eBay Lub taub hau ntawm AI tham txog lub neej yav tom ntej ntawm kev lag luam online

Artificial txawj ntse txuas ntxiv txhim kho txoj hauv kev sib tham los ua kom muaj kev lag luam hauv online. Kev txhim kho thev naus laus zis tshiab yuav tso cai rau kev yuav khoom hauv online los tsom cov kev paub hauv lub khw muag khoom, thiab eBay'sebay
Tus Thawj Saib Xyuas AI, Nitzan Mekel-Bobrov, zoo siab los tham txog dab tsi yav tom ntej tuav rau cov khw muag khoom. Ntawm no yog saib yuav ua li cas AI generative, real-time personalization, immersive kev paub, thiab metaverse yuav ua rau lub neej yav tom ntej ntawm kev lag luam online.

Dab tsi generative AI txhais tau tias rau cov khw muag khoom

Ntau lub tuam txhab tab tom saib txoj hauv kev los siv AI generative los pab nrog cov neeg siv khoom, xaiv cov khoom, thiab kev yuav khoom. Nws tuaj yeem yog qhov hloov pauv kev ua si rau kev lag luam online. Kev yuav khoom hauv online tuaj yeem ua tau zoo heev thiab tsis muaj qhov ntws zoo li kev yuav khoom hauv khw yuav muaj. Kev tshawb nrhiav kev yuav khoom hauv lub khw muag khoom yuav suav nrog saib cov duab pom, thiab cov khoom lag luam nthuav tawm li cas feem ntau ua rau txoj kev taug kev uas tsis tau npaj tseg thiab tag nrho ntawm kev nrhiav pom tsis tau pom. Generative AI tuaj yeem luam tawm hom kev yuav khoom hauv online, qhov twg tsib qhov kev xav ua si ntau dua hauv kev paub. "Generative AI seamlessly txuas cov xov ntawm cov neeg yuav khoom thiab cov muag khoom nyob ntawm lub hom phiaj thiab yuav ua raws li ntau npaum li cas tus neeg koom tes hauv lub khw yuav taug kev sib cuam tshuam cov neeg yuav khoom," said Mekel-Bobrov. Nws kuj tau tham txog yuav ua li cas cov xwm txheej ntawm cov neeg siv khoom tshawb nrhiav hauv online rau cov khoom lag luam tuaj yeem ua tau zoo dua thiab txawj txhais lus ntau dua nrog cov khoom siv AI. Txawm hais tias kev siv thev naus laus zis tseem tsis tau siv dav los ntawm kev lag luam muag khoom, nws muaj peev xwm ua rau cov neeg siv khoom lag luam hauv online muaj txiaj ntsig zoo dua thiab sib cuam tshuam.

Real-time personalization yog qhov kev ua si-hloov rau cov neeg lag luam

Personalization tau tsiv los ntawm ib tug buzzword ib xyoo caum dhau los mus rau dab tsi yog tam sim no xam tau tias yog tiag-lub sij hawm analytics ntawm ib tug neeg mus yuav khoom. "Rau kev lag luam e-lag luam, tus kheej yog ua raws li tus neeg, tom qab ntawd hloov mus rau archetypes uas yog ib ntu ntawm cov neeg siv khoom, thiab tam sim no cov tuam txhab tau siv tus kheej tus kheej," said Mekel-Bobrov. Cov neeg yuav khoom siv social media thiab nyiam ib yam dab tsi uas lawv pom tuaj yeem ntsib kev tshawb nrhiav hauv lub sijhawm tiag tiag raws li qhov lawv nyiam. Personalization ua ib qho tshwj xeeb rau txhua tus neeg thiab tsis yog ib feem ntawm cov neeg siv khoom thiab tsis yog raws li tus neeg. Mekel-Bobrov hais tias "Technology ntxiv rau ntau cov ntaub ntawv sib npaug ntawm tus kheej siab," said Mekel-Bobrov. Tsuas yog tsis ntev los no nws muaj peev xwm ua tau rau cov neeg lag luam los cuam tshuam rau kev sib cuam tshuam hauv lub sijhawm.

Cov kev paub dhau los ua rau kev yuav khoom hauv online tau koom nrog ntau dua

Lub hli tas los, eBay tshaj tawm txoj kev koom tes nrog Tseem Ceeb Nyob, ib lub platform digital uas txhawb nqa kev paub tshwj xeeb kiv cua. Kev sib koom ua ke ntawm eBay lub khw muag khoom nrog Notable Live qhov kev sib tham "hauv chav" yuav txhim kho li cas cov kiv cua thiab cov neeg ncaws pob koom nrog cov players, pab koomtes, thiab pab pawg. Mekel-Bobrov tau tham txog yuav ua li cas eBay ntseeg hauv kev txo qhov sib txawv ntawm lub cev thiab kev paub hauv online los hloov pauv txoj kev mus yuav khoom. "Cov tuam txhab hauv online tau sib txuas nrog lub npe dot com, zoo li eBay.com, thiab tau siv los cuam tshuam nrog cov neeg siv khoom lag luam uas yog vim li cas peb nyuam qhuav pib ua lag luam nyob," said Mekel-Bobrov. Cov neeg muag khoom tuaj yeem ua cov xwm txheej streaming nyob hauv eBay cov apps thiab lub vev xaib, tsim kom muaj kev sib koom tes siab dua thiab sib cuam tshuam ncaj qha nrog cov neeg yuav khoom, ua ke kev sib raug zoo, kev lom zem, thiab kev yuav khoom.

Cov ntaub ntawv siv rau cov metaverse tseem tab tom tshawb nrhiav

Lub metaverse tseem nyob rau theem kev tshawb fawb nrog ntau lub tuam txhab, thiab raws li AI pab pawg xav txog kev siv cov xwm txheej thiab cov kev daws teeb meem uas yuav cuam tshuam rau cov neeg siv khoom taug kev, Mekel-Bobrov xav tias txhua tus neeg tsis tas yuav raug ntes nyob rau hauv lub ntsiab lus ntawm metaverse, hais. , "Tsis muaj leej twg paub tias qhov kev hloov pauv yuav zoo li cas, yog li peb yuav tsum cia li tawm ntawm lub ntsiab lus thiab xav ntau ntxiv txog qhov tshwm sim."

Txawm hais tias tus nqi saws me nyuam tseem qis nrog cov khw muag khoom niaj hnub no, cov metaverse tseem tab tom tshawb nrhiav rau qhov laj thawj zoo. McKinsey & Lub tuam txhab kwv yees tias qhov kev hloov pauv yuav muaj nqis txog $ 5 trillion los ntawm 2030 vim nws lub peev xwm thoob ntiaj teb cov neeg siv khoom lag luam, kev lag luam nthuav dav, thiab kev siv dav hauv kev lag luam.

Transparency nyob ib ncig ntawm AI

Raws li ntau thiab ntau lub khw muag khoom nthuav dav siv cov kev txawj ntse hauv ntau lub peev xwm, muaj kev sib zog ua haujlwm ntawm cov tuam txhab thiab cov neeg siv khoom los xyuas kom meej tias cov ntaub ntawv sau thiab siv cov ntaub ntawv muaj lub luag haujlwm. Cov neeg siv khoom tau nce zog thiab hais lus txog cov ntaub ntawv pob tshab.

Khw muag khoom tsis yog tswj hwm hnyav raws li cov tshuaj thiab kev lag luam nyiaj txiag txog kev tiv thaiv cov ntaub ntawv. Txawm li cas los xij, tseem muaj qhov xav tau ceev ceev rau cov khw muag khoom kom tau txais kev hloov pauv hauv cov neeg siv khoom nyiam mus rau ntau lub luag haujlwm ntawm kev tiv thaiv cov ntaub ntawv. "EBay nkag siab txog kev hloov pauv kev coj noj coj ua nrog cov neeg siv khoom thiab tau pib tsim txoj hauv kev uas muaj peev xwm los muab lub hauv paus rau cov neeg ua haujlwm uas tab tom tsim cov phiaj xwm AI. Peb paub meej txog peb qhov loj me ntawm lub luag haujlwm, "hais tias Mekel-Bobrov, ntxiv, "Peb zoo nyob ua ntej ntawm cov neeg siv khoom xav tau." Raws li ntau lub tswv yim AI tau nthuav tawm thoob ntiaj teb thoob plaws ntau lub khw muag khoom, muab kev pom tseeb yog qhov tseem ceeb, thiab cov tuam txhab yuav tsum tsim cov phiaj xwm los xyuas kom meej tias cov neeg siv khoom muaj kev tiv thaiv zoo.