Ford txiav Mustang Mach-E tus nqi raws li tus nqi tsov rog nrog Tesla 'intensifies'

Ford Motor Co. tau hais rau hnub Monday tias nws yuav "nce ntxiv" ntau lawm ntawm nws cov Mustang Mach-E hauv 2023 vim lub tuam txhab txuas ntxiv nws txoj kev siv zog los txhim kho cov khoom siv hluav taws xob-tsheb thiab txiav rov qab rau cov neeg siv sijhawm tos.

Lub tuam txhab tsheb "cov khoom siv EV tshiab" yog "tuaj hauv online," Ford
F,
-1.62%

tshaj tawm nyob rau hnub Monday sawv ntxov tshaj tawm xov xwm, thiab raws li, lub tuam txhab pom cov hauv kev los txo tus nqi "dhau ntawm pawg thawj coj."

Ford tau sau tseg nyob rau hauv ib lub rooj hais tias tus nqi ntawm Xaiv lub tsheb-log-tsav qauv nrog cov qauv ntau yuav poob los ntawm $ 900 txog $ 45,995 hauv ib qho piv txwv ntawm cov nqi hloov pauv. Tus nqi ntawm GT ncua-ntau tus qauv yog poob los ntawm $ 5,900 txog $ 63,995.

Hauv kev txo nqi, Ford cia siab tias nws cov kev siv zog yuav ua rau lub tsheb "txawm tias nkag tau rau cov neeg siv khoom" thiab "kev sib tw hauv khw." Lub tuam txhab tab tom tsom mus rau qhov chaw Mustang Mach-E "raws li qhov kev xaiv nyuaj rau cov neeg nrhiav hluav taws xob SUV," raws li kev tshaj tawm.

Tesla Inc.
TSLA,
-3.79%

Tshaj tawm ua ntej lub Ib Hlis tias nws tau txiav nqi ntawm ntau tus qauv ntawm nws tus kheej lub tsheb hluav taws xob.

Alexander Shaer, tus kws tshaj lij tsheb thiab kev lag luam nrog Jefferies pab pawg muag khoom, tau sau rau hnub Monday rau cov neeg siv khoom tias "kev txiav nqi loj" los ntawm Ford tuaj raws li kev ua tsov rog nrog Tesla "ntau dua."

Marin Gjaja, tus thawj coj saib xyuas cov neeg siv khoom ntawm Ford's Model e business unit, tau hais hauv qhov kev tshaj tawm tias "Peb yuav tsis tso cai rau lwm tus,"

Shaer ntxiv tias "[e] elasticity ntawm kev thov zoo li ua haujlwm."

Nyeem ntxiv: Tesla koom nrog kev nyuaj siab tom qab EV cov tuam txhab txiav nqi ntawm Model 3 thiab Y tsheb hauv Asmeskas

Ford tau hais tias ob feem peb ntawm cov neeg siv khoom rau lub tsheb yog tuaj rau Ford los ntawm kev sib tw hom. Lub tsheb yog "No. 3 EV qauv hauv Asmeskas hauv 2022, "raws li Ford qhov kev tso tawm.

Shares ntawm Ford yog tawm 2.6% nyob rau hauv premarket trading hnub Monday.

Kuj nyeem: Tesla Tshuag tau poob txaus los pib yuav, Berenberg hais

Tau qhov twg los: https://www.marketwatch.com/story/ford-to-cut-mustang-mach-e-prices-while-significantly-increasing-production-11675086925?siteid=yhoof2&yptr=yahoo