Fast Causal Chicken Chain nthuav dav

Max Sheets, tus tsim thiab CEO ntawm Fast-Casual Chick N Max, uas tau pib hauv Wichita, Ks. Nyob rau lub Ib Hlis 2018, paub txij thaum pib tias nws tau ntsib ib qho kev sib tw ntawm cov nqaij qaib crispy, tab sis yog undeterred. Cov ntawv hais tias "Kev noj nqaij qaib tshaj tag nrho lwm ntu thiab txuas ntxiv mus." Ntxiv mus, nws tau tsim ib lub niche haus nqaij qaib uas nws xav tias nws txawv ntawm nws ntau tus neeg sib tw.

Tam sim no nws muaj peb qhov chaw Chick N Max hauv Wichita, nrog ob qho kev tsim kho, thiab ob qho ntxiv hauv cov txheej txheem tso cai. Peb qhov qhib yog cov tuam txhab muaj, thiab cov tshiab hauv kev txhim kho yuav tag nrho yog franchised, hauv Texas, South Dakota thiab Oklahoma.

Cov ntawv, uas muaj ze li 30 xyoo kev tswj hwm ntawm Smashburger, Ted's Montana Grill thiab Freddy's Frozen Custard, kuj muaj kev lom zem zoo. Nws hu ua Chick N Max los qhia tias nws muaj ntau tshaj li nqaij qaib qhaub cij thiab nrog lub ntsej muag ntawm nws lub qhov muag uas nws tau pib los ntawm ib tug txiv leej tub hu ua Max.

"Nws yog lub sij hawm," nws hais tias, "yog tias kuv puas xav tsim ib lub npe qub qub uas yuav nyob ntawm no ntev, los tsim ib lub niche los cais kuv lub tsev noj mov tshiab. Peb tsim lub platform noj qab haus huv uas lwm tus tsis muaj. "

Nws tau sim nrog tus neeg haus luam yeeb loj hauv nws lub tiaj nraum qaum tsev hauv Wichita, siv ntau yam BBQ flavors nrog rau hickory thiab mesquite thiab tswm ntawm almond ntoo vim nws cov tsw tshwj xeeb.

Nws cov zaub mov tseem ceeb pab almond ntoo-haus nqaij qaib hauv quarters, ib nrab-noog thiab rub qaib, "tab sis nws tsis yog kib. Li no "nws txawv lub hom phiaj los ntawm kev pom kev noj qab haus huv," nws hais ntxiv, piv rau Wingstop, Raising Cain's, Popeyes, Chick-Fil-A thiab KFC.

Nws cov zaub mov kuj tuaj nrog xaiv kaum tangy sauces uas suav nrog ranch, zib mu mustard, BBQ, thiab jalapeno txiv qaub. Thiab nws muaj cov zaub xam lav noj qab haus huv ua ke nrog nws cov nqaij qaib rub thiab haus luam yeeb.

Tsis tau Sheets lees paub tias nws muag nqaij qaib maple bacon qhaub cij, txawm tias nqaij npuas kib muaj nitrates thiab tsis noj qab nyob zoo. "Peb muag cov khoom noj uas tib neeg nyiam xaj, thiab tib neeg nyiam qhov tsw ntawm nqaij npuas kib," nws hais.

Qhib hauv Wichita raug nqi $350,000, uas Sheets tau nqis peev nrog cov nyiaj ntiag tug. Tau qhib peb Chick N Max uas vam meej, nws tau ua pov thawj lub tswv yim los ntawm kev siv nws tus kheej peev.

Franchising yuav tso cai rau nws "nthuav thiab muab peb lub teb chaws hneev taw sai dua. Tsuav kuv ua haujlwm nrog cov neeg ua haujlwm raug cai, uas suav nrog peb cov kab lis kev cai, uas yog tib neeg-thawj kab lis kev cai, peb yuav zoo, "nws piav qhia.

Cov neeg ua haujlwm ntawm Chick N Max txiav txim siab nws txoj kev vam meej vim tias lawv "sib ntsib thiab tos txais peb cov qhua, coj peb cov xaj, ua kom lawv raug, ua thiab sib sau cov zaub mov, ntxuav tais diav thiab tswj kev ua haujlwm," nws hais.

Puas yog nws tsis tso tseg kev tswj hwm kev ua haujlwm thaum franchising? Cov ntawv hais tias, "Tsis yog, vim peb muaj phau ntawv qhia kev ua haujlwm nruj heev, kev cob qhia rau txhua tus neeg uas yuav khiav nws, thiab peb muaj cov neeg soj ntsuam lawv lub tsev noj mov."

Thaum muaj kev sib kis kis thoob plaws lub Peb Hlis 2020, kev muag khoom tau nce mus rau qhov chaw uas nws tau tsim txog 60% ntawm kev muag khoom thiab tseem nyob ntawm kwv yees li 40% ntawm tag nrho cov nyiaj tau los, Cov Ntawv hais tias. Nws hais tias "Peb saib peb lub sijhawm tsav tsheb zoo li tus hawk, thiab tsom mus rau kev ua kom zoo dua," nws hais.

Tab sis Sheets muaj nws qhov muag ntawm kev nthuav dav sai. Nws cia siab tias tsib mus rau xya lub khw muag khoom lag luam tshiab qhib rau xyoo 2023. Nyob rau hauv cov raj xa dej, nws xav txog ntau dua 60 qhov kev lag luam tshiab yav tom ntej thiab tab tom tsim ib lub chaw muag khoom tshwj xeeb los pab ua kom muaj kev loj hlob.

Cov neeg siv cov lus pom ntawm Yelp tau lees paub tias nws cov neeg siv khoom paub txog kev sib tw qaib hnyav. Tom, piv txwv li, sau "Lwm qhov chaw qaib, koj hais. Yog lawm, tab sis tus kicker yog Chick N Max tau nthuav dav cov kev xaiv thiab muaj sab zoo. Kuv yuav rov qab mus rau lwm zaus kuv nyob hauv Wichita. "

Tab sis lwm tus neeg siv npe hu ua Xyooj tsis txaus siab. Nws feem ntau noj mov ntawm KFC, xaj ib nrab nqaij qaib combo ntawm Chick N Max thiab pom cov nqaij qaib "muaj kua thiab haus luam yeeb tab sis daim tawv nqaij tsis zoo thiab yog nqaij qaib." Nws nyiam cov dos rings thiab kib ntawm sab. Nws niam tais nyiam mac thiab cheese thiab hush menyuam dev.

Cov ntawv hais tias nws cov thawj coj nyeem cov kev tshuaj xyuas cov neeg siv khoom no, teb hauv 24 teev, sim teb rau "kev tshuaj xyuas tsis zoo thiab ua kom raug."

Nws tau paub zoo txog kev nthuav dav hauv tsev noj mov. Thaum nws koom nrog Lone Star Steakhouse lawv muaj 40 qhov chaw, uas nthuav mus rau 300 thaum nws tawm mus.

Nws tau piav qhia txog cov yuam sij rau nws txoj kev vam meej yav tom ntej xws li "cov tib neeg, hloov kho lub tswv yim thiab ua kom nws zoo dua, thiab tsim peev nyiaj los ntawm kev ncaj ncees ntiag tug, peev peev lossis IPO."