Yav tas los Mackage Co-Creative Director's Tau Cov Poj Niam Npog Nrog Tshiab Knitwear Hom

Elisa Dahan, yav dhau los tus thawj coj tsim tswv yim ntawm Makage, uas tau pab tsim lub tuam txhab rau hauv lub ntiaj teb cov khaub ncaws sab nrauv, tau tsim cov khaub ncaws tshiab, muaj npe tom qab nws niam lig. Dodiee yog qhov tshwj xeeb vim nws muab cov khaub ncaws hnav thiab cov khaub ncaws hnav kom du txhua qhov ua tsis raug cai lossis pob.

"Kuv tau siv 20 xyoo dhau los tsim Mackage," said Dahan, uas nws tus thawj coj tsim qauv ntawm lub tsho sab nrauv yog Eran Elfassy. "Kuv zoo siab heev uas kuv tau pab txhawb kom nws yog lub ntiaj teb cov hom lag luam uas tau pab hloov txoj kev uas tib neeg saib lub tsho sab nrauv.

"Peb tau muag tsib xyoos dhau los," Dahan tau hais, hais txog InterLuxe Holdings Group ntawm Lee Equity Partners, uas tau koom nrog feem ntau hauv Mackage niam txiv tuam txhab APP Group. "Nws yog lub sijhawm surreal heev, Kuv xav tias txhua tus neeg nyob hauv kev lag luam no npau suav ntawm lub sijhawm thaum koj muaj kev txaus siab heev uas koj tau txais.

Nrog rau yav tom ntej ntawm Mackage hom kev ruaj ntseg, Dahan tau muaj kev ywj pheej ua lwm yam. "Peb ntiav cov thawj coj zoo kawg nkaus uas tuaj yeem txhim kho lub hom lag luam txuas ntxiv," nws hais ntxiv, "Kuv paub tias nws yog lub sijhawm los ua lwm yam uas nyob ze rau kuv lub siab. Tib txoj kev uas kuv tuaj yeem tso Mackage yog kom paub tias nws yuav loj hlob mus rau qhov raug. Kuv yog tus tswv cuab thiab kuv txhawb nqa lawv los ntawm sab nraud. "

Dahan yuav lub npe, Dodiee nyob rau hauv 2014, tab sis nyob rau hauv nruab nrab ntawm charting Mackage txoj kev loj hlob, yog li lub hom tshiab yuav tsum tau tos.

Dodiee yog kev pe hawm rau Dahan niam uas tau dhau los ntawm mob qog noj ntshav thaum muaj hnub nyoog 45 xyoos thiab nws cov tulip motif rov ua dua rau nws tus kheej txoj kev hlub ntawm paj. Dodiee, Dahan niam kuj hlub tulips. Nws tau hais tias "Kuv nco qab nws cov tulip tulips yog li kuv tau txais kev tshoov siab los ua lub cim rau hom, uas yog tulip," nws hais.

Lub npe yog qhov tseeb ntawm tus kheej thiab Dahan coj nws mus rau qib tom ntej, los ntawm kev ua lub cim logo nws niam kos npe, muab los ntawm tsab ntawv Dodiee sau rau Dahan txiv rau lawv hnub tshoob. Cov kab lus kawg hauv tsab ntawv, "Koj ib nrab yuav ua raws koj txhua qhov chaw," tau dhau los ua qhov pom ntawm lub khw pop-up tsis ntev los no hauv SoHo.

Lub hom phiaj feem ntau yuav ncaj qha rau cov neeg siv khoom, tab sis Dahan pom cov nyiaj lag luam wholesale thiab ntau lub khw pop-up yav tom ntej. Tom qab ntawd muab sijhawm rau nws kom tau txais kev tawm tswv yim ncaj qha los ntawm cov neeg siv khoom, thiab nws siv sijhawm hauv khw ua qhov ntawd.

"Lub tswv yim tag nrho yog los tsim ib qho kev sau uas tso cai rau koj ua lub neej loj thiab muaj kev zoo siab, txhawb nqa thiab zoo siab, vim kuv niam tsis muaj sijhawm los ua lub neej loj uas nws yuav tsum muaj," Dahan, uas yog pawg thawj coj saib xyuas. cov kws pab tswv yim suav nrog cov txuj ci los ntawm cov npe xws li Lancôme, Zara, Sandro, Jacquemus thiab The Kooples, thiab lwm yam.

"Ib tug neeg hais tias, 'Nws yog qhov zoo kawg uas koj tau xaiv kom tau txais kev tshoov siab los ntawm koj niam, thaum leej niam yog cov poj niam uas ua rau peb,' uas coj peb mus rau cov khoom lag luam," Dahan hais. “Kuv ib txwm nyiam knitwear. Kuv xav tias knitwear yog qhov yooj yim heev thiab tso cai rau peb ua ntau yam sib txawv. Tsis muaj leej twg yeej honed nyob rau hauv ua elevated knitwear.

"Kuv xav ua hnav khaub ncaws knitwear, tab sis kuv kuj pom tias cov khaub ncaws knitwear tsis yog qhov zoo tshaj plaws thiab zam txim rau," said Dahan, uas siv cov cuab yeej siv patent-tseem siv los sib sau ua ke knitwear thiab shapewear thawj zaug los tsim cov duab zoo nkauj zoo nkauj. knits thiab tailoring.

Dahan tau hais tias "Kuv xav nrhiav txoj hauv kev los sib xyaw cov khaub ncaws hnav thiab khaub ncaws ua ke," Dahan hais. “Nws yog ib qho tseem ceeb kom muaj kev zam thiab kev ua haujlwm. Peb tau ua qhov ntawd rau cov ris tsho sab nrauv nrog Mackage, thiab kuv xav nrhiav txoj hauv kev los ua nws dua.

Dahan lub tsho tiv no rau Mackage tau paub tias yog poj niam nrog cov silhouettes uas ua rau lub cev zoo nkauj, ntau yam nrog siv ntawm lub duav. Dahan tau hais tias "Qhov ntawd yog qhov ua rau peb sib nrug thaum pib, qhia txog tus poj niam lub silhouette," Dahan hais. "Kuv rov qab mus rau qhov xav ua kom pom cov poj niam lub cev thiab ua rau cov poj niam xav tias ntxim nyiam, txhawb nqa thiab ntseeg siab, vim tias peb txhua tus muaj cov duab zoo nkauj thiab qee zaum peb tsuas yog xav tau kev txhawb nqa me ntsis ntxiv. Nws yog qhov lom zem heev uas pom cov poj niam hnav nws. "

Kev sau saib ua ntej yog thawj-saib ntawm lub hom phiaj zoo nkauj, uas qhia txog txhua yam ntawm lub cev thiab txhawb nqa tus poj niam daim ntawv tiag tiag. Kev sau tag nrho tab tom pib rau lub caij nplooj ntoos hlav / lub caij ntuj sov 2023.

Dodiee, uas nyob ntawm tus nqi ntawm $ 750 txog $ 1,500, nta sculpted cut-out dresses, ob-thooj pant sets thiab xuas tes ua crochet lub cev suits crafted nyob rau hauv cashmere nyob rau hauv ib tug palette uas muaj xws li nruab nrab xws li dub, dawb thiab ntxhuav, mus rau ib tug mos lavender. , thiab peaks nrog bold florescent ntsuab los yog fuchsia.

Dahan tau hais tias "Cov poj niam yuav tsum zoo siab thaum lawv hnav khaub ncaws thiab qhov ntawd yog qhov kuv xav kom cov khoom xa tuaj," Dahan hais. “Kuv zoo siab heev txog qhov nws ua rau lawv xav li cas. Tam sim no kuv twb paub lawm hais tias cov poj niam, thaum lawv xis nyob, ua ib tug me ntsis shimmy seev cev.

Dahan xav ua kom Dodiee siv tau rau cov poj niam ntawm ntau qhov ntau thiab tsawg. Lub hom mus rau qhov loj me XXL, thiab tus tsim qauv xav mus ntxiv. "Kuv xav kom loj hlob los ntawm XXL," nws hais. “Rau kuv, qhov ntawd tseem ceeb heev. Thaum peb tab tom ua cov fittings, cov poj niam tau tshem lawv cov ris tsho hauv qab thiab hais tias, 'Kuv tuaj yeem hnav nws yam tsis muaj khiab mis', uas ua rau kuv zoo siab heev. Ib zaug ntxiv, nws yog qhov kev xav uas cov poj niam yuav tsum muaj thaum lawv hnav khaub ncaws. "