Ford CEO Jim Farley qhia tias yog vim li cas 2024 Mustang nyob twj ywm roj

TXHEEJ TXHEEM - Ford Tsav CEO Jim Farley nyob rau hauv nws lub caij Wednesday hmo ntuj, nyob ib puag ncig los ntawm gearheads thiab automaker tus tshiab 2024 Mustang qauv, nrog rau ib tug surprise tshiab high-kev ua tau zoo version. hu ua "Dub Nees."

Tsis muaj kev hais lus ntawm lub tsheb hluav taws xob lossis kev ruaj ntseg thaum lub sijhawm unveiling rau Detroit auto show. Tsuas yog revving engines thiab screeching ntawm lub log tsheb, mus rau lub applause ntawm pua ​​pua ntawm Mustang tswv nyob rau hauv kev tuaj koom.

ntsig txog kev nqis peev xov xwm

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Qhov xwm txheej tau nthuav tawm hauv qhov tsis sib xws rau lwm yam xwm txheej tsis ntev los no rau Farley thiab Ford, uas tau touted electrification thiab ntsuab lub hom phiaj. Qhov ntawd yog vim hais tias txawm tias muaj kev hloov pauv ntawm EV, Mustang tab tom ua nrog cov roj siv hluav taws xob rau lub tsheb thib xya hauv xyoo 2024.

Qhov ntawd tuaj yeem yog qhov xav tsis thoob, muab Ford's npaj yuav nqis peev $50 billion nyob rau hauv lub tsheb hluav taws xob tshiab nyob rau hauv lub xyoo tom ntej, nrog rau cov kev npaj rau Dodge Challenger thiab Chevrolet Camaro - lub Mustang tus loj tshaj rivals - mus rau hluav taws xob.

Yog li vim li cas Ford lo nrog roj cav rau lub tsheb tshiab? Farley tau hais tias, qhov tseem ceeb, vim tias nws tuaj yeem ... thiab vim tias nws ua rau kev lag luam zoo rau yav tom ntej.

Ford Mustang tuaj yeem nyob hauv ib ntu ntawm nws tus kheej hauv xyoo tom ntej, yuam cov neeg uas tseem nqhis dej rau American coupe leeg tsheb tuaj rau lub hom. Qhov ntawd suav nrog cov neeg siv khoom tsis yog Asmeskas, uas sawv cev txog 20% ​​ntawm Mustang qhov muag.

"Tib neeg tau tawm ntawm ntu, zoo li Dodge, yog li peb muaj sijhawm los nthuav tawm qee yam tshiab ntawm Mustang," Farley tau hais hauv qab no. Lub 2024 Mustang debut. "Qhov no yuav ua rau peb muaj txiaj ntsig zoo vim tias ntau tus neeg tseem nyiam lub tsheb zoo li no."

Txawm hais tias Asmeskas cov nqaij leeg lub tsheb tau poob qis los ntawm qhov nws tau ua dhau los, tseem muaj kev thov rau cov tsheb, uas tseem tuaj yeem nyiam cov neeg siv khoom tshiab rau lawv cov npe.

Raws li Ford nqis peev hauv EVs, Farley hais tias lub tuam txhab tsheb yuav txuas ntxiv nqis peev hauv nws cov lag luam ib txwm muaj. Nws yog ib feem ntawm CEO txoj kev npaj tshiab kom loj hlob kev muag khoom thoob plaws nws cov kev lag luam ib txwm muaj, EVs thiab kev lag luam tsheb.

Farley thiab Ford Chair Bill Ford tsis kam hais seb puas yog lub xya tiam Mustang yuav tsum yog lub xeem roj-powered version ntawm lub tsheb.

"Yog tias tib neeg tsis xav tau lawv ntxiv lawm, nws yuav ploj mus, tab sis kuv tus kheej ntseeg tias tib neeg yuav xav tau lub tsheb no rau qee lub sijhawm," Ford hais ntxiv, "hnub ntawd yuav los kua muag hauv kuv lub qhov muag."

Farley tau hais tias qhov laj thawj tseem ceeb ntawm Ford txuas ntxiv nrog cov roj-powered Mustangs yog, ironically, kev vam meej ntawm lub tsheb. Mustang Mach-E, tag nrho cov hluav taws xob crossover uas thawj zaug tau muag thaum xyoo 2020 thiab tau muag tawm cov roj hluav taws xob hauv qee lub hlis.

Lub Mach-E, uas sib koom me ntsis rau tsis muaj dab tsi nrog cov roj-powered Mustang lwm yam tsis yog lub npe, tau ua rau Ford los ua lub npe thib ob ntawm EVs muag zoo tshaj plaws hauv lub tebchaws.

Qhov kev vam meej EV tau muab rau cov neeg tsim khoom lag luam hloov pauv ntau dua los nqa mus tom ntej nrog cov qauv siv roj av, piv nrog cov neeg tsim hluav taws xob sib tw uas yuav tsum tau caum lub tsheb muag hluav taws xob thiab kev tswj hwm emission credit tau txais txiaj ntsig rau lawv.

Carmakers yuav tsum tau muaj qee yam ntawm cov qhab nia tswj txhua xyoo. Yog tias lub tuam txhab ua tsis tau raws li lub hom phiaj, nws tuaj yeem yuav cov qhab nia los ntawm lwm lub tuam txhab, xws li Tesla, uas muaj cov qhab nia ntau dhau.

"Lub Mustang Mach-E, nyob rau hauv ib txoj kev, tsim, tso cai rau lub tsheb no tshwm sim," Farley hais. "Cov neeg sib tw tab tom yuav cov qhab nia rau emissions, thiab lawv tsis tuaj yeem tawm nrog lub tsheb zoo li no."

Dodge tau hais tias cov kev cai emissions no yog ib qho ntawm cov laj thawj uas nws tau xaus kev tsim khoom ntawm nws cov roj hluav taws xob Charger thiab Challenger thaum kawg ntawm xyoo tom ntej. Chevrolet cia siab tias yuav xaus kev tsim cov roj hluav taws xob Chevy Camaro hauv xyoo tom ntej uas yog ib feem ntawm General Motors' npaj tshwj xeeb muab EVs los ntawm 2035.

Tus cev lus rau Dodge, kev faib tawm ntawm Hnub qub, tau hais hauv kev tshaj tawm cov tsheb fais fab, lub tuam txhab yog "kev ua koob tsheej txog qhov kawg ntawm lub sijhawm - thiab pib lub neej tshiab uas muaj hluav taws xob zoo."

Tus cev lus rau Chevrolet tau hais tias lub tuam txhab tsis tawm tswv yim txog kev tsim khoom yav tom ntej, tab sis hais ntxiv, "Camaro tseem ua lub luag haujlwm tseem ceeb hauv Chevrolet txoj kev ua tau zoo ntawm lub tsheb thiab tseem yog lub tsheb uas peb cov neeg siv khoom nyiam."

Ford tus loj tshaj crosstown rival, GM, uas yog nyob rau hauv tus txheej txheem ntawm hnub poob nws cov khoom siv roj, yog aiming kom zoo sib tw nrog Tesla, tus thawj coj muag EV.

Farley, lub sijhawm no, hais tias nws xav kom loj hlob nws cov kev lag luam ib txwm siv los ntawm "cov khoom lag luam pom zoo" uas ua rau muaj kev sib cav thiab mloog zoo li 2024 Mustang, suav nrog "Dark Nees" tshiab.

"Kuv muaj ib lub tsho ntawm lub khw muag khoom uas hais tias 'Ford vs. Txhua tus.' Qhov ntawd yog peb tus cwj pwm zoo, "Farley hais. “Peb xav ua tus nees tsaus ntuj. Peb yog ib tug nees tsaus nti tawm tsam Tesla hauv kev lag luam EV. Peb xav nqa qhov kev ua si tshiab. "