Foot Locker raug mob ib leeg-ob Punch raws li nws txiav kev sib raug zoo nrog Yeezy thiab Nike rub rov qab

Foot Locker twb tau txiav txim siab nrog qhov tseeb nyuaj uas Nike tau siv lub sijhawm so ntawm nws txoj kev sib raug zoo thiab xav muag cov khau tsawg dua hauv nws lub khw. Tom qab ntawd tuaj lub sting ntawm poob Yeezys.

Lub khw-raws li khau khiab tau hais rau hnub Tuesday tias nws yuav rub cov kab nrov ntawm Yeezy nkawm khau los ntawm cov khw muag khoom thiab nws lub vev xaib dhau ntawm cov lus hais tawm tsam kev cai dab qhuas los ntawm hip-hop mogul Ye, yav tas los hu ua Kanye West. Adidas txiav kev sib raug zoo ua ntej hnub, hais tias nws yuav tsum nres tam sim ntawd. Qhov ntawd tau xa ib-ob punch rau Foot Locker, twb tau tawm tsam los hloov cov nyiaj tau los nws muaj poob los ntawm Nike.

Sam Poser, tus kws tshuaj ntsuam khau thiab khaub ncaws ntawm Williams Trading tau hais tias "tsawg kawg nyob rau lub sijhawm nyob ze, qhov no yog hom khib nyiab uas ua rau cov ntxhuav rov qab los raws li kuv txhawj xeeb," "Tus CEO tshiab twb muaj ntau qhov kev sib tw thiab nag hmo lawv tau mob hnyav heev."

Yees kev ntxub ntxaug tsis tau tsuas yog chim siab rau cov rapper thiab fashion designers muaj kev sib raug zoo nrog, xws li Adidas thiab Gap, lawv tau roiled kev lag luam khau ntaub. Foot Locker, uas tapped Ulta Beauty qub tub rog Mary Dillon raws li nws tus thawj coj tshiab nyob rau lub Yim Hli, tau tso siab rau Yeezy kom xa tau yooj yim, tag nrho cov nqi muag khoom. Kev tshaj tawm tau tshaj tawm ua ntej lub sijhawm thiab cov khoom muag muag tawm hauv cov xuab moos, yog tias tsis yog feeb.

Poser tau hais tias "Yeezy yog hom khau uas nyob ze rau qhov tsis muaj kev pheej hmoo, kev muag khoom sai sai uas koj tuaj yeem muaj," Poser tau hais.

Tam sim no ploj mus lawm. Thaum Foot Locker tsis nthuav tawm cov lej, cov kws tshuaj ntsuam hais tias qhov nyiaj txiag los ntawm kev poob Yeezy yuav ua tau tsawg kawg nkaus, kwv yees tias nws yuav suav rau qee qhov ntawm 1% thiab 4% ntawm Foot Locker qhov muag.

Qhov ntawd daj ntseg piv rau nws qhov kev cia siab rau Nike, uas suav txog ntau npaum li 75% ntawm kev muag khoom hauv xyoo 2020. Nike tau hloov pauv qhov ntim tawm ntawm cov khw muag khoom xws li Foot Locker, es tsis txhob xaiv muag ntau dua ntawm nws cov khoom ncaj qha rau cov neeg siv khoom online thiab ntawm nws cov khw muag khoom Nike. Hauv lub quarter thib plaub ntawm lub xyoo no, feem pua ​​​​ntawm kev muag khoom uas Foot Locker tsim los ntawm Nike yuav poob mus txog ib nrab.

Foot Locker tau sim ua kom sib txawv, muab ntau qhov chaw txee rau cov hom xws li New Balance. Nws pib muag Hoka nkawm khau rau lub caij ntuj sov no. Crocs tau "raug tawg," raws li cov lus hais los ntawm CEO Dick Johnson thaum lub Yim Hli hu mus tshaj tawm cov nyiaj tau los.

Warren Cheng, tus kws tshuaj ntsuam ntawm Evercore ISI tau hais tias "Lawv tau nkag mus rau lawv cov neeg koom tes zoo tshaj plaws uas tsis muaj npe Nike. "Poob Yeezy, uas yog ib qho ntawm qhov kawg lub taub hau loj heev, hype banners, ib yam ntawm tsuas yog ua kom qhov kev hloov pauv no uas lawv tab tom ua."

Foot Locker tam sim no yuav muab ob npaug rau lwm cov khoom lag luam Adidas, suav nrog cov kab ncaws pob thiab nws cov khau ntaub "thawj". Nyuam qhuav pib lub xyoo no, ob lub tuam txhab tau hais tias lawv tau tsom mus rau $ 2 nphom hauv kev muag khoom txhua xyoo los ntawm 2025, nce ntawm $ 700 lab xyoo tas los.

"Koj tau txais kev nkag siab tias lawv tab tom txhim kho nrog lwm lub npe, tab sis lawv tsuas yog xav tau ntau ntawm cov khoom ntawd. Tias cov npe uas lawv tau hloov pauv Nike tsis txaus, "said Telsey tus kws tshuaj ntsuam Cristina Fernandez. "Nws tsuas yog yuav siv qee lub sijhawm."