv tau.

Lub tuam txhab - uas tau teev nyob rau hauv New York Tshuag Txauv thaum Lub Xya Hli 2021 tom qab kev sib tw los ntawm cov niam txiv yav dhau los L Brands
LB
(tam sim no hu ua Da Dej & Lub Cev Ua Haujlwm)—tseem hloov nws lub tswv yim kom rov hais dua rau cov pej xeem dav dua xyoo tas los.

Hauv qhov kev hloov tshiab kawg no, thawj qhov ntau ntawm 120 khoom los ntawm Victoria's Secret Beauty thiab lub hom phiaj hluas, Pink, yuav raug teev nrog Amazon hauv lub sijhawm xa khoom rau Niam Hnub Hnub Sunday, Tsib Hlis 8, tsuas yog dhau ib lub lis piam. Cov tshuaj tsw qab yog ua ntej, coj los ntawm Bombshell franchise, tau lees tias yog tus naj npawb ib cov tshuaj tsw qab hauv Asmeskas.

Cov khoom tshwj xeeb muaj nyob rau hauv kev tshaj tawm muaj xws li:

• Core zoo fragrance scents, piv txwv li Bombshell, Tease thiab Sexy heev
• Mist thiab lotion core scents xws li Kev Hlub Spell thiab Ntshiab Seduction
• Natural Beauty muaj xws li mists, tshuaj pleev ib ce, tshuaj ntxuav lub cev thiab tshuaj tsw qab
• PINK mist thiab lotion scents
• PINK lub cev txhuam thiab ntxuav cov ntxhiab.

Kev zoo nkauj yog tus ncej loj hlob rau Victoria's Secret nrog kev muag khoom txhua xyoo nce txog $ 1 nphom thiab suav txog li 15% ntawm tag nrho North American turnover. Hauv lub quarter thib plaub ntawm 2021 (txog Lub Ib Hlis 2022), lub tuam txhab muag muag tau nce 4% rau $ 2.17 billion "coj los ntawm kev ua tau zoo hauv peb cov neeg sib raug zoo thiab pawg kev zoo nkauj" raws li CEO Martin Waters hauv kev hu rau cov neeg ua lag luam.

“Txoj kev nthuav dav kev faib khoom”

Nws tau sau tseg tias muaj kev muag khoom zoo rau cov tshuaj tsw qab thiab cov ntxhiab tshiab thaum tuaj txog ntawm Victoria's Secret Love Cloud bra yeej qhov kev cia siab thiab dhau los ua lub hom phiaj loj tshaj plaws hauv rau xyoo. Waters hais tias "Peb muaj zog txhua qhov chaw uas peb xav tias zoo,"

Thaum Lub Peb Hlis, Victoria's Secret tau hais qhia rau tus neeg thib peb khi-up hais tias nws yog "piloting qee lub sijhawm nthuav dav" raws li nws tau saib ua kom muaj txiaj ntsig ntawm nws cov neeg siv khoom ncaj ncees thiab kev lees paub lub npe. Lub tuam txhab tseem tau txais ua ntej ntawm cov khoom xa tawm qeeb nrog cov khoom muag nce li 35% ntawm lub xyoo kawg muab cov khoom lag luam nyob rau hauv txoj haujlwm yooj yim nkag mus rau cov channel tshiab xyoo no.

"Los ntawm cov neeg siv khoom tawm tswv yim thiab kev tshawb fawb, peb tau hnov ​​​​cov neeg siv khoom xav yuav VS Kev Zoo Nkauj hauv Amazon lub khw thiab twb tshawb nrhiav cov khoom ntawm lub xaib," Greg Unis, CEO ntawm Kev Zoo Nkauj ntawm VS&Co. "Qhov no yog ib qho kev nthuav dav channel rau peb."

Muab VS Beauty tus nqi muab tso rau thiab kev lees paub lub npe, ntim muag ntawm Amazon yuav tsum tsis muaj teeb meem thiab tuaj yeem qhib qhov rooj rau lwm pawg. Lub tuam txhab tsis tau hais txog qhov ntawd tab sis tsis tau txiav txim siab nws hais tias "peb yuav txuas ntxiv mloog cov neeg siv khoom tawm tswv yim."

Victoria's Secret tau kwv yees nws qhov kev muag khoom tag nrho kom tiaj tus lossis qis qis ib tus lej loj hlob xyoo no yog li kev nce nyiaj tau los ntawm Amazon yuav zoo siab txais tos. Lub tuam txhab tseem tab tom cia siab tias cov khoom siv hluav taws xob txuas ntxiv mus txuas ntxiv nyob rau thawj ib nrab ntawm lub xyoo thiab kev nce nqi ntawm cov khoom siv raw.