EV carmakers ua haujlwm kom haum cov neeg muag tsheb hauv lawv cov phiaj xwm yav tom ntej

DETROIT - Raws li automakers caum Tesla zoo li cov txiaj ntsig ntawm cov tsheb hluav taws xob tshiab, lawv ntsib cov lus nug uas muaj nyob: yuav ua li cas zoo tshaj kom coj cov neeg muag tsheb franchised nrog rau lawv thaum lawv hloov mus rau EVs.

Ib txhia, xws li General cov Motors lwm yam, tab tom thov cov neeg muag khoom kim heev mus rau tag nrho ntawm EVs lossis tawm ntawm kev lag luam. Lwm tus nyiam Ford Tsav tab tom muab cov tswv lag luam sib txawv "EV-daim ntawv pov thawj" qib, thaum feem ntau lwm cov tuam txhab tsheb, lossis OEMs, paub tias lawv yuav tsum tau hloov cov txheej txheem muag kom haum rau kev hloov pauv kev lag luam, tab sis tseem sim txiav txim siab seb yuav ua li cas.

"Kuv xav tias peb txhua tus tsim lub dav hlau no thaum peb ya," Michael Alford, tus thawj tswj hwm ntawm National Auto Dealers Association, ib lub koom haum kev lag luam uas sawv cev rau ntau dua 16,000 US tus tswv lag luam tshiab, hais rau CNBC. "Nyob ntawm OEM, theem kev koom tes lossis kev siv zog ntawm kev koom tes sib txawv."

Automakers thiab cov tswv lag luam franchised muaj kev sib raug zoo uas tau txais kev txhawb nqa, hauv ntau lub xeev, los ntawm cov cai uas ua rau nws nyuaj, yog tias tsis raug cai, kom hla dhau cov neeg muag khoom franchised thiab muag tsheb tshiab ncaj qha rau cov neeg siv khoom. (Tesla thiab lwm yam tshiab EV startups muaj ua haujlwm ib ncig xws li cov cai los txiav cov nqi.)

Ob tus kws tsim tsheb thiab cov tswv lag luam franchised xav kom tau txais txiaj ntsig ntau tshaj plaws, tab sis lawv tau cais cov lag luam uas vam khom rau ib leeg kom ua tiav. Cov tswv lag luam cia siab rau cov neeg tsim khoom lag luam rau cov khoom lag luam kom sau thiab txav tawm ntau, thiab cov neeg tsim khoom lag luam cia siab rau cov neeg muag khoom muag thiab kev pabcuam tsheb nrog rau kev pabcuam rau cov neeg siv khoom. 

Yuav ua li cas cov keeb kwm kev sib raug zoo haum rau tag nrho cov hluav taws xob yav tom ntej yuav tsum yog nyob rau hauv pem hauv ntej ntawm kev sib tham ntawm automakers thiab cov tswv lag luam ntawm National Auto Dealers Association Show tshwm sim txog hnub Sunday hauv Dallas. Qhov kev tshwm sim nyiam ntau txhiab tus tswv lag luam franchise txhua xyoo kom hnov ​​​​los ntawm lawv cov npe tsheb.

Rau cov tswv lag luam - los ntawm niam thiab cov khw muag khoom mus rau cov lag luam lag luam loj loj - EVs yuav txhais tau tias cov neeg ua haujlwm tshiab, kev tsim kho vaj tse thiab kev nqis peev ntau hauv lawv cov khw muag khoom kom muaj peev xwm muab kev pabcuam, muag thiab them nqi tsheb. Nyob ntawm qhov loj ntawm tus neeg muag khoom, cov kev hloov kho tshiab tuaj yeem yooj yim raug nqi ntau pua txhiab, lossis ntau lab, nyiaj daus las. Tau kawg, lawv xav kom paub tseeb tias lawv cov peev nyiaj yuav them tawm.

"Lub suab thiab tenor ntawm cov ntsiab lus no tau hloov zuj zus mus, thiab kuv xav tias nws yog qhov tseeb heev xyoo no uas peb cov keeb kwm OEMs yeej paub tias peb yog ib qho tseem ceeb mus rau yav tom ntej," said Alford, uas khiav Chevrolet thiab Cadillac dealerships nyob rau hauv North Carolina.

Raws li ntau automakers qhia EVs, lawv tab tom rov xav txog cov txheej txheem muag khoom, suav nrog kev muag tsheb tshiab loj, yog tias tsis yog tag nrho, hauv online. Tesla yog ib tus thawj automakers tau txais kev muag khoom hauv online rau ib feem loj ntawm nws txoj kev lag luam, txawm hais tias nws tseem muaj cov chaw muag khoom, cov ntaub ntawv thiab cov khw muag khoom.

Kev hloov pauv ntau dua hauv online tuaj yeem txwv lub luag haujlwm ntawm cov tswv lag luam kom nruj nruj, kev saib xyuas thiab raws li cov chaw xa khoom mus rau tom ntej thiab tshem tawm qhov xav tau rau ntau lub tsheb uas lawv muag rau cov neeg siv khoom.

"Los ntawm thiab loj, lub franchise system tseem nyob rau hauv qhov chaw txawm rau EVs los ntawm ib txwm automakers, txawm hais tias lawv txhua tus zoo li tab tom nrhiav txoj hauv kev los tweak nws kom muaj kev sib tw, yog li lawv hais, nrog Teslas ntawm lub ntiaj teb," said Michelle Krebs. , Cox Automotive executive analyst.

Automakers ntseeg tias ua li ntawd yuav ua rau cov neeg siv khoom tau txais txiaj ntsig zoo thiab sib koom ua ke, tab sis lawv kuj xav txog cov neeg muag khoom los ua lawv cov neeg koom tes thiab muab "cov txiaj ntsig zoo" thaum nws los txog rau lwm yam kev muag khoom thiab kev saib xyuas.

Honda Tsav tau hais tias nws npaj yuav txav mus muag ntau dua hauv online, suav nrog 100% kev muag online rau nws cov khoom kim heev Acura rau EVs. Mamadou Diallo, American Honda tus lwm thawj ntawm kev muag khoom, tau hais tias txoj kev npaj yog los pab txhawb cov txheej txheem xaj online, tab sis nrog lub tsheb tau tuaj tos lossis xa los ntawm cov tswv lag luam. Cov txheej txheem no tseem tab tom ua haujlwm, txawm li cas los xij, nws hais.

Mamadou tau hais rau hnub Tuesday thaum lub xov tooj hu xovtooj hais tias "Peb xav mus txuas ntxiv ua kom ntseeg tau tias peb muab kev yooj yim rau cov neeg siv khoom tab tom nrhiav, tsis muaj lub hom phiaj ntawm kev hla peb lub cev muag khoom,"

Jay Vijayan, uas tau pab tsim tawm Tesla cov digital thiab IT systems, tsis ntseeg tias muag EVs tshwj xeeb hauv online yuav tawm mus. Nws hais tias kev sib xyaw ntawm cov ntsiab lus muag yog qhov zoo tshaj plaws, yog vim li cas Tesla thiab EV tshiab pib pib muag hauv online nrog rau qhib cov chav ua yeeb yam tshiab thiab chaw pabcuam.

"Kua tseem qhib lub khw tshiab, puas yog? Thiab txhua lub tuam txhab uas koj xav tias yuav mus ncaj qha kuj tseem qhib lub khw muag khoom tshiab hauv qhov chaw tsheb, "hais tias Vijayan, tus tsim thiab CEO ntawm Tekion, huab-raws li cov chaw muab kev pabcuam.

Cov kws tshuaj ntsuam xyuas ntawm Wall Street tau pom ntau yam kev muag khoom ncaj qha rau cov neeg siv khoom raws li ib txoj hauv kev los txhim kho cov nyiaj tau los. Txawm li cas los xij, muaj qhov mob loj zuj zus rau Tesla thaum nws los rau kev pabcuam nws cov tsheb.

Ford CEO Jim Farley tau hais tias nws xav kom cov automaker cov tswv lag luam txiav cov nqi muag thiab faib khoom los ntawm $2,000 rau ib lub tsheb kom muaj kev sib tw nrog Tesla tus qauv ncaj qha rau cov neeg siv khoom.

Ford yog ib qho ntawm cov neeg tsim tsheb tau txais kev txhawb nqa ntau tshaj plaws los ntawm cov neeg muag khoom rau nws cov EV thawb, uas suav nrog EV- ntawv pov thawj qib uas tuaj yeem raug nqi ntau dua $ 1 lab rau ib lub khw, nyob ntawm qhov loj ntawm cov neeg muag khoom.

Lub Detroit automaker tab tom ntsib teeb meem kev cai lij choj rau cov ntawv pov thawj los ntawm cov neeg muag khoom uas sib cav tias txoj kev npaj ua txhaum txoj cai lij choj franchise. Ib pawg ntawm 27 tus tswv lag luam hauv Illinois tau thov kev tawm tsam nrog lub xeev lub rooj saib xyuas lub cev muaj zog, thiab plaub tus tswv lag luam hauv New York tau foob rau lub tuam txhab tsheb lub hli tas los, raws li Automotive News.

Tus tswv lag luam Ford Marc McEver tau hais tias nws tau kos npe rau qib siab tshaj EV- ntawv pov thawj ntawm nws lub chaw muag khoom nyob ze Kansas City, Kansas, tab sis nws txhawj xeeb txog tus nqi thiab lub sijhawm ntawm qhov kev zov me nyuam.

"Kuv xav tias peb txhua tus muaj kev txhawj xeeb tias qhov lawv tau muab rau peb tam sim no, los ntawm lub sijhawm peb tau txais qee lub tsheb tiag tiag, yuav dhau mus thiab yuav tsum tau hloov kho lossis hloov," McEver, uas kuj yog tus tswv lag luam Lincoln, tau hais. .

Ib cag ntawm kev nqis peev, cov tswv lag luam uas xaiv los muag Ford EVs yuav tsum ua raws li tsib tus qauv kom nyob twj ywm hauv qhov zoo: tus nqi meej thiab tsis sib tham; them peev; kev cob qhia neeg ua haujlwm; thiab txhim kho tsheb kev yuav khoom thiab kev ua tswv cuab rau cov neeg siv khoom, ob qho tib si digitally thiab ntawm tus kheej.

Ford rau hnub Saturday npaj qhia txog qee qhov kev hloov pauv rau nws cov EV-cov ntawv pov thawj qib, raws li ob tus neeg paub txog cov phiaj xwm. Cov kev hloov, as ua ntej tshaj tawm los ntawm Automotive Xov Xwm, yuav nqaim qhov sib txawv ntawm qhov kev pab cuam ob qib. Cov theem hauv qab los nrog cov peev nyiaj qis dua tab sis kuj muaj kev faib me me ntawm EVs los ntawm Ford.

Ford, txawm li cas los xij, tsis zoo li archrival General Motors, tso cai rau cov tswv lag luam xaiv tawm ntawm kev muag EVs thiab txuas ntxiv muag lub tuam txhab cov tsheb uas siv roj.

GM tau muab kev yuav khoom rau nws cov neeg muag khoom ntawm Buick thiab Cadillac uas tsis xav tawm mus muag EVs. Txog 320 ntawm Cadillac's 880 cov khw muag khoom tau txais kev yuav khoom. Buick's buyouts tseem tsis tu ncua, raws li tus kws tshaj lij.

Toyota Tsav, rau nws feem, tsis muaj kev npaj kho dua nws cov neeg muag khoom lag luam franchised vim nws nqis peev hauv cov tsheb hluav taws xob, CEO Akio Toyoda tau hais rau cov tswv lag luam kom rov qab qw nrov nrov rau lub Cuaj Hli.

“Kuv paub tias koj txhawj xeeb txog yav tom ntej. Kuv paub tias koj txhawj xeeb txog qhov kev lag luam no yuav hloov pauv li cas. Thaum kuv tsis tuaj yeem kwv yees yav tom ntej, kuv tuaj yeem cog lus rau koj li no: Koj, kuv, peb, kev lag luam, tus qauv franchised no tsis mus qhov twg. Nws nyob ib yam li nws yog, "said Toyoda, uas yuav tawm haujlwm los ua CEO los ua tus thawj tswj hwm Nyob rau lub Plaub Hlis.