Plaub Txoj Haujlwm Uas Yuav Ua Lag Luam Muag Khoom Hauv 2023

Tom qab muaj kev cuam tshuam thoob ntiaj teb kev cuam tshuam ntawm 2020 thiab 2021, kev lag luam muag khoom tau tuav nws txoj kev cia siab rau xyoo 2022 yog qhov rov qab los rau qee yam mus txog qhov qub.

Tab sis nrog ib puag ncig thaj chaw tsis ruaj khov thiab kev nce siab hauv tus nqi ntawm kev nyob, cov kev cov nyom tshiab tau tshwm sim nrog rau cov uas tshwm sim los ntawm kev sib kis.

"Qhov sib txawv tiag tiag hauv 2022 yog tias tus nqi ntawm kev noj qab haus huv tau cuam tshuam rau cov neeg siv khoom xav tau, tshwj xeeb tshaj yog nyob rau ib nrab xyoo ntawm lub xyoo," qhia Andrew Goodacre, CEO ntawm British Independent Retailers Association (BIRA).

"Tib lub sijhawm, peb tau pom cov nqi khiav lag luam nce siab heev - cov nqi hluav taws xob yog 400% ntau dua, cov nyiaj ua haujlwm yog 10% ntau dua thiab tseem muaj cov khoom lag luam sib txuas ntxiv."

Txhawm rau kom muaj sia nyob hauv 2023 yuav tsum tau ua tib zoo saib xyuas cov kev lag luam tseem ceeb uas cuam tshuam rau cov neeg siv khoom yuav yuav, khw thiab sib txuas lus li cas.

Txo cov neeg siv khoom siv

Nrog qib siab ntawm kev nce nqi teem mus ntxiv Nyob rau hauv 2023, cov neeg siv khoom thoob plaws ntiaj teb tau hnov ​​​​txog qhov pinch. Tus neeg siv khoom siv kev ntseeg siab tau poob qis vim qhov nce nqi cuam tshuam txhua yam los ntawm lub khw muag khoom noj txhua lub lim tiam mus rau cov nqi roj.

Cov khw muag khoom hauv xyoo 2023 yuav tsum nrhiav qhov sib npaug ntawm kev muag cov khoom lag luam uas xav tau thiab xav tau, thaum lees paub tias theem kev txiav txim siab siv nyiaj tau nyuaj los ntawm kev lag luam kev lag luam tam sim no.

Rau ntau lub khw muag khoom, nrhiav qhov nyiaj tshuav no yuav vam khom ntau yam kev sib txawv, los ntawm cov khoom lag luam zoo dua thiab kev tswj hwm ntau mus rau kev sib txuas lus nrog tus kheej nrog lawv cov neeg siv khoom.

"Ib txoj hauv kev uas cov khw muag khoom tuaj yeem sib npaug qhov xav tau los tswj cov txiaj ntsig nrog cov neeg siv khoom uas tau dhau los tsom mus rau tus nqi ntawm cov nyiaj yuav ua kom yooj yim rau ntau yam khoom siv," qhia Boston Consulting Group tus thawj coj thiab tus khub Davide Camisa. "Qhov no tuaj yeem suav nrog kev txo qis ntawm tus kheej-brand raws li kev xa tawm qhov sib txawv, tus nqi thiab tus nqi sib tw."

Nws ceeb toom tawm tsam cov khw muag khoom vam khom hnyav rau "cov pa roj carbon monoxide" xws li "tsuas yog thawb cov neeg xa khoom lossis txo cov nqi neeg ua haujlwm" kom tswj tau cov txiaj ntsig ua haujlwm.

"Xwb, cov khw muag khoom yuav tsum saib cov khoom lag luam xa tawm kom txuag tau tus nqi uas tsis tuaj ntawm qhov kev pab cuam, xws li kev sib koom tes zoo dua nrog cov neeg muag khoom thiab txhim kho kev pom los tswj cov khoom laus."

Camisa kuj tseem qhia txog qhov tseem ceeb ntawm kev sib txuas lus nrog cov neeg siv khoom zoo txog cov khoom lag luam uas nyiam tshaj plaws ntawm lub sijhawm tshwj xeeb. Nws qhia txog kev siv cov cuab yeej txawj ntse (AI) kom xa "cov lus tshaj tawm tus kheej thiab cuam tshuam, sib txuas lus tus nqi thiab kev xaiv hauv pawg uas tseem ceeb rau cov neeg siv khoom."

Goodacre pom zoo rau tus nqi yog qhov tseem ceeb rau tus neeg siv khoom tus nqi, piav qhia tias: "Tus nqi yog qhov sib xyaw ntawm tus nqi, qhov zoo thiab kev pabcuam. Yog lawm yuav tsum muaj kev tshaj tawm thiab cov khoom lag luam, tab sis tsis yog tus nqi ntawm cov khoom zoo thiab kev pabcuam. "

Zoo li Camisa, nws sau tseg tias tus yuam sij rau kev tsav tsheb muag yuav yog "kev nkag siab txog cov kev xav tau ntawm cov neeg siv khoom thiab tsim cov kev paub hauv khw muag khoom" los pab cov neeg siv khoom ceev faj txog kev siv nyiaj hnub no.

Qhov nce ntawm kev muag khoom

Kev lag luam thoob ntiaj teb cov khaub ncaws rov muag tau nce kwv yees 30.1% rau $ 182.4 billion nyob rau hauv 2022 raws li cov ntaub ntawv thiab analytics tuam txhab GlobalData. Qhov kev loj hlob sai no tau npaj mus txuas ntxiv, nrog kev kwv yees ntawm 85.5% kev loj hlob ntawm 2022 thiab 2026, coj cov khaub ncaws thoob ntiaj teb rov muag siv rau $ 338.4 billion.

Nrog ntau tus lej ntawm cov platforms muab cov khoom siv thib ob, thiab technologies uas ua rau kev muag khoom yooj yim dua rau cov hom lag luam los siv rau ntawm lawv tus kheej lub vev xaib, qhov no yog ib feem ntawm cov khw muag khoom lag luam uas tau tsim kom muaj kev vam meej hauv 2023.

Rov muag zuam ob lub thawv tseem ceeb heev. Kev yuav khoom thib ob tsis yog kev xaiv ib puag ncig nkaus xwb tab sis nws kuj muab cov nqi qis thiab tus nqi rau cov nyiaj.

Kev tshawb fawb los ntawm eBay (leej twg sau qhov muag ntawm ib qho khoom siv thib ob hauv ib thib ob hauv 2022) rau hauv kev txhawb siab ntawm UK cov neeg laus nyob ib puag ncig kev yuav khoom thib ob tau pom tias lawv cov laj thawj tseem ceeb yog: kom "tau txais txiaj ntsig zoo dua lossis nrhiav kev sib tham" (32%) , kom "txiav rov qab ntawm kev siv nyiaj", thiab "nce ntawm tus nqi ntawm kev nyob" (ob leeg 31%), ua raws li kev tsav tsheb kom "ntau dua" (26%).

Kev loj hlob ntawm kev muag khoom yog txhawb nqa los ntawm kev tshem tawm kev qias neeg ntxiv nyob ib puag ncig kev yuav khoom thib ob, tshwj xeeb ntawm cov tub ntxhais hluas, nrog Gen Z feem ntau yuav ob leeg yuav lossis muag khaub ncaws thib ob.

Hauv tebchaws Askiv, eBay qhov kev txhawb nqa xyoo 2022 ntawm qhov tseeb-tv qhia Love Island yog lub sijhawm tseem ceeb rau kev muag khoom nkag mus rau hauv lub ntsiab. Qhov kev xaiv ntawm "pre-hlub" zam rau cov neeg sib tw lub khaub ncaws yog ib qho kev pom zoo los ntawm cov neeg txhawb nqa nrawm dhau los.

Xyoo 2023, cov khw muag khoom yuav tsum tshuaj xyuas seb lawv tuaj yeem koom nrog ob txhais tes lossis rov muag rau hauv lawv tus kheej cov qauv yam tsis muaj kev muag khoom tshiab, lossis poob nyiaj.

Yog tias nws tsis muaj peev xwm ua tau raws li ib feem ntawm tus neeg muag khoom tus qauv kev ua haujlwm, lawv yuav tsum xav txog tias kev muag khoom yog ib feem ntawm kev paub txog kev loj hlob thiab kev ntshaw rau kev lag luam ntau dua. Nrog rau kev ruaj ntseg tam sim no thib ob-qhov xwm txheej rau ntau tus neeg siv khoom, cov khoom uas tuaj yeem kho, rov ua dua, rov ua dua tshiab lossis upcycled tau nrov dua thiab tuaj yeem ua pov thawj yooj yim rau kev siv rau cov khw muag khoom dua li tus qauv muag khoom.

E-commerce hloov zuj zus

Kev lag luam e-lag luam tau muaj yeej los ntawm kev sib kis - hauv xyoo 2021 nws tau kwv yees tias kev muag khoom hauv online tau nrawm dua li ntawm 3 xyoos piv rau nws txoj kev ua ntej kis thoob qhov txhia chaw.

Xyoo 2022, muaj kev hloov pauv txawv ntawm e-lag luam hauv ntau lub khw. Hauv UK, muaj 10 lub hlis sib law liag ntawm kev poob hauv online muag raws li feem pua ​​​​ntawm tag nrho cov khw muag khoom muag, raws li cov neeg yuav khoom tau pib tuav lub khw ib zaug ntxiv.

Nrog rau kev nce nqi tshaj tawm thiab cov nqi siab dua tom qab tau txais, ntau lub npe thiab cov khw muag khoom tau pom lawv cov kev lag luam e-lag luam nyuaj los hais qhov tsawg kawg nkaus hauv 2022. Tag nrho cov no begs cov lus nug - qhov twg tam sim no rau e-commerce?

Rau Camisa, qhov no tsuas yog rov ntsuas qhov kev sib kis kis thoob qhov txhia chaw, thiab paub meej tias tsis muaj ib yam dab tsi uas qhia tias kev lag luam e-lag luam tau poob qis.

"Thaum cov khw muag khoom muag rov qhib dua, nws xav tias yuav pom qee qhov kev siv nyiaj rov qab mus rau lub cev yuav khoom. Txawm li cas los xij, kev yuav khoom hauv online feem ntau yog nplaum raws li tus cwj pwm - yog li tus cwj pwm tshiab yuav raug tsim, txhawb nqa ntau rau xyoo tom ntej, "nws hais.

“Cov ntsiab lus txhawb nqa kev lag luam e-lag luam ntawm qhov xav tau tseem muaj nyob ntawd; Nws yooj yim dua, muab kev xaiv ntau dua, cov kev pabcuam qib siab tau nce zuj zus, hauv ntau pawg nws pheej yig dua, thiab cov neeg siv khoom ntau zuj zus tau nyob hauv online, yog li kuv cia siab tias yuav pom kev loj hlob mus ntev. "

Rau cov khw muag khoom, qhov no rov sib npaug thiab qhov kev loj hlob qeeb qeeb qhia qhov tseem ceeb ntawm lub tswv yim muag khoom hybrid. Yuav tsum tau rov hais dua qhov tseem ceeb ntawm txoj kev sib tw uas muaj zog cib thiab mortar tuaj yeem nqa tau, tshwj xeeb yog los ntawm kev koom tes hauv zej zog.

Goodacre thiab BIRA hais txog tias "kev yuav khoom hauv zos tau txuas ntxiv nws txoj kev loj hlob", thiab qhia tias cov khw muag khoom yuav tsum "ua txhua yam lawv ua tau los koom thiab sib txuas lus nrog cov neeg yuav khoom hauv 15 mais ntawm lawv lub khw".

Cov zej zog lossis cov neeg siv khoom?

Nyob rau hauv tandem nrog ib tug zuag qhia tag nrho poob rau hauv e-commerce nyob rau hauv 2022, muaj kev nkag siab tias tus qauv ntawm ib tug yooj yim teev cov khoom nyob rau hauv cov websites thiab cia siab tias lawv yuav muag yuav ua tsis tau zoo nyob rau hauv 2023. Cov neeg siv khoom hauv internet tau txais ntau accustomed rau kev lom zem thiab. kev lag luam blurring, raws li cov tsim kev khwv nyiaj txiag, kev lag luam kev lag luam thiab nyob streaming txuas ntxiv tau txais traction.

"Txoj kev lag luam e-lag luam tso siab rau kev xa xov zoo li qub thiab yuam cov neeg yuav khoom kom siv zog nrhiav, tshuaj xyuas, thiab yuav cov khoom uas yuav lossis tsis yog qhov zoo rau lawv," qhia tus thawj coj khoom lag luam ntawm kev lag luam video nyob platform CommentSold, Andrew Chen.

Nws sib cav hais tias "lub sijhawm uas muag khoom muag tam sim no hauv kev loj hlob, txhawb nqa thiab txhawb nqa kev sib raug zoo hauv zej zog muaj peev xwm hloov pauv kev khaws cia thiab kev ntsuas nyiaj tau los uas cov khw muag khoom thiab cov npe pom.

Peb muaj ntau lub khw muag khoom uas pom cov neeg siv khoom rov qab 5 zaug hauv ib hlis thaum muag muag raws li qhov nruab nrab e-lag luam tsuas yog cov khw muag khoom thiab cov khw muag khoom muaj hmoo pom lawv cov neeg yuav khoom rov qab los txawm 3 lossis 4 zaug hauv ib xyoos. "

Nrog kev nrhiav tau nyuaj thiab kim dua txhua xyoo, Camisa lees paub tias "kev tuav pov hwm yuav tsum yog lub siab rau cov neeg muag khoom hauv 2023". Tsim kom muaj kev koom tes hauv zej zog ntawm cov neeg uas muaj kev sib raug zoo rau lub hom phiaj tseem ceeb tshaj li qhov qub, nrog rau kev txhawb nqa cov neeg siv khoom ncaj ncees.

Nrog rau kev lag luam kev lag luam thiab kev muag khoom nyob txuas ntxiv kom nce raws li qhov feem pua ​​​​ntawm kev lag luam e-lag luam siv, cov khw muag khoom yuav tsum xav txog yog tias lawv cov kev lag luam e-lag luam tau txais txiaj ntsig zoo ntawm txoj hauv kev tshiab los muag thiab tsim kom muaj kev koom tes ntau dua thiab muaj kev ntseeg siab.

Ib txoj kev thab plaub tom ntej

Nrog rau xyoo 2023 tau teeb tsa kom muaj kev poob qis rau ntau lub tebchaws thoob plaws ntiaj teb, nws pom tseeb tias cov khw muag khoom yuav ntsib lwm xyoo nyuaj.

Qhov tseem ceeb yog kev sib xyaw ua ke ntawm kev tswj hwm sab hauv ntawm cov khoom lag luam thiab ntau yam kom muaj kev tswj xyuas nruj ntawm kev ua haujlwm tau txais txiaj ntsig. Los ntawm kev muag khoom, nws yog ib qho tseem ceeb uas cov khw muag khoom nkag siab tias lawv cov neeg siv khoom xav tau tus nqi rau cov nyiaj (uas yuav tsis yog ib txwm txhais tau tias yuav cov khoom pheej yig tshaj), mus kav khw hauv kev sib tham ntau dua, thiab kev paub hauv zej zog uas pab lawv xav tias ib feem ntawm qee yam loj dua. .

Txawm hais tias tag nrho cov kev siv nyiaj txo qis, nws tseem ceeb heev kom nco ntsoov tias cov neeg siv khoom tseem tab tom yuav. Lub luag haujlwm, raws li ib txwm muaj tseeb hauv kev lag luam muag khoom, yog ntawm cov khw muag khoom uas qhia lawv xav pom dab tsi, thaum lawv xav pom.