Cov khoom noj ceev ceev tau rov qab los rau hauv tag nrho tom qab ze li ob xyoos hauv av, tab sis lawv zoo li txawv me ntsis.
Thawj thawj zaug hauv ntau tshaj ob xyoo lawm, Little Caesars tau tsa tus nqi ntawm nws $ 5 Kub-N-Ready pizza. Popeyes 'Big Box Deal tau rov qab los tom qab plaub xyoos tam sim no, tsuas yog lub sijhawm no nws yog ib qho nyiaj ntxiv rau cov nqi noj mov yog tias koj xaj ntawm lub tsev noj mov. Thiab Domino's Pizza tsuas yog muab nws $ 7.99 deal rau cov neeg siv khoom digital.
Tau ntsib nrog nce nqi khoom noj thiab kev ua haujlwm, cov tsev noj mov chains yog tweaking lawv cov zaub mov muaj nqis, sim ua kom muaj kev sib npaug ntawm kev tsav tsheb loj hlob hauv lub hlis qeeb thiab tswj cov nyiaj tau los.
“Nov yog lub sijhawm tshaj tawm ntau xyoo. Lub Ib Hlis thiab Lub Ob Hlis yog ib txwm ua thaum koj pom ntau qhov kev tshaj tawm thiab luv nqi, "BTIG tus kws tshuaj ntsuam Peter Saleh tau hais. "Kuv xav tias cov khw noj mov tab tom sim rov qab qee qhov kev poob tsheb uas tsis tau rov qab los vim muaj kev sib kis, thiab ntau tus yuav xav tau qee qhov luv nqi kom tau cov neeg siv khoom rov qab los ntawm lub qhov rooj."
Kev rov qab los ntawm kev tshaj tawm txhais tau tias kev lag luam hauv tsev noj mov tau txais kev sib tw ntau dua, raws li Saleh. Tab sis tam sim no chains tseem tab tom nce nqi ntawm lawv cov zaub mov muaj nqis lossis tsom mus rau kev txhawb nqa cov khoom noj uas muaj kev nce nqi qis.
"Yuav luag tsis muaj leej twg hauv TV sim tshaj tawm cov tis qaib," Saleh hais.
Thaum Lub Xya Hli mus txog Lub Cuaj Hli, 17% ntau tus tswv tsev noj mov tau muab cov zaub mov muaj txiaj ntsig ntawm lawv cov zaub mov, piv nrog tib lub sijhawm ib xyoos dhau los, raws li cov ntaub ntawv Technomic Ignite.
Tus nqi noj tshais tus nqi noj mov nce 19.6%, thiab cov khoom noj txom ncauj pom lawv cov nqi nce 11.5%. Txawm li cas los xij, tag nrho tus nqi nruab nrab ntawm cov nqi noj mov poob los ntawm 1.3% piv nrog lub xyoo dhau los, tus kws tshawb fawb tau hais.
David Henkes, tus thawj coj ntawm Technomic, tau hais tias qhov kev poob qis ntawm cov nqi noj mov, raws li qhia hauv cov ntaub ntawv, tuaj yeem tshwm sim los ntawm cov khw noj mov hloov lawv qhov kev tsom mus rau cov sijhawm txwv tsis pub muaj ntau dua. Nws hais ntxiv tias lwm qhov laj thawj tuaj yeem yog cov khoom noj ceev ceev uas siv cov khoom xyaw qis lossis txo qhov ntau thiab tsawg los ua kom cov pluas noj pheej yig dua, txawm tias nws txawv dua li cov khoom noj qub qub.
Domino's yog ib qho ntawm cov khoom noj ceev ceev hloov pauv rau nws lub teb chaws kev tshaj tawm xyoo no. CEO Ritch Allison hais rau cov tub ua lag luam ntawm lub rooj sib tham virtual ICR ua ntej lub hli tias qhov kev txiav txim siab tau txhawb nqa los ntawm cov nqi khoom noj ntau dua.
Thawj qhov kev tshaj tawm kev tshaj tawm kom tau txais kev hloov pauv yog nws qhov $ 7.99 lub lis piam nqa nqa. Ntxiv rau qhov tsuas yog muaj rau cov neeg siv khoom digital, cov tis qaib thiab cov tis tsis muaj pob txha yuav raug txo qis los ntawm 10 daim mus rau yim xwb.
Allison tau hais rau cov neeg tuaj koom lub rooj sib tham hais tias "Txoj kev muab rau online muaj ntau yam txiaj ntsig," "Ib qho yog daim pib siab dua, ob yog tus nqi qis dua los ua haujlwm vim tias peb tsis tas yuav teb cov xov tooj thiab thib peb yog tias peb tau txais cov ntaub ntawv tseem ceeb."
Lub pizza saw xaiv tsis hloov tus nqi ntawm qhov kev pom zoo vim tias cov neeg siv khoom paub txog tus nqi $ 7.99.
Popeyes siv lub tswv yim zoo sib xws. Nws qhov Big Box deal tsuas yog $ 5 - nws tus nqi dhau los - thaum cov neeg siv khoom xaj nws tuaj tos los ntawm cov saw qaib kib lub app lossis lub vev xaib. Tab sis yog tias lawv xaj ntawm lub tsev noj mov lossis hauv txoj kev tsav tsheb, lawv yuav tau them nyiaj ntxiv. Tsev noj mov Brands International saw tau hais hauv nqe lus rau CNBC tias nws tsim lub xyoo no kev txhawb nqa los pab txhawb kev loj hlob digital.
Cov chains loj tsis yog tib qho uas tweaking lawv cov ntawv tshaj tawm. Leanna Olbinsky, tus thawj coj ntawm lub tsev noj mov ua tiav rau lub tuam txhab muag khoom Table Needs, tau hais tias nws tau pom cov tsev noj mov ywj pheej coj txoj hauv kev tshiab rau cov zaub mov muaj txiaj ntsig thiab tsom mus rau kev siv cov khoom xyaw uas twb muaj lawm hauv lawv lub tub yees thiab txee.
"Piv txwv li, yog tias koj muaj ib lub burger nrov tiag tiag uas siv nqaij npuas kib, tam sim no peb yuav ua kom muaj kev noj qab haus huv raws li qhov kev xaiv zoo siab, siv tag nrho cov khoom xyaw uas peb twb muaj lawm," nws hais.
Tseem, qee lub tsev noj mov chains tab tom npaj rau kev tshaj tawm tsawg dua tag nrho. Darden Tsev noj mov 'Olive Garden zoo li yuav tsis rov qab los ntawm Kev Ua Tsis Taus Ntsig Pasta Bowl, tus thawj coj tuaj Rick Cardenas tau hais ntawm lub tuam txhab cov nyiaj tau los rau lub Kaum Ob Hlis. El Pollo Loco ib ntus CEO thiab CFO Laurance Roberts tau hais thaum Lub Kaum Ib Hlis tias cov saw hlau yuav saib txog kev txiav cov luv nqi es tsis yog nce nqi thoob plaws nws cov ntawv qhia. Thiab Carrols Tsev noj mov Group, qhov loj tshaj plaws US Burger King franchisee, tau hais ntawm lub rooj sib tham virtual ICR tias cov nqi txo qis yuav txuas ntxiv mus rau thawj peb lub hlis twg.
Tau qhov twg los: https://www.cnbc.com/2022/01/24/fast-food-value-meals-return-to-menus-but-the-deals-arent-as-cheap.html