Facebook niam txiv Meta Platforms Inc. hnub Wednesday tau dhau los ua cov thev naus laus zis tshiab titan tattooed los ntawm kev poob qis hauv kev tshaj tawm digital, tshaj tawm tsawg dua li ib nrab ntawm cov nyiaj tau los ntawm tib lub hlis twg ib xyoos dhau los thiab xa nws cov khoom lag luam poob mus rau tus nqi qis tshaj hauv ntau dua rau. xyoo.
meta
META,
tshaj tawm cov nyiaj tau los ntawm peb lub hlis twg ntawm $ 4.39 nphom, lossis $ 1.64 ib feem, nqis los ntawm $ 9.2 nphom, lossis $ 3.22 ib feem ntawm xyoo tas los. Tag nrho cov muag khoom, feem ntau yog los ntawm kev tshaj tawm, yog $ 27.17 billion, nqis los ntawm $ 29 billion ib xyoos dhau los. Ob qhov txiaj ntsig tau poob qhov kev kwv yees nruab nrab rau cov txiaj ntsig ntawm $ 1.90 ib feem thiab muag ntawm $ 27.44 billion, raws li cov kws tshuaj ntsuam xyuas los ntawm FactSet.
Cov thawj coj Meta tau tshaj tawm cov nyiaj tau los rau peb lub hlis twg ntawm $ 30 nphom rau $ 32.5 nphom, thaum cov kws tshuaj ntsuam tau kwv yees kwv yees $ 32.3 billion.
Cov neeg siv niaj hnub ua haujlwm, uas nce 3% mus rau 1.98 billion, yog nyob rau hauv txoj kab nrog cov kws tshuaj ntsuam kev kwv yees ntawm 1.98 billion rau lub quarter.
"Thaum peb ntsib cov teeb meem nyob ze ntawm cov nyiaj tau los, cov ntsiab lus tseem ceeb nyob ntawd rau kev rov qab los rau kev loj hlob ntawm cov nyiaj tau los muaj zog," Meta Tus Thawj Coj Mark Zuckerberg tau hais hauv ib tsab ntawv. nqe lus tshaj tawm cov txiaj ntsig. "Peb tab tom mus txog xyoo 2023 nrog rau kev tsom mus rau qhov tseem ceeb thiab kev ua haujlwm zoo uas yuav pab peb taug kev mus rau ib puag ncig tam sim no thiab ua kom muaj lub tuam txhab muaj zog dua."
Hauv kev npaj cov lus, Meta tus thawj coj nyiaj txiag David Wehner tau hais tias nws yog "kev hloov pauv tseem ceeb thoob plaws lub rooj tsavxwm kom ua haujlwm tau zoo dua. Peb tab tom tuav qee pab pawg tiaj tus nyob rau hauv cov nqe lus ntawm headcount, shrinking lwm tus thiab nqis peev nyiaj headcount loj hlob tsuas yog nyob rau hauv peb qhov tseem ceeb tshaj plaws. Raws li qhov tshwm sim, peb cia siab tias tus naj npawb ntawm qhov kawg ntawm 2023 yuav yog kwv yees li hauv kab nrog rau peb lub quarter thib 2022 qib. "
Shares hauv Meta plunged ze li ntawm 20% tom qab-teev trading, uas yuav ua rau nws nyob rau theem ntawm cov Tshuag tsis tau pom txij li thaum 2016 yog tias qhov kev poob qis yuav dhau mus rau hnub Thursday qhov kev sib tham tsis tu ncua. Meta cov khoom lag luam tau yog qhov phem tshaj plaws hauv tech xyoo no, tsoo thiab hlawv 61% txog tam sim no, thaum qhov dav S&P 500 Performance index.
SPX,
tau poob 19% hauv 2022.
Tom qab kaw nrog 5.6% poob ntawm $ 129.82, Meta shares cratered rau tsawg dua $ 115 hauv kev ua lag luam tom qab teev; shares tsis tau pauv nyob rau theem ntawd nyob rau hauv ib qho kev sib kho tsis tu ncua txij li thaum kawg ntawm 2016, thiab tsis tau kaw qhov qis txij li lub Xya hli ntuj 2016.
"Meta yog ntawm ob txhais ceg tsis xis nyob thaum nws los txog rau lub xeev tam sim no ntawm nws txoj kev lag luam," Insider Intelligence kws tshuaj ntsuam Debra Aho Williamson tau hais hauv tsab ntawv ceeb toom lig hnub Wednesday. "Mark Zuckerberg qhov kev txiav txim siab los tsom nws lub tuam txhab rau yav tom ntej cov lus cog tseg ntawm metaverse tau coj nws mus deb ntawm qhov tsis muaj hmoo qhov tseeb ntawm niaj hnub no: Meta yog nyob rau hauv kev ntxhov siab tsis txaus ntseeg los ntawm kev tsis muaj zog thoob ntiaj teb kev lag luam, kev sib tw nrog Apple's AppTrackingTransparency txoj cai, thiab kev sib tw los ntawm lwm lub tuam txhab, suav nrog. TikTok, rau cov neeg siv thiab cov nyiaj tau los. "
Nyob rau hauv ib tug lub rooj sib tham hu piav qhia txog cov txiaj ntsig, Wehner taw qhia qhov muag muag hauv kev tshaj tawm ntawm cov neeg yuav khoom hauv kev lag luam online, kev ua si thiab kev pabcuam nyiaj txiag.
Meta's mess ntawm ib lub hlis twg tuaj ib hnub tom qab Alphabet Inc.'s
GOOGL,
GOOG,
Google tau tshaj tawm tias kev muag khoom poob siab - nws plam FactSet kws tshuaj ntsuam kwv yees li ntawm $ 2 nphom - thiab ceeb toom txog kev poob qis hauv kev siv nyiaj hauv online. Lub lim tiam dhau los, Snap Inc.
SNAP,
tshaj tawm slacken ad nyiaj tau los uas xa nws cov shares poob ntau tshaj 25%.
Nyeem ntxiv: Google ad kev muag khoom ua rau muaj kev sib tsoo thiab tsis pom kev kwv yees, Alphabet Tshuag poob 6%
Meta tau tshaj tawm cov txiaj ntsig ob hnub tom qab hnub Monday tsis zoo, thaum tus tswv lag luam loj tau qhuab qhia nws cov tswv yim metaverse thiab tau thov kom txo 20% ntawm cov nqi them nyiaj, nrog rau Bank of America ceeb toom tias txo qis cov khoom lag luam.
Nyeem ntxiv: Scathing Meta shareholder tsab ntawv hu rau layoffs, tsawg siv ntawm metaverse
Thaum lees paub tias qee tus neeg tsis pom zoo rau Meta lub peev nyiaj ntau lab daus las hauv qhov kev hloov pauv, Zuckerberg ntseeg tias kev nqis peev yuav kawg ua pov thawj tseem ceeb rau Meta's - thiab thev naus laus zis - yav tom ntej, nws hais hauv lub rooj sib tham hu.
Meta cov thawj coj tau liam tias kev nce nqi, kev poob qis hauv kev muag khoom, kev ua tsov ua rog hauv Ukraine, cov teeb meem ntawm kev xa khoom, kev sib tw ntxiv los ntawm cov kev pabcuam xws li TikTok, thiab - qhov tseem ceeb tshaj plaws - kev hloov pauv Apple Inc.
AAPL,
ua rau nws cov kev khiav hauj lwm mobile uas ua rau nws nyuaj rau cov apps los taug qab cov neeg siv khoom hauv kev tshaj tawm.
"Peb txuas ntxiv pom kev sib txawv ntawm Meta los ntawm ntau tus neeg tshaj tawm, feem ntau vim muaj CPMs siab tawv uas cuam tshuam rau lwm cov kev sib raug zoo thiab cov kev sib tw tsis tu ncua hauv kev ntsuas kev ua tau zoo," Josh Brisco, pab pawg lwm tus thawj tswj hwm ntawm kev tshaj tawm xov xwm ntawm kev tshawb nrhiav lub tuam txhab lag luam lag luam Tinuiti, hais rau MarketWatch.
Ib qho tseem ceeb yog 13% poob hauv kev khiav mus rau Facebook nplooj ntawv hauv lub Cuaj Hli, xyoo dhau los, raws li daim ntawv qhia tshiab los ntawm Similarweb
SWB,
"Nws tau poob qis txhua xyoo, uas ua rau koj xav tsis thoob yog tias lawv mus rau ntau qhov kev taw qhia - kev tshaj xov xwm, kev hloov pauv, Reels - thiab seb lawv tsis yog qhov tsw ntawm lub hli nrog kev sib tw ntawm TikTok," David Carr, laus tus thawj coj saib xyuas ntawm Similarweb, hais rau MarketWatch.
Alex Howland, tus thawj tswj hwm thiab tus tsim ntawm Virbela, uas tsim lub ntiaj teb virtual, hais rau MarketWatch. "Thiab rau qhov ntawd, qhov kev hloov pauv yuav tsum txhim kho lossis qhuas cov kev paub hauv ntiaj teb hauv qee txoj hauv kev kom tib neeg pom muaj txiaj ntsig thiab rov qab los."
"Cov tuam txhab yuav tsum tau tsom mus rau qhov them nqi tam sim no," Mike Herrick, tus lwm thawj coj ntawm thev naus laus zis ntawm Airship, app-kev paub platform, hais rau MarketWatch. "Metaverse yuav tshwm sim, tab sis tsis yog thaum lub neej ntawm qhov kev lag luam no."
Tau qhov twg los: https://www.marketwatch.com/story/facebook-earnings-cut-in-half-meta-stock-heads-toward-lowest-prices-in-more-than-five-years-11666815646?siteid= yhoof2&yptr=yahoo