Ford tau tshem tawm qhov kev tshaj tawm digital no.
Ford advert tseem
Lub tuam txhab tsheb Ford tau tshem tawm European kev tshaj tawm online tom qab kev tsis txaus siab los ntawm West Midlands Cycling thiab Walking Commissioner Adam Tranter.
Pom zoo tias qhov kev tshaj tawm tuaj yeem "paub tsis raug," Ford hais rau Tranter tias nws tau tshem tawm qhov tshaj tawm "tam sim ntawd" thiab yuav "ua haujlwm ze nrog peb cov npoj yaig kom ntseeg tau tias qhov no raug zam yav tom ntej."
Hais txog lub tuam txhab Focus ST-Line ntawm cov tsheb cov lus tshaj tawm tau hais tias "Koj tsis tsav nws, koj tsom nws."
Tshaj tawm hauv Twitter, Tranter - tus tswv ntawm lub tuam txhab PR - tau hais tias "Ford tej zaum yuav tau teeb tsa qhov qis qis tshiab hauv kev nthuav dav lawv cov tsheb ua riam phom."
Teb rau Tranter, Ford tau hais tias "tsis muaj dab tsi tseem ceeb rau peb tshaj li kev nyab xeeb ntawm txhua tus neeg siv txoj kev."
Lub hli tas los, Ford Europe tus thawj tswj hwm Stuart Rowley tau hais tias lub ntiaj teb yuav yog qhov chaw zoo dua yog tias ntau tus neeg tso tseg kev tsav tsheb mus taug kev lossis caij tsheb kauj vab.
Qhov no yog "tej zaum qhov kawg uas ntau tus neeg xav tau los ntawm lub tuam txhab tsheb," Rowley lees paub, pib lub phiaj xwm "chaw tsheb"..
Nws tau hais tias "Kev tsav tsheb ua lub luag haujlwm tsis yog hais txog kev nyab xeeb lawm," nws hais.
Tau qhov twg los: https://www.forbes.com/sites/carltonreid/2022/06/06/ford-deletes-digital-ad-suggesting-their-cars-are-aimed-not-driven/