Ford, GM tab tom tsoo cov neeg muag khoom kom nce nqi - Quartz

Tus nqi nruab nrab ntawm lub tsheb tshiab hauv Teb Chaws Asmeskas yog siab dua li yav dhau los, thiab qee tus neeg tsim tsheb loj tshaj plaws tau pib liam cov neeg muag khoom muag lawv cov tsheb.

Ntawm Ford, piv txwv li, tus nqi nruab nrab ntawm lub tsheb sib pauv tau nce sai dua li cov nyiaj tau los ntawm lub tuam txhab tau txais ntawm kev muag tsheb, raws li lub tuam txhab tshuaj ntsuam JD Power, lub ntsiab lus cov neeg muag khoom tau ntim cov khoom tsim nyog ntawm lub tuam txhab cov txiaj ntsig.

Kwv yees li 10% ntawm cov neeg muag khoom hauv Ford's network tau them ntau dua li tus nqi daim ntawv qhia xyoo tas los, lub tuam txhab CEO James Farley tau hais rau Lub Ob Hlis 3. Farley ceeb toom cov tswv lag luam tias lawv tuaj yeem tau txais cov qauv tsawg dua. General Motors tau tshaj tawm cov lus ceeb toom zoo sib xws rau cov tswv lag luam nce nqi tsheb lub hli tas los. Kev sib raug zoo ntawm automakers thiab cov neeg muag khoom tau hloov pauv thaum GM thiab Ford sib tw rau cov neeg siv khoom hauv kev lag luam nruj heev.

Cov neeg muag khoom markups zuj zus vim muaj teeb meem khoom-thiab-xav tau

Automakers feem ntau pom zoo tus nqi muag khoom thaum lawv muag lawv lub tsheb rau cov neeg muag khoom, tab sis cov tswv lag luam tsis tas yuav tsum ua raws li nws. Xyoo dhau los, automakers tau tawm tsam los tsim cov tsheb txaus kom tau raws li cov neeg siv khoom xav tau vim tias muaj microchip tsis txaus thiab lwm yam kev txwv cov saw hlau. Yog li ntawd, tus nqi ntawm ob qho tib si siv thiab cov tsheb tshiab tau nce mus rau qib siab keeb kwm. Qhov nruab nrab lub tsheb tshiab hauv Asmeskas tau muag ntau dua $ 47,000 thaum Lub Kaum Ob Hlis, raws li Kelley Blue Book, ntau dua $ 6,000 siab dua xyoo dhau los.

Thaum nws yog ib zaug tsis tshua muaj rau cov neeg muag khoom muag tsheb siab dua lawv cov ntawv nplaum, cov qauv ntawd tau pib thim rov qab xyoo tas los. 80.3% ntawm kev muag tsheb hauv Teb Chaws Asmeskas tau mus rau ntau dua li lawv cov nqi muag khoom muag thaum Lub Ib Hlis dhau los, piv rau tsuas yog 0.2% ntawm kev muag tsheb hauv 2019.

Thaum lub tsheb feem ntau cuam tshuam los ntawm tus nqi kos npe niaj hnub no, cov qauv pom cov nqi tseem ceeb tshaj plaws hauv Asmeskas yuav kim dua li qhov nruab nrab lub tsheb pib nrog. Mercedes-Benz xav kom cov neeg muag khoom them $ 168,868 rau nws lub tsheb G-Class khoom kim heev, piv txwv li, tab sis cov neeg muag khoom tam sim no them cov neeg siv khoom $ 176,299 ntawm qhov nruab nrab.

GM, Ford ntsib kev sib tw los ntawm automakers uas muag ncaj qha

Raws li Asmeskas kev lag luam tsheb nrawm nrawm nws txoj kev hloov mus rau lub tsheb hluav taws xob, ob qho tib si GM thiab Ford ntsib kev sib tw los ntawm cov neeg tsim hluav taws xob sib tw xws li Tesla, uas muag ncaj qha rau cov neeg siv khoom ntau dua li mus los ntawm kev muag khoom.

Lub caij no, qhov muaj koob meej ntawm cov tsheb tshiab qhia los ntawm cov neeg tsim tsheb ib txwm muaj kom zoo dua hauv kev sib tw hauv EV kev ua lag luam tau ua rau muaj qee tus neeg muag khoom qhov laj thawj rau tus nqi gouging. Lub hli tas los, Ford tau ceeb toom rau cov tswv lag luam tshwj xeeb tiv thaiv kev nce nqi rau nws lub tsheb fais F-150, tom qab ntawv tshaj tawm tias lawv tau tshaj tawm txog li $ 30,000 saum lawv daim ntawv lo, thiab tsawg kawg yog ib tus tswv lag luam thim rov qab.