Explorer, Lub Hom Tshuaj Cuam Tshuam Muaj Plaub Qib Caffeine, nce $ 2.5 lab los txhawb kev haus kas fes hauv tsev

Brooklyn-based kas fes concentrate pib Explorer, nrhiav tau los ntawm roob roob thiab yav dhau los Bain & Company tus kws pab tswv yim Cason Crane, yuav ntxiv dag zog rau nws txoj kev sib koom tes nrog Delta Air LinesDAL
thiab ua nws txoj kev mus rau hauv khw muag khoom hauv 2023.

Cov phiaj xwm kev lag luam no yuav tau txais kev txhawb nqa los ntawm lub tuam txhab tsis ntev los no tau kaw $ 2.5 lab noob qoob loo sib koom ua ke los ntawm NewBound Ventures thiab billionaire hedge fund manager Bill Ackman tsev neeg chaw ua hauj lwm Table Management. Cov tub ua lag luam ntxiv suav nrog Covet PR tus tsim Sara Brooks; Raphael Farasat, tus tsim thiab CEO ntawm Truffl Agency; Drizly tus cofounder Justin Robinson; Lori Cashman, Tus khub General ntawm Victress Capital; zoo li CPG advisor Timo Weiland.

Hais tias yog thawj tus neeg LGBTQ tau qhib siab uas tau nce mus rau qhov ua siab tshaj ntawm Mount Everest thiab Seven Summits los txhawb kev paub txog Txoj Haujlwm Trevor, Crane tsim Explorer thaum muaj kev sib kis thoob ntiaj teb los txhawb nws lub zog ua kis las kis las, thiab paub tias cov kas fes muaj zog npaum li cas tshwj xeeb. zoo ntawm e-lag luam, qhov twg lub tuam txhab tau tshaj tawm tias nws cov nyiaj tau los ntau dua 1400% xyoo tas los.

"Kev sib koom ua ke muab kev lag luam muaj zog hauv online vim tias muaj ntau qhov kev pabcuam tuaj yeem ntim rau hauv ib lub raj mis, thaum raug xa mus rau hauv txoj kev ruaj khov dua vim muaj cov pa roj carbon tsawg dua," Crane piav qhia. "Kuv txoj kev tshawb fawb ntawm Bain kuj tau lees paub qhov kev nkag mus rau txias brew."

Ob qho tib si txias Brew thiab kas fes concentrates tau loj hlob sai heev thaum noj kas fes hauv tsev tau pib nce siab thaum muaj kev sib kis nrog coob tus neeg siv khoom nrhiav kev yooj yim brewing. Kev lag luam tshawb fawb tuam txhab Fact.MR kwv yees qhov thoob ntiaj teb kas fes concentrate ua lag luam loj yog $ 1.23 nphom hauv 2022, thiab nws yuav loj hlob ntawm 24.47% CAGR nyob rau xyoo tom ntej kom ncav cuag ze li $ 11 nphom.

Thaum cov tuam txhab loj xws li Chameleon Cold Brew (ib lub tuam txhab qub Nestlé uas nyuam qhuav tau los ntawm SYSTM Foods) tau yeej cov kas fes muaj zog ntau xyoo, cov neeg tshiab tshiab suav nrog Jot kuj tau nthuav dav lawv lub xub ntiag.

Jot, uas yog cofounded los ntawm REBBL's Palo Hawken thiab Andrew Gordon ntawm Square Organics, ua ntej tau txais venture backing los ntawm Great Oaks Venture Capital, Powerplant Ventures, BFG Partners, as well as 77 Ventures and Whalebone Ventures, PitchBook qhia. New England kas fes loj loj Dunkin ' kuj tau nthuav tawm nws txoj kev npaj tsim tawm kua concentrates lub caij nplooj ntoos hlav no.

Txhawm rau sawv tawm ntawm cov neeg sib tw, Explorer ua rau nws qhov sib piv 1: 4 mloog zoo nrog txhua yam organic, kev lag luam ncaj ncees, tshwj xeeb qib kas fes taum, thaum ci, brewed thiab ntim hauv cov chaw tsim khoom thib peb hauv Texas, raws li Crane. Lub tuam txhab kuj yog ib qho ntawm ob peb uas muaj plaub theem ntawm caffeine los ntawm ntau yam SKUs, xws li decaf mus rau ntxiv caffeine uas yog sib npaug rau peb thiab ib nrab txhaj tshuaj ntawm espresso.

"Peb tsuas yog siv cov khoom xyaw saum toj kawg nkaus," Crane tau hais tias, "thiab peb muaj cov txheej txheem tsim khoom uas tso cai rau peb cov khoom kom ruaj khov, thaum khaws cov khoom zoo thiab tsw qab rau lub sijhawm ntev."

Explorer tau ntxiv ntau yam khoom tshiab rau nws cov khoom lag luam tag nrho hauv xyoo dhau los kom suav nrog lub thawv txias plaub-pob khoom plig, ua haujlwm elixirs, thiab 16-ounce chai concentrate, Crane tau hais, thiab cov peev txheej tshiab yuav pab txhawb ntxiv. kev haus dej hauv tsev rau lawv cov neeg yuav khoom.

"Peb tam sim no kwv yees li 70% kev lag luam e-lag luam, thiab 30% kev tos txais qhua, muag tag nrho, thiab B2B nrog Delta lub hiav txwv mus rau ntug dej hiav txwv thiab ntev-ntev Honolulu flights," nws hais. "Peb lub hom phiaj yog kom loj hlob lub ncuav qab zib kom lub ntuj thiab cov khw muag khoom tshwj xeeb, thaum kawg ntawm lub xyoo tom ntej, tuaj yeem ua tau zoo nrog peb cov lag luam e-lag luam ntawm kev loj hlob. Peb tseem tab tom nthuav tawm qhov zoo nkauj tshiab uas yuav tshwm sim nrog peb lub khw muag khoom tso tawm kom zoo dua qub nrog rau kev coj ncaj ncees ntawm Explorer. "

"Rau kuv, Explorer txhais tau tias ntau dua li kev lag luam," Crane ntxiv. "Peb cov neeg siv khoom txaus siab tshawb nrhiav thiab txaus siab sim qee yam tshiab hauv lawv lub neej txhua hnub."