New York, NY. – Kaum Ob Hlis 7. Portrait rau ib qho profile ntawm Fanatics tus tsim & CEO Michael Rubin ntawm nws lub chaw haujlwm hauv plawv nroog NYC.
Washington Post | Cov duab Getty
Fanatics tab tom tsiv mus rau hauv kev lag luam nyob ib ncig ntawm cov khoom sib sau thiab kev lag luam, ntiav tus qub SNAP qhia thiab Cov tsiaj ntawv tus thawj coj yuav tshaj tawm nws txoj kev lag luam tshiab tom qab xyoo no.
Nick Bell, uas yav dhau los tau coj pab pawg ua haujlwm rau Google Kev Tshawb Fawb thiab yog Snap lub ntiaj teb lub taub hau ntawm cov ntsiab lus thiab kev koom tes, yuav ua tus CEO ntawm Fanatics Live, kev faib ua lag luam tshiab rau lub tuam txhab kis las platform.
Fanatics Live, uas yuav muaj ib qho app sawv cev thiab lub vev xaib sib koom, npaj yuav tshaj tawm hauv ib nrab xyoo 2023. Lub hom phiaj yog los tsim kom muaj kev lag luam digital cov neeg siv khoom uas koj tuaj yeem yuav daim npav ua lag luam thiab lwm yam khoom siv los ntawm cov ntsiab lus curated thiab cwm pwm-tsav. thiab lom zem. Cov kiv cua yuav tau txais ib feem pua ntawm txhua qhov kev sib pauv.
"Tag nrho cov neeg sau khoom yog cov kiv cua, tab sis tsis yog txhua tus kiv cua yog cov neeg sau," said Bell, uas yuav nyob hauv Los Angeles thiab tshaj tawm rau Fanatics Collectibles CEO Mike Mahan. "Peb muaj lub sijhawm loj los ua kom muaj kev nyiam nyiam los ntawm kev coj cov neeg uas tsis tas yuav cais lawv tus kheej li cov neeg sau niaj hnub no thiab qhib lawv mus rau qhov kev nyiam no los ntawm txoj kev lom zem thiab lub zej zog uas lawv tuaj yeem nyob ib puag ncig cov neeg nyiam. ”
Nick Bell, tom qab ntawd ntawm Snap hais lus ntawm theem kawg Lub Ib Hlis Ntuj hauv Pasadena, California.
Frederick M. Brown | Cov duab Getty
Tswb tau hais tias ib cheeb tsam ntawm kev tsom mus rau thaum ntxov yuav nyob ib puag ncig "kev tawg," ib daim ntawv ntawm kev lag luam daim npav kev lag luam uas tau loj hlob hauv qhov chaw. Zoo ib yam li qhov muag tsis pom kev, muaj ntau tus neeg yuav khoom nkag los ntawm tus neeg muag khoom - hu ua "qhov chaw" - thiab tus neeg muag khoom tom qab ntawd qhib tag nrho cov ntaub ntawv ntawm kev ua lag luam hauv online thiab faib rau lawv txhua tus.
“Qhov no tsis yog hais txog kev noj cov khoom thiab muag nws xwb; Nws yog hais txog kev tsim cov qauv kev lom zem thiab kev paub dhau los, "Bell hais.
Livestream kev yuav khoom tau loj hlob nyob rau hauv muaj koob meej nyob rau hauv lub US, pab los ntawm kev kis tus kabmob kis tau nce ntxiv hauv kev lag luam online nrog rau cov npe thiab cov khw muag khoom tab tom nrhiav txuas nrog cov neeg yuav khoom hauv tsev ntawm lawv lub xov tooj thiab khoos phis tawj. Nordstrom, Petco, Thiab Macy tus-muaj Bloomingdale's tsuas yog qee cov khw muag khoom uas tau sim nrog kev muag khoom nyob.
Walmart, Amazon, eBay, TikTok twb nyob hauv kev lag luam e-lag luam
Walmart tuav ib qho kev tshaj tawm kev lag luam hu ua Walmart Live, qhov twg cov xwm txheej tsis ntev los no tseem ceeb rau hnub Valentine hnub xaiv, Xyoo Tshiab cov kev daws teeb meem thiab cov khoom muaj feem xyuam nrog kev noj qab haus huv. Amazon Nws muaj nws tus kheej cov yeeb yaj kiab nyob yuav khoom, qhov twg tus neeg tsim khoom tuaj yeem tuav cov yeeb yaj kiab txhawb nqa khoom. ebay Nws muaj nws lub platform Live uas cov neeg muag khoom tuaj yeem tshaj tawm kev sib tw thiab txhawb lwm yam kev muag online.
TikTok ua nws lub khw muag khoom muaj los xaiv cov lag luam Asmeskas lub caij nplooj zeeg no tom qab yav dhau los koom tes nrog Khw Tshaj Tawm tso cai rau cov neeg siv khoom hauv-app. YouTube koom tes nrog Shopify thaum Lub Xya Hli tso cai rau cov neeg tsim yeeb yaj kiab kom nthuav tawm cov khoom lag luam thoob plaws lawv cov channel thiab cov ntsiab lus. meta kaw lub khw muag khoom nyob hauv Facebook thaum Lub Kaum Hli, tab sis tseem muaj cov haujlwm zoo sib xws ntawm Instagram.
Hauv Teb Chaws Asmeskas, kev lag luam e-lag luam livestreaming yuav tsum loj hlob mus rau kwv yees li $ 32 nphom xyoo no, raws li Cov neeg siv khoom lag luam tshawb fawb pab pawg Coresight Research. Qhov ntawd yog nce los ntawm $ 6 billion hauv 2020.
Tab sis muaj qee qhov kev ntxhov siab vim qhov niaj hnub version ntawm QVC tsis tau tshem tawm ntau npaum li nws muaj nyob hauv Asia. Douyin, tus viv ncaus Suav app rau TikTok, tau tshaj tawm tias nws tsim $ 119 nphom tus nqi ntawm cov khoom muag los ntawm kev tshaj tawm nyob rau xyoo 2021, thiab kev muag khoom muaj ntau tshaj peb npaug xyoo dhau xyoo.
Tsuas yog 31% ntawm cov neeg laus hauv Asmeskas tau hnov txog kev yuav khoom nyob, tsuas yog 22% hais tias lawv tau koom nrog kev ua lag luam nyob, raws li kev lag luam. Kaum Ob Hlis Ntuj los ntawm Morning Consult.
Tswb tau hais tias thaum kev tshaj tawm xov xwm thiab kev lag luam hauv zej zog "tsis tau tawm mus" hauv Asmeskas, "nws tsuas yog kev zam tsis tau uas yuav tshwm sim."
"Muaj ntau txoj kev txhim kho los ua ib puag ncig ntawm hom - kev yuav khoom yuav tsum dhau los ua kev lom zem ntau dua li kuv xav tias ntau tus neeg tau xav txog nws, uas zoo ib yam li peb xav txog QVC qhov twg nws tsuas yog hais txog qhov kev yuav khoom, "Bell hais. "Kuv xav tias peb tab tom tsiv mus rau lub ntiaj teb sib txawv me ntsis uas nws yog qhov tseeb ntawm cov ntsiab lus thiab cov zej zog, thiab kev yuav khoom yog cov khoom lag luam."
Leveraging Topps hom nyob rau hauv qhov tseeb kev ua si venture
Lwm lub tuam txhab tseem tab tom nrhiav ua ib yam, nrog rau tsim kev lag luam online nyob ib ncig ntawm daim npav ua lag luam. Ebay, uas tau hais tias nws pom daim npav muag khoom nce 142% hauv 2020, tau txais kev lag luam daim npav lag luam TCGPlayer rau $295 lab nyob rau lub Yim Hli. Goldin, uas tau txais los ntawm ib pab pawg peev coj los ntawm hedge fund billionaire Steve Cohen thaum Lub Xya Hli 2021, tau pib ua lag luam online daim npav lub hli tas los.
Tab sis Fanatics kev siv zog yuav pab tau los ntawm nws nrhiav tau ntawm Topps trading cards rau kwv yees li $500 lab lub Ib Hlis tas los. Topps tuav MLB txoj cai ua lag luam daim npav, nrog rau cov cai rau MLS, UEFA, Bundesliga thiab Formula 1. Fanatics kuj tau cuam tshuam yav dhau los rau kev tsim tshwj xeeb tsim NFL thiab NBA phaib pib xyoo 2026.
"Qhov kev nyiam no muaj ntau tus neeg nyob hauv nruab nrab ntawm nws thiab tsim kom muaj kev sib koom ua ke ncaj qha rau cov neeg siv khoom," Fanatics tus tsim thiab CEO Michael Rubin tau hais thaum lub sijhawm tau txais Topps.
Tswb tau hais tias kev sau ntawm daim npav txoj cai thiab kev sib txuas rau Topps yog "qhov txiaj ntsig zoo tshaj plaws." Thaum Fanatics Live tuaj yeem txav mus rau lwm hom kev lom zem thiab cov khoom khaws cia thaum lub sijhawm, nws tsuas yog tsom mus rau kev lag luam daim npav thawj zaug.
Qhov sib sib zog nqus thawb rau hauv cov khoom khaws cia yog qhov kev siv zog tshiab los ntawm Fanatics los ua ib lub khw rau cov kiv cua kis las. Pib pib ua lub tuam txhab e-lag luam muag khoom kis las, lub tuam txhab tau hloov zuj zus los tuav cov cai ntawm cov khaub ncaws rau ze li txhua yam khoom ua si nrog cov ntaub ntawv ntawm ntau dua 94 lab tus kiv cua.
Lub tuam txhab tseem tab tom ncig ntawm kev ua lag luam betting kev ua lag luam, tab tom nrhiav coj cov tswv lag luam nyiam Dej nrov- muaj FanDuel, DraftKings, Caesars thiab BetMGM, uas yog koom nrog MGM Cov Chaw So
Fanatics tau qhib nws thawj phau ntawv kis las lub hli dhau los ntawm FedEx Field, lub tsev ntawm NFL's Washington Commanders, thiab tau sib tham kom tau txais BetParx sportsbook, raws li CNBC tshaj tawm yav dhau los.
Xyoo tas los, Rubin muag nws 10% ceg txheem ntseeg hauv Harris Blitzer Sports Entertainment, tus tswv ntawm Philadelphia 76ers thiab New Jersey Devils, tso cai rau Fanatics nkag mus rau qhov chaw twv txiaj. NBA txoj cai txwv tsis pub cov tswv pab pawg los ntawm kev ua haujlwm ntawm kev twv txiaj.
Ntxeev Siab tsa $ 700 lab Nyob rau lub Kaum Ob Hlis kom coj nws cov txiaj ntsig rau $ 31 nphom, peev uas nws tau npaj los siv rau kev sib koom ua ke thiab kev yuav khoom thoob plaws nws cov khoom sau, kev twv txiaj thiab kev ua si, raws li CNBC.
Lub tuam txhab kwv yees nws cov nyiaj tau los rau Fanatics, suav nrog nws ntu Lids, yuav yog kwv yees li $ 8 nphom hauv 2023.
Cov kiv cua yog peb lub sijhawm CNBC Tus Neeg Pov Tseg 50 tuam txhab, thiab ranked Tsis yog. 21 nyob rau hauv 2022.
CNBC tam sim no lees txais kev xaiv tsa rau 2023 Disruptor 50 daim ntawv teev npe - peb 11th txhua xyoo saib ntawm cov tuam txhab lag luam tshiab tshaj plaws. Xav paub ntau ntxiv hais txog kev tsim nyog thiab yuav ua li cas xa daim ntawv thov ua ntej hnub Friday, Lub Ob Hlis 17.
Tau qhov twg los: https://www.cnbc.com/2023/02/02/fanatics-to-start-livestreamed-shopping-of-trading-cards-collectibles.html