Farfetch los nqis peev txog $ 200 lab hauv Neiman Marcus Group Raws li Legacy Retailer Replatforms Bergdorf Goodman Unit

Neiman Marcus Group CEO Geoffroy van Raemdonck thiab Farfetch CEO thiab tus tsim José Neves rau hnub Tuesday tau tshaj tawm tias Farfetch yuav nqis peev txog $ 200 lab hauv kev koom tes nrog Neiman Marcus Group, vim nws hloov kho nws cov lag luam Bergdorf Goodman thiab nthuav dav thoob ntiaj teb.

Bergdorf Goodman ib txwm yog ib lub khw tshwj xeeb nrog cov txiv neej thiab poj niam cov khw muag khoom hla txoj kev ntawm ib leeg ntawm New York's Fifth Avenue, ntawm East 57th Street thiab East 58th Streets. Neiman Marcus Group, uas muaj Bergdorf's txij li xyoo 1987, tau sim ntau xyoo los nrhiav txoj hauv kev los nthuav kev lag luam, tsis muaj kev txi nws qhov tshwj xeeb, thiab tau ntev tsis kam qhib lub khw tshiab rau daim ntawv teev npe.

Neiman Marcus Group nyob rau lub Tsib Hlis 2020 tau foob rau Tshooj 11 kev tiv thaiv kev lag luam vim muaj kev cuam tshuam los ntawm Covid-19 kev sib kis, thiab buckling nyob rau hauv qhov hnyav ntawm staggering $ 5 nphom hauv nuj nqis. Bergdorf Goodman tau pib ua haujlwm ntawm ntau tus neeg tsim qauv, suav nrog Michael Kors, uas tau ncaws tawm nws thawj qhov kev sau npe ntawm lub khw hauv xyoo 1981.

"Farfetch ntseeg hauv kev tsim tus nqi," van Raemdonck tau hais hauv kev xam phaj, hais txog cov khoom kim heev e-lag luam platform, uas tau mus rau pej xeem hauv 2018 tom qab sau npe ntawm New York Tshuag Txauv. "Peb muaj ntau lub peev xwm muaj peev xwm mus ntxiv rau qhov kev tawm tsam. Farfetch yuav mus rau hauv kev tsim kho technology thiab mus thoob ntiaj teb. Cov nyiaj ntawd muaj los txhawb kev nthuav dav. "

Darcy Penick, tus thawj tswj hwm ntawm Bergdorf Goodman tau hais tias "Ib qho ntawm cov laj thawj uas peb zoo siab yog peb tsim qhov no [Bergdorf Goodman] nrog lub ntiaj teb ncav cuag hauv siab, es tsis yog qhov kev xav tom qab," said Darcy Penick, tus thawj tswj hwm ntawm Bergdorf Goodman. "Peb yuav rov ua dua Bergdorf Goodman lub vev xaib thiab mobile app siv Farfetch Platform Solutions txhawm rau nthuav nws lub peev xwm thiab kev pabcuam thoob ntiaj teb."

Farfetch tau hais rau hnub Tuesday nws yuav ua rau haiv neeg tsawg ntawm kev nqis peev ntau txog $ 200 lab hauv Neiman Marcus Group, koom nrog cov tub ua lag luam uas twb muaj lawm suav nrog PIMCO, Davidson Kempner Capital Management, thiab Sixth Street. Neiman Marcus Group yuav siv cov nyiaj tau los ntxiv rau kev loj hlob thiab kev tsim kho tshiab los ntawm kev nqis peev hauv kev siv thev naus laus zis thiab kev muaj peev xwm digital.

Kev nqis peev yuav tso cai rau Neiman Marcus Group ua kev lag luam xaiv rau Bergdorf Goodman, nrog rau kev txhais lus, chaw hu xov tooj hauv zos thiab kev them nyiaj hauv zos, uas yuav ua rau nws nkag siab tob rau hauv kev nkag siab nws cov neeg siv khoom. "Xav txog nws yog lub hauv paus ntawm koj lub tsev," Penick hais. "Qhov kev paub dhau los yuav pom tsis tau rau cov neeg siv khoom. Nov yog lub hauv paus peb tab tom xaiv los tsim.

"Lub replatforming ntawm Bergdorf Goodman muaj peev xwm loj tshaj plaws," Penick ntxiv, piav qhia tias Neiman Marcus Group yuav mus tom qab cov txiv hmab txiv ntoo qis no yog thawj thawj zaug nrog Farfetch.

Neiman Marcus tsis yog tshiab rau cov khw muag khoom thoob ntiaj teb. Cov pab pawg hauv 2014 tau yuav Munich-raws li omnichannel khoom kim heev khw muag khoom Mytheresa. Thaum Mytheresa mus rau pej xeem hauv 2014, nws muaj tsawg dua $ 100 lab hauv cov nyiaj tau los. Tam sim no nws tab tom taug kev los nkag rau hauv $ 700 lab hauv 2022, van Raemdonck tau hais tias, ntxiv, "Lub Neiman Marcus Pawg tau tu Mytheresa rau qhov kev vam meej no. Tam sim no nws ua haujlwm raws li lub tuam txhab pej xeem. Peb paub tias nws yog dab tsi kom muaj tus neeg ua si khoom kim heev txawv teb chaws.

"Farfetch yog qhov loj tshaj plaws-ua si dawb thiab peb yuav ua haujlwm ntawm tib lub kho vajtse, Farfetch Platform Solutions," van Raemdonck tau hais, piv rau Amazon's AWS. "Nws yuav txawv dua li peb tuaj yeem ua peb tus kheej nrog peb tus kheej pab pawg."

Van Raemdonck tau piav qhia txog Farfetch tias yog "lub tuam txhab kev kawm zoo tshaj plaws. Peb tuaj yeem txhawb nqa thiab ntsuas peb txoj kev lag luam, "nws hais. "Raws li peb xav txog Asmeskas cov neeg siv khoom online thiab cov neeg uas peb yuav nyiam thoob ntiaj teb, peb muaj cov kev pabcuam uas peb tuaj yeem muab tau, suav nrog kev nkag mus rau cov koom tes muag khoom" uas tuaj yeem pab nrog cov lus pom zoo thiab kev paub txog khoom.

"Cov khoom omnichannel yog qhov tseem ceeb rau Bergdorf Goodman. Txhua qhov chaw koj mus hauv lub ntiaj teb, koj tuaj yeem mus saib lub kaum zoo nkauj tshaj plaws ntawm lub ntiaj teb, ces kaum ntawm Fifth Avenue thiab 57th Street," van Raemdonck hais, hais txog Bergdorf qhov chaw nyob. "Peb yuav loj hlob nrog cov neeg siv khoom kim heev."

Van Raemdonck tau hais tias kev koom tes nrog kev sib koom tes nrog Farfetch yuav tsom mus rau peb tus ncej: omnichannel nam ntawm Neiman Marcus thiab Bergdorf Goodman, qhov twg cov neeg siv khoom tuaj yeem yuav khoom hauv online lossis hauv khw; kev muag khoom-pab txoj hauv kev, qhov twg cov koom tes yuav ua cov lus pom zoo, thiab kev kho. Neiman Marcus Group CEO hais tias "Peb tsis ntseeg nyob rau hauv txoj kev tsis muaj qhov kawg," "Dab tsi zoo siab yog peb muaj lub tswv yim omnichannel no thiab peb tus khub ntseeg hauv peb lub tswv yim. Nws yog qhov kev lees paub ntawm peb cov kev coj ua omnichannel. "