Fashionphile Bags Ze li $ 500 lab nyob rau hauv cov nyiaj tau los raws li cov nyiaj tau los tom qab kis thoob qhov txhia chaw Ntxiv Roj Lub Khw Muag Khoom Khoom kim heev

ATom qab kawm tiav tsev kawm ntawv txoj cai lij choj hauv xyoo 1999, Sarah Davis pib lub khw muag khoom eBay hu ua Fashionphile thiab pom tias nws cov khoom kim heev tau muag nyob ze-thiab ntau qhov saum toj no-cov nqi muag khoom.

Yog li tom qab xyoo ntawd, nws tau pib Fashionphile raws li ib tug standalone ecommerce site tsom rau cov consignment ntawm cov khoom kim heev daim ntawv lo. Los ntawm Louis Vuitton's Neverfull Tote mus rau Chanel's Classic Ob Chav Flap, nws tau tsim cov khoom muag ntawm cov hnab ntim khoom uas nyiam tshaj plaws ntawm tus qauv kev yuav khoom ncaj qha thiab cov txheej txheem kev lees paub. 

Davis hais tias lub tuam txhab tau txais txiaj ntsig txhua xyoo txij li ntawd los, tab sis nws tsis yog ib txwm nyiam heev. Tias yog vim li cas, Davis piav qhia, thawj xyoo caum los yog li ntawd, yuav los ntawm Fashionphile thiab lwm qhov chaw xa khoom tau pom tias yog qhov kawg zam faux pas. "Yog hais tias ib tug neeg yuav ib lub hnab Chanel ntawm peb thiab ib tug neeg qhuas lawv rau nws, lawv tsuas yog hais tias 'Ua Tsaug' thiab yeej tsis hais tias nws yog los ntawm Fashionphile," Davis hais. 

Thaum kawg lub khw hauv ntiaj teb tau ntes nrog lub tswv yim ntawm kev yuav khoom ua ntej cov khoom kim heev, seb puas yuav txuag tau qee cov nyiaj lossis pab cawm lub ntiaj teb los ntawm kev tsis yuav khoom tshiab. Davis hais tias "Vim tias cov neeg siv khoom xav paub ntxiv txog kev ruaj khov thiab kev lag luam ncig, kev yuav los ntawm kev muag khoom tau dhau los ua txoj cai bragging," Davis hais.

Tam sim no Fashionphile muaj nws tus kheej vim li cas los khav. Xyoo tas los, lub tuam txhab rub tawm ntawm $ 450 lab thiab $ 500 lab hauv cov nyiaj tau los, raws li kev kwv yees. Davis tsis kam tawm tswv yim txog kev nqis peev.

Txawm hais tias thawj xyoo ntawm kev kaw haujlwm nyuaj rau nws txoj kev lag luam, Davis hais tias xyoo 2021 cov nyiaj tau los tau nce 107% ntawm xyoo dhau los. Nws hais tias "Kev kis thoob qhov txhia chaw yog kev txhaj tshuaj ntawm caj npab rau kev muag khoom thiab kev lag luam e-lag luam feem ntau," nws hais. "Qhov tseeb tias tib neeg zaum ncig tsis siv nyiaj mus ncig lossis concerts, lawv muaj nyiaj." 

Tam sim no muaj cov tub rog loj dua los txhawb kev lag luam khoom kim heev, uas Bain kwv yees yog $ 33 nphom hauv xyoo 2021. Kev nce nqi tau nce siab rau cov khw muag khoom, tshwj xeeb tshaj yog tom qab Louis Vuitton - cov khoom kim tshaj plaws hauv ntiaj teb- tshaj tawm tias nws yog nce nqi thoob ntiaj teb. Chanel, lub sijhawm no, nce nqi peb zaug hauv ob xyoos dhau los. Thiab cov kws tshuaj ntsuam hais tias nws tsuas yog ib qho teeb meem ntawm lub sijhawm ua ntej tus nqi nce siab tshaj tawm ntawm Gucci, Hermès thiab lwm lub npe nrov tshaj plaws. 


Hnab-ONOMICS

Qhov nce thiab nce ntawm cov khoom kim heev handbag tus nqi.


"Louis Vuitton thiab Chanel tau nce nqi ntawm tib cov qauv txij li xyoo 1980s. Qhov no tau tshwm sim txhua xyoo rau ntau xyoo lawm, ”Davis hais. Tab sis nws sau tseg tias feem pua ​​​​thiab zaus ntawm kev mus ncig tau nce ntxiv hauv xyoo tas los no. Nws hais ntxiv tias kev kub ntxhov nyiaj txiag yuav ua rau muaj txiaj ntsig zoo rau kev muag khoom kim heev.

"Tib neeg tab tom yuav khoom hauv khw muag khoom ua ntej nrog kev muag khoom hauv siab. Nws yog tus cwj pwm txawv kiag li thiab ib yam dab tsi uas peb ntseeg tias ua rau muaj kev noj qab haus huv ntxiv rau cov khoom kim heev ua ntej. "

Txhawm rau cuam tshuam nrog kev hloov pauv hauv lub ntiaj teb cov khw muag khoom, Fashionphile tso siab rau tus nqi tsim khoom siv uas siv 20-xyoo cov ntaub ntawv keeb kwm, uas muaj feem cuam tshuam rau kev nce nqi thiab qhov nrawm ntawm kev muag khoom rau ib hom khoom tshwj xeeb thiab lossis cov khoom.

Tab sis hauv kev lag luam khoom kim heev, cov ntaub ntawv tshawb fawb thaum kawg siv lub rooj zaum rov qab rau txhua yam hauv style.

Davis hais tias "Peb yuav tsum ceev faj thiab xav txog seb peb siv cov ntaub ntawv li cas," Davis hais. "Peb tsis paub cov qauv twg yuav nce tus nqi mus rau tib qib yog li peb muaj ib pab neeg saib xyuas txhua tus qauv thiab qeb. Qee cov qauv uas tsis nyiam ob peb xyoos dhau los yuav muaj qhov rov tshwm sim dua. "

Inflationary thiab eco-friendly kev txhawj xeeb kuj tuaj yeem ua rau cov chaw xa khoom xws li Fashionphile, Rebag thiab The RealReal ntau tus phooj ywg dua li tus yeeb ncuab rau lub tsev zam khoom kim heev.

Davis hais tias "Kev muag khoom rov qab ua kom pom tseeb tus nqi nce hauv thawj lub lag luam uas cov khoom siv tsawg thiab kev xav tau siab," Davis hais. "Koj tuaj yeem tau txais Chanel Flap tshiab pheej yig dua los ntawm Chanel, tib yam nrog Birkins thiab Kelly. Qhov tseeb yog cov neeg muag khoom kub no yog cov qauv xim thiab cov duab. "

Cov khoom lag luam woes tseem muaj zog xa khoom. Davis hais tias "Rau peb ua tus muag khoom peb cov khoom yog koj lub txee dai khaub ncaws," Davis hais. Lub tuam txhab yog "scrambling" rau ntau qhov chaw nthuav dav rau kev ua haujlwm thiab kev lees paub. Fashionphile yuav qhib 60,000 square-foot faib chaw nyob rau lub hlis tom ntej hauv New York City, ntxiv rau nws qhov chaw 100,000 square feet hauv New Jersey thiab 30,000 square-foot ua haujlwm hauv Carlsbad, California. Davis hais tias tus kabmob kis thoob qhov txhia chaw tau ua pov thawj tus nqi ntawm qhov chaw lub cev ntxiv, txawm tias muaj kev lag luam e-lag luam. “Peb cov rhawv tau raug ntxuav. Cov neeg tau yuav los ntawm peb sai dua li peb tuaj yeem tau txais cov khoom tshiab los ntawm lub qhov rooj… Tab sis muaj kev txwv rau pes tsawg tus neeg peb tuaj yeem nkag tau los ntawm lub tsev thiab peb tsis tuaj yeem ua raws li qhov qab los noj mov. " 

Davis hais ntxiv, "Ib feem ntawm qhov ntawd yog kev kho mob muag khoom, tsis muaj kev poob qis, txawm tias stilettos."

Tau qhov twg los: https://www.forbes.com/sites/tanyaklich/2022/03/02/fashionphile-bags-nearly-500-million-in-revenue-as-post-pandemic-inflation-further-fuels-the- khoom kim heev-resale-market/