Lub tsheb hluav taws xob pib Polestar, uas xav tias yuav tshaj tawm rau pej xeem xyoo no, siv nws thawj zaug Super Bowl tshaj tawm kom tsis ncaj qha txhaj tshuaj ntawm nws cov neeg sib tw, suav nrog Tesla thiab Volkswagen.
Qhov chaw 30-thib ob, hu ua "No Compromises," yog qhov yooj yim thiab rau lub ntsiab lus. Nws nta kev txhaj tshuaj ntawm lub tuam txhab Polestar 2 lub tsheb hluav taws xob nrog lo lus "Tsis yog," ua raws cov lus thiab kab lus qhia ntawm lwm yam kev lag luam Super Bowl thiab tuam txhab tsheb.
Cov lus hauv qab no "Tsis yog" thaum lub sijhawm tshaj tawm los ntawm cov ntsiab lus dav dav xws li "epic voiceovers" thiab "kev qias neeg qias neeg" mus rau "dieselgate" - xa mus rau yav dhau los diesel emissions scandal nrog Volkswagen - thiab "kev kov yeej Mars" - kev thuam ntawm Tesla thiab nws. CEO Elon Musk, uas tau npaj yuav tsaws tib neeg rau Mars los ntawm 2026.
Kev lag luam xaus ntawm "No. 2" thiab tom qab ntawd "Polestar 2," lub tuam txhab kev ua haujlwm hluav taws xob tag nrho.
Polestar CEO Thomas Ingenlath tau hais hauv tsab ntawv tshaj tawm tias "Lub Super Bowl yog qhov kev tshwm sim tseem ceeb thiab kuv zoo siab los coj Polestar cov lus rau cov neeg tuaj saib thoob plaws ntiaj teb," “Peb yog ib lub npe hluas thiab muaj lub siab xav. Peb ntseeg hais tias nyob rau hauv 'tsis muaj kev cuam tshuam', rau peb cov lus tsim, peb cov kev siv zog ua kom ruaj khov, thiab kev ua tau zoo ntawm peb lub tsheb, thiab peb xav qhia qhov kev xav nrog rau qhov kev tshaj tawm no. Qhov no yog qhov chaw zoo tshaj plaws los txhawb kev paub txog peb cov khoom lag luam hauv Asmeskas, thiab dhau mus. "
Polestar yog tswj hwm los ntawm Volvo Car AB thiab nws tus tswv Zhejiang Geely Holding Group Co. Thaum lub Cuaj Hlis, lub tuam txhab tshaj tawm kev pom zoo rau pej xeem thaum thawj ib nrab ntawm lub xyoo no los ntawm kev koom ua ke nrog US-listed blank-check tuam txhab txhawb nqa los ntawm billionaire Alec Gores. thiab peev nyiaj hauv tuam txhab Guggenheim Partners ntawm tus nqi lag luam ntawm $ 20 billion.
Nov yog qhov ad:
Tau qhov twg los: https://www.cnbc.com/2022/02/13/ev-start-up-polestar-takes-shots-at-teslas-elon-musk-in-super-bowl-ad.html