Expo West yog kim tuaj koom, tab sis muaj txoj hauv kev los ua kom ROI siab tshaj plaws

Lub npe hu ua 'Super Bowl' rau cov neeg siv khoom lag luam ntuj tsim khoom lag luam Expo West 2022, suav nrog kev sib ntsib suav tsis txheeb, selfies, cov qauv ntawm tus kheej, thiab txhua yam uas xav tias zoo li khoom kim heev tsis tshua muaj hnub no, tau xaus rau hauv Anaheim. , California. Tam sim no cov neeg tuaj koom tau pib hnyav rau cov lus nug tseem ceeb: dab tsi yog ROI tiag tiag los ntawm kev ua lag luam?

Cov lus teb luv luv yog nws tuaj yeem tau txais txiaj ntsig, tsuav yog cov khoom lag luam nthuav tawm ua si nws txoj cai thiab ntse, lub ntsiab lus ua ntej nthuav tawm mus rau cov khw muag khoom, brokers, tub ua lag luam, thiab tshaj tawm; lub zog lawv nqa thaum lub sijhawm ua yeeb yam; kev taug qab nrog kev sib cuag yog qhov tseem ceeb rau kev ua kom muaj txiaj ntsig zoo tshaj plaws. Kev ua siab ntev kuj tseem xav tau txij li ROI feem ntau tshwm sim nyob rau lub sijhawm thaum lub hlis tom qab Expo, raws li ntau tus neeg tuaj koom tau tshawb fawb, thiab lub rooj muag khoom, xav tsis thoob, tuaj yeem muaj teeb meem tsawg dua.

Nyob rau hauv 2022, Expo West lub koom haum New Hope Network nyiam 57,000 tus neeg tuaj koom, thiab tsuas yog tshaj 2,700 tus neeg tuaj koom, kwv yees li 625 tus thawj zaug - nce me ntsis los ntawm 2019. VP ntawm kev muag khoom ntawm New Hope, Elliot Howell, cia siab tias yuav muaj kev txaus siab txuas ntxiv nrog 80%. ntawm exhibitors twb sau npe rau xyoo tom ntej.

"Peb yuav qhib kev sau npe rau cov tuam txhab uas tsis tau nthuav tawm hauv 2022 thaum Lub Plaub Hlis 4, thiab xav tias yuav muaj cov lus teb zoo heev," Howell tau sau kuv ntawm email. "Raws li nws hais txog cov qauv thiab cov qauv ntawm cov yeeb yam, yuav tsis muaj kev hloov pauv lossis hloov pauv." Zoo ib yam li cov xwm txheej dhau los, North Hall, uas nyiam skew rau cov hom lag luam ua ntej, yuav qhib ib hnub ua ntej tshaj li cov tsev loj AE, qhov chaw uas cov neeg tuaj yeem xaiv qhov chaw raws li qhov tseem ceeb ntawm qhov system. Qhov no pab ua kom muaj kev sib tw muaj zog thiab saib xyuas cov npe tshiab, Howell piav qhia.

Tus nqi tawg thiab xav tau rov qab los

Mus koom lub Expo tsis pheej yig: tag nrho cov nqi suav nrog kev sau npe, tsim lub rooj muag khoom, qauv, thiab lwm yam kev thauj mus los xws li kev thauj mus los thiab kev mus ncig tuaj yeem sib txawv ntawm yam tsawg kawg yog $ 15,000 mus txog ze li $ 90,000. Nov yog qee qhov piv txwv:

Cov neeg tsim khoom noj khoom txom ncauj Chomps siv kwv yees li $ 85,000 ntawm Expo, suav nrog 8 × 20 hauv-kab lub rooj muag khoom ($ 15,700), muaj tswv yim tshiab rau lub rooj muag khoom uas twb muaj lawm ($ 3,000), kev pab rau 13 tus neeg ua haujlwm ($ 31,000), cov qauv thiab cov khoom tso tawm ($ 11,000), kev lag luam qhia cov kev pabcuam tus khub ($ 12,000), thiab hluav taws xob thiab drayage ($ 9,000).

Lub Tuam Txhab Cog Cia Siab tau siv $ 56,000 hauv tag nrho, suav nrog ob lub 10 × 20 lub rooj muag khoom - ib qho rau nws tsis ntev los no tau RightRice, kev tsim kho ntawm lub rooj muag khoom thiab cov nqi khoom siv, cov neeg ua haujlwm (ob tus neeg ua haujlwm ntiav ua haujlwm rau ntawm qhov chaw), kev mus ncig, kev xa khoom, thiab cov qauv.

Lwm lub tuam txhab kuj tseem nyob rau qis kawg ntawm cov peev nyiaj suav nrog cov chaw tsim khoom noj khoom haus Wholly Veggies: $ 13,500 hauv tag nrho suav nrog $ 5,000 rau lub rooj muag khoom 8 × 20, $ 6,000 rau lub rooj tsim qauv, thiab $ 6,000 rau kev pab thiab mus ncig; zoo-rau-koj cov khoom noj txom ncauj Txhua Hnub Crunch: $ 10,000 siv rau ntawm lub rooj muag khoom, ib nrab ntawm cov nyiaj pab los ntawm kev ua ib feem ntawm Southern United States Trade Association; thiab vegan protein tuav pib Mezcla: kwv yees $ 25,000 - $ 30,000 nyob rau hauv tag nrho.

Txawm hais tias tus nqi nruab nrab ntawm kev tuaj koom Expo tuaj yeem siv li 20% ntawm lub tuam txhab cov nyiaj tau los txhua xyoo, feem coob ntseeg tias cov nyiaj tau los yav tom ntej yog qhov tseem ceeb. Aimee Yang, tus tsim thiab CEO ntawm low-carb, high-protein food tech tuam txhab hais tias "Peb tau coj mus kuaj ntau dua 8,000 tus neeg muaj peev xwm, thiab tau ntsib nrog cov neeg siv khoom zoo kawg nkaus. Zoo dua Brand.

Julia Stamberger, CEO thiab cofounder ntawm The Planting Hope Company, tau hais tias nws pab neeg tau txais 30 lub rooj sib tham hauv khw muag khoom thiab 25 kev sib tham txog kev xa tawm ntawm qhov yeeb yam, nrog rau ib tus neeg siv khoom thoob ntiaj teb pab kaw $ 70,000 kev yuav khoom, uas yuav ua rau $ 300,000 kev lag luam txhua xyoo.

Cov tswv yim muag khoom thiab kev lag luam e-lag luam kev sib koom tes Chomps ruaj ntseg ntawm Expo xav tias yuav tsim kom tau nyiaj ntau dua $ 2 lab hauv xyoo tom ntej, CEO Pete Maldonado kwv yees. Lwm lub npe hauv qhov chaw noj qab haus huv, dalci, Waterdrop, thiab Sow Good, kuj tau teem sijhawm 10-20 lub rooj sib tham nrog cov khw muag khoom thiab cov muag khoom.

'Nws pib ua ntej ua yeeb yam'

Tseem muaj cov naysayers hais tias cov neeg tuaj koom tau tsom mus rau qhov hype, thaum saib xyuas qhov kev rov qab los tiag tiag, thiab tus nqi siab tau txwv tsis pub CPG tus tsim hauv cov zej zog tsis muaj npe thiab tsis muaj cai los ntawm kev koom ua yeeb yam.

Jeremy Smith, tus tsim thiab CEO ntawm LaunchPad Group uas muab kev pabcuam kev lag luam tag nrho rau cov khoom noj khoom haus tshiab, tau sau tseg tias qee qhov "loj heev" cov neeg tuaj koom ua yeeb yam uas ploj lawm xyoo no qhia tias tsis muaj qhov tseeb ROI, thiab pes tsawg lub npe tau sau tseg thaum lub sijhawm muag khoom. lub ncov ntawm tus kab mob kis thoob qhov txhia chaw yam tsis tau mus rau tej kev ua lag luam. "Tus nqi ntawm cov khw muag khoom lag luam yog qhov tsis tseem ceeb yog tias tsis muaj kev rov qab los," nws hais. "Tsuas mus ncaj qha mus rau lub khw muag khoom."

Tab sis tus neeg ua yeeb yam tau sib cav seb cov neeg tuaj koom yuav tau txais txiaj ntsig muaj txiaj ntsig tiag tiag yog nyob ntawm seb lawv ua li cas. "Nws pib ua ntej ua yeeb yam," Howell hais. "Kev tsheb khiav zoo nkauj zoo ib yam thoob plaws hauv pem teb ua yeeb yam. Cov tuam txhab uas tawm mus, muaj kev cuam tshuam hauv kev nthuav tawm ua yeeb yam, siv lawv cov neeg sib cuag thiab lub network los txhawb kev paub, thiab koom nrog thaum nyob hauv lawv lub rooj muag khoom yog qhov ua tau zoo tshaj plaws. "

Lwm cov kev ua ub no tuaj yeem ua rau tsav tsheb suav nrog kev kos npe rau Expo's virtual platform, qhov twg cov khw muag khoom siv los txheeb xyuas cov tuam txhab txuas nrog, thiab sawv cev rau lawv cov npe thaum taug kev hauv pem teb.

"Raws li nws cuam tshuam nrog lub rooj muag khoom, cov tuam txhab yuav tsum ua lawv lub rooj muag khoom modular, hnav thiab ruaj khov," Howell ntxiv. "Qhov no yuav tso cai rau lawv kom txuag tau nyiaj los ntawm kev rov siv lub rooj muag khoom thiab ua rau lawv yooj yim kom muaj ntau lub rooj muag khoom sib txawv ntawm cov yeeb yam sib txawv. Cov khoom siv hnyav yuav pab txo qis cov nqi drayage. "