Tseem los ntawm "Tus Tswv ntawm Rings: Kev Sib Koom Tes ntawm Lub Nplhaib."
Tshiab Kab Xinesmas
Swedish tuam txhab Embracer Group tau hais rau hnub Thursday tias nws pom zoo kom tau txais Middle-earth Enterprises, uas yog tus tswv thoob ntiaj teb txoj cai rau "Tus Tswv ntawm Rings" thiab "The Hobbit" zaj duab xis trilogies nrog rau lwm yam khoom muaj feem xyuam nrog cov phau ntawv los ntawm JRR Tolkien.
Embracer tab tom yuav Middle-earth Enterprises los ntawm Saul Zaentz Company, uas tau muaj cai ua yeeb yaj kiab rau kev ua yeeb yam txij li xyoo 1976.
Cov tuam txhab tsis tau tshaj tawm cov ntsiab lus nyiaj txiag ntawm qhov kev pom zoo, uas muab Embracer txoj cai rau cov yeeb yaj kiab, video games, board games, merchandising, topics parks and stage productions related tolkien's works.
"Kuv zoo siab heev uas tau muaj Tus Tswv ntawm Lub Rings thiab Hobbit, yog ib lub ntiaj teb zoo tshaj plaws fantasy franchises koom nrog Embracer tsev neeg," said Lars Wingefors, lub tuam txhab tus tsim thiab CEO, hauv kev tso tawm. "Nyob rau tom ntej, peb tseem tos ntsoov yuav koom tes nrog ob qho tib si uas twb muaj lawm thiab tshiab cov ntawv tso cai sab nraud ntawm peb cov ntaub ntawv IP uas muaj zog dua."
Qhov kev yuav khoom yog ib feem ntawm 6 qhov kev yuav los ntawm Embracer Group tag nrho 572.8 billion Swedish krona (kwv yees $ XNUMX lab).
Embracer Group yog lub tuam txhab kev ua si thiab kev lom zem tsom rau kev lag luam nrog kev lag luam peev ntawm 87.5 billion Swedish krona (kwv yees li $ 8.36 billion). Lub tuam txhab tau hais tias nws npaj yuav siv Tolkien cov cuab yeej cuab tam nrog Asmodee, nws lub rooj tsav xwm thiab daim npav kev ua si uas tau tso cai Tolkien IP yav dhau los, thiab Freemode, nws cov kev lom zem tshiab thiab cov yeeb yaj kiab game.
Lub tuam txhab tau hais tias nws yuav tshawb nrhiav "cov yeeb yaj kiab ntxiv raws li cov cim cim xws li Gandalf, Aragorn, Gollum, Galadriel, Eowyn thiab lwm yam cim los ntawm kev sau ntawv ntawm JRR Tolkien."
Qhov kev yuav khoom tuaj ua ntej ntawm qhov premiere ntawm Amazon's "Rings of Power" series thaum Lub Cuaj Hli 2. Amazon siv ze li $ 250 lab los tso cai rau cov cai hauv xyoo 2017. Ib qho yeeb yaj kiab ua yeeb yaj kiab los ntawm Warner Brothers yuav tsum muaj nyob rau xyoo 2024, thiab kev ua si mobile los ntawm Electronic Arts kuj tseem ua haujlwm.
Cov neeg sawv cev ntawm Embracer Group tsis tau teb tam sim ntawd rau CNBC qhov kev thov tawm tswv yim.
Tau qhov twg los: https://www.cnbc.com/2022/08/18/embracer-group-buys-rights-to-lord-of-the-rings-and-tolkien-related-intellectual-property.html