Cov neeg ua haujlwm Ford tsim cov hluav taws xob F-150 Lightning pickup thaum Lub Kaum Ob Hlis 13, 2022 ntawm lub chaw tsim tsheb Ford Rouge Electric Vehicle Center (REVC).
Michael Wayland | CNBC
TXHEEJ TXHEEM - Ford Tsav tau ncua kev tsim khoom thiab xa khoom ntawm nws cov hluav taws xob F-150 xob laim nqa vim muaj teeb meem roj teeb, lub tuam txhab tau hais rau hnub Tuesday.
Ford tus kws tshaj lij Emma Bergg tsis kam tshaj tawm cov ntsiab lus ntawm qhov teeb meem roj teeb, uas tau raug tshuaj xyuas tom qab lub tsheb pom tias muaj teeb meem tshwm sim uas yog ib feem ntawm automaker qhov kev kuaj xyuas ua ntej xa khoom zoo.
Cov nres nres-cov zaub mov xa tuaj thiab nres hauv kev tsim khoom tau muab thaum pib ntawm lub lim tiam dhau los, raws li Bergg. Nws ntxiv mus txuas ntxiv "cov teeb meem kev ua haujlwm" Cov ncauj lus kom ntxaws rau cov tub ua lag luam nyuam qhuav pib lub hlis no los ntawm Ford CEO Jim Farley uas ua rau cov neeg ua lag luam tau txais nyiaj tau los ntawm lub quarter thib plaub.
Shares ntawm Ford tau poob txog 1% nyob rau yav tsaus ntuj hnub Tuesday. Cov Tshuag tau pauv rau qis dua $ 13 ib feem.
Ford tsis tau tsim ib lub sijhawm rau thaum twg thiab cov khoom xa tuaj yuav rov pib dua, raws li Bergg.
Nws tau hais tias "Tsoomfwv tau mob siab ua haujlwm ntawm lub hauv paus kev tshuaj xyuas," nws hais ntxiv, lub tuam txhab yog "ua qhov yog los ntawm peb cov neeg siv khoom" los daws cov teeb meem muaj peev xwm ua ntej rov pib tsim khoom thiab xa khoom.
Ford tsis paub txog qhov xwm txheej lossis teeb meem cuam tshuam nrog lub peev xwm roj teeb teeb meem, Bergg hais. Tsis muaj qhov nres-muag rau cov tsheb uas twb muaj lawm ntawm cov neeg muag khoom ntau, txhais tau tias cov neeg muag khoom tuaj yeem muag cov tsheb uas lawv muaj ntawm tes.
Qhov nres hauv kev tsim khoom thiab kev xa khoom yog thawj zaug tshaj tawm hnub Tuesday los ntawm Motor Authority.
Lub F-150 xob laim tau raug saib xyuas los ntawm cov tub ua lag luam, vim nws yog thawj lub tsheb thauj khoom hluav taws xob hauv khw thiab kev tshaj tawm loj rau Ford.
Automakers ib txwm muaj teeb meem thiab rov qab los cuam tshuam nrog lub tsheb tab sis cov teeb meem nrog cov roj teeb muaj kev txhawj xeeb tshwj xeeb thiab txaus siab, vim tias cov tuam txhab tsim tsheb tau nqis peev ntau lab nyiaj hauv lub tsheb.
Ib qho teeb meem tseem ceeb tshaj plaws tau nrog General Motors' Chevrolet Bolt EVs. Lub Detroit automaker ob xyoos dhau los yuav tsum rov qab tau tag nrho cov tsheb tsim los txog thaum ntawd los daws teeb meem hluav taws los ntawm "tsis tshua muaj kev tsim khoom tsis zoo" ntawm cov chaw ntawm nws lub chaw tsim khoom roj teeb LG Roj Teeb Kev daws teeb meem.
Sib cais los ntawm F-150 xob laim downtime, zus tau tej cov tsoos F-150 pickup tsheb tseem yuav poob rau ib tug ua hauj lwm hnub Wednesday, Ford tau lees paub hnub Tuesday rau CNBC.
Kev hloov pauv ntau lawm, nrog rau ib qho rau lub tuam txhab Transit vans, yuav raug muab tso tseg kom tso cai rau cov neeg ua haujlwm ntawm lub tuam txhab Kansas City Assembly cog tuaj koom. Kev ua koob tsheej Super Bowl rau Kansas City Chiefs, raws li ib tug memo los ntawm cov nroj tsuag tus thawj coj tau lees paub los ntawm Ford.
Hmo ntuj hloov ntawm cov nroj tsuag yuav rov pib dua raws li tau teem tseg, raws li daim ntawv sau cia thiab automaker.
Tau qhov twg los: https://www.cnbc.com/2023/02/14/ford-halts-f-150-lightning-production.html