Farfetch Marches Raws li Nws Tau Txais Feem Cuam Feem Ntau Hauv Yoox Net-A Porter

Khoom kim heev online fashion powerhouse FarfetchFTCH
tau ua lwm kauj ruam hauv nws txoj kev loj hlob ntawm cov khoom lag luam khoom kim heev nrog kev tshaj tawm tias nws yuav tau txais Swiss cov khoom kim heev pab pawg Richemont feem ntau ntawm cov ceg txheem ntseeg (47.5%) ntawm Yoox Net-a-Porter (YNAP).

Emirati businessman Mohamed Alabbar yuav coj lwm 3.2% koom tes, nrog Farfetch them Richemont ntawm 53 mus rau 58.5 lab Farfetch shares, nrog rau $250 lab tus nqi ntawm shares tsib xyoos tom qab deal tiav.

Alabbar lub koom haum me me txhais tau hais tias YNAP yuav ua tau zoo yog lub platform nruab nrab uas tsis muaj tus tswj hwm. Txawm li cas los xij, qhov xwm txheej no tsis zoo li yuav kav ntev li Farfetch yuav muaj kev xaiv kom tau qhov seem ntawm YNAP.

Qhov kev txav mus los tsawg dua peb lub hlis tom qab Marcus Neiman Group (MNG) tau tshaj tawm qhov kev kaw ntawm $ 200 lab kev nqis peev ntawm cov neeg tsawg los ntawm Farfetch.

Hauv 2018 Richemont yuav 95% kev tswj hwm ceg txheem ntseeg hauv qhov poob ua cov khw muag khoom kim heev thiab tam sim no, nrog tsawg dua 50% ceg txheem ntseeg, nws yuav tso cai rau lub tuam txhab khoom kim heev los txiav tawm YNAP.

YNAP koom nrog Farfetch Platform

Raws li ib feem ntawm qhov kev pom zoo, YNAP yuav txais yuav Farfetch lub thev naus laus zis platform, Farfetch Platform Solutions, uas yog ib feem ntawm nws cov tswv yim digital, ntxiv tias qhov kev txav mus los yuav "tseem ceeb heev" qhov yob-tawm ntawm YNAP kev lag luam muab vim tias Farfetch lub platform twb txuas nrog lub cov khoom muag ntawm ntau ntawm nws cov khoom kim heev cov neeg koom tes.

Richemont tau hais tias nws yuav siv Farfetch lub tshuab thev naus laus zis los thawb kev xa tawm ntawm nws cov tswv yim omni-channel rau nws cov hom, uas tseem yuav koom nrog Farfetch Marketplace.

Richemont lub rooj zaum Johann Rupert tau hais tias: "Cov lus tshaj tawm niaj hnub no yog ib kauj ruam tseem ceeb rau kev ua tiav ntawm kev npau suav uas kuv tau hais thawj zaug hauv 2015 ntawm kev tsim kom muaj kev ywj pheej, nruab nrab hauv online platform rau kev lag luam khoom kim heev uas yuav zoo siab rau ob hom khoom kim heev thiab lawv cov neeg siv khoom.

"Peb paub rov qab yog tias peb xav tswj hwm peb tus kheej txoj hmoo thiab tiv thaiv qhov tsis zoo ntawm kev lag luam khoom kim heev raws li nws yog digitalised, peb yuav tsum tau koom tes vim tias txoj haujlwm loj dhau los ua peb tus kheej."

NMG Deal Nrog Farfetch

Tom qab kos npe rau daim ntawv cog lus ua lag luam nrog Farfetch Platform Solutions thaum Lub Tsib Hlis 31, NMG tau hais tias nws yuav siv cov nyiaj tau los txhawm rau txhawm rau nce kev loj hlob los ntawm kev nqis peev hauv kev siv thev naus laus zis thiab cov peev txheej digital.

Geoffroy van Raemdonck, CEO ntawm Neiman Marcus Group, tau hais txog qhov kev pom zoo: "Farfetch kev nqis peev ua rau pom nws txoj kev ntseeg siab hauv peb cov tswv yim omni-channel, thiab peb tos ntsoov yuav koom tes nrog lawv mus txuas ntxiv kev hloov pauv cov khoom kim heev cov neeg siv khoom thiab xa tus nqi rau txhua tus neeg koom nrog. ”

Founded hauv 2007 los ntawm José Neves thiab launched nyob rau hauv 2008, Farfetch pib ua lag luam e-lag luam rau cov khoom kim heev boutiques thiab tau nyiam ib tug txawv txawv ascent.

Niaj hnub no, Farftech Marketplace txuas cov neeg siv khoom hauv ntau dua 190 lub teb chaws thiab thaj chaw nrog cov khoom muaj los ntawm ntau dua 50 lub teb chaws thiab tshaj 1,400 hom, khw muag khoom thiab khw muag khoom.

Lwm cov lag luam Farfetch suav nrog Browns thiab Stadium Cov Khoom Muag, uas muab cov khoom lag luam khoom kim heev rau cov neeg siv khoom, thiab New Guards Group, lub platform rau kev txhim kho lub ntiaj teb zam hom.

Nyob rau lub Tsib Hlis Farfetch tau tshaj tawm cov nyiaj tau los rau thawj peb lub hlis twg ntawm xyoo nyiaj txiag 2022 tau nce 6.1% xyoo dhau los rau $ 514.8 lab, uas tau tsav los ntawm 9.3% kev loj hlob hauv nws cov nyiaj tau los ntawm lub platform.