E-Commerce Retail nyuam qhuav dhau $ 1 Trillion Thawj zaug puas tau

Kev lag luam digital nyuam qhuav dhau $ 1 trillion cim hauv ib xyoos rau thawj zaug, raws li Comscore. Kev lag luam e-lag luam ntaus $ 1.09 trillion hauv Asmeskas xyoo 2022, nrog rau lub quarter kawg suav txog $ 332.2 billion, lub tuam txhab tshuaj ntsuam thiab ntsuas tau hais hauv qhov tshwj xeeb rau Forbes. Qhov no tsis suav nrog kev mus ncig, uas xav ntxiv ob peb puas billion nyiaj tau los.

Tus tsav tsheb tseem ceeb?

Txawb, uas loj hlob ntawm ob zaug tus nqi ntawm desktop e-lag luam.

"Qhov muaj zog 18% kev loj hlob ntawm kev lag luam digital pom nyob rau hauv Q4 tau tsav los ntawm lub xov tooj ntawm tes 26% YoY dhia," qhov tseeb ntawm Lub Xeev Kev Lag Luam Tshaj Tawm los ntawm Comscore hais. "Tom qab ntau xyoo ntawm hovering nyob rau hauv qis 30s, mobile feem ntawm tag nrho cov digital lag luam las tau ze li ntawm 40%.

Sab saum toj tsib pawg ua tau zoo tshaj plaws yog:

1. Khoom noj khoom haus / menyuam / tsiaj: $ 219 nphom
2. Khaub ncaws thiab accessories: $ 175 billion
3. Computers thiab peripherals: $ 117 billion
4. Cov khoom siv hluav taws xob: $ 85 billion
5. Cov rooj tog thiab khoom siv: $ 76 billion

Tsib pawg loj hlob sai tshaj plaws yog:

1. Daim pib tshwm sim: 75% kev loj hlob
2. Cov ntsiab lus digital: 60% kev loj hlob
3. Khaub ncaws thiab accessories: 37% kev loj hlob
4. Video games thiab accessories: 31% kev loj hlob
5. Tsev thiab vaj: 25% kev loj hlob

Kev lag luam digital kev loj hlob txuas ntxiv nrawm, raws li Comscore. Thaum nws siv sijhawm plaub xyoos pib xyoo 2013 los ntxiv $ 129 nphom ntawm Asmeskas kev lag luam e-lag luam, plaub xyoos tom ntej ntxiv ze li ob npaug ntawm tus nqi: lwm $ 264 billion. Tab sis tsuas yog ob xyoos ntawm Covid kis thoob qhov txhia chaw ntxiv: ntxiv $ 300 nphom ntawm kev muag khoom digital.

Nws tsis yog Comscore xwb.

Adobe hais tias kev muag khoom lub caij so rau xyoo tas los yog lwm cov ntaub ntawv, tag nrho $ 211.7 billion nyob rau lub Kaum Ib Hlis thiab Kaum Ob Hlis. Kev txo nqi, Adobe hais tias, tau tsav kev muag khoom ntxiv txawm tias tus nqi nce nqi nce ntxiv. Comscore qhov kwv yees rau tag nrho Q4 2022 lub sijhawm yog $ 239 billion.

Ib qho ntawm cov dab neeg loj ntawm 2022 yog qhov kev loj hlob loj ntawm daim pib tshwm sim, Comscore hais.

Ntawm 75% kev loj hlob xyoo dhau ib xyoos, daim pib tshwm sim qhia txog qhov cuam tshuam ntawm kev rov qhib dua tom qab Covid. Tsis tsuas yog cov nyiaj loj hlob nyob rau hauv qhov chaw ntawd, tab sis kev muag online ntawm daim pib tam sim no txhuam tawm tsam 90% ntawm kev ua lag luam. Tsuas yog ob peb xyoos dhau los hauv 2019, kev yuav daim pib ntawm tus kheej tseem suav nrog feem ntau ntawm kev muag khoom.

Lwm qhov chaw uas pom kev loj hlob yog khoom noj khoom haus, ballooning 333% nyob rau hauv plaub xyoos txij li thaum 2018 mus txog rau thaum xaus ntawm 2022. Nyob rau hauv Q4 2018, cov neeg Amelikas tau siv qis dua $ 15 billion yuav khoom noj hauv internet. Hauv Q4 2022, tus lej ntawd ntaus $ 64 nphom - yuav luag ib nrab ntawm nws ntawm cov khoom siv txawb.

Kev lag luam kev lag luam tseem tab tom loj hlob, hais tias Comscore, nrog 153% kev koom tes ntau dua ntawm cov khw muag khoom thiab cov khoom lag luam txhawb nqa cov ntsiab lus ntawm Facebook thiab 175% nce ntawm Instagram. Tus kwv tij tshiab TikTok kuj pom kev loj hlob: 33% ntau "kev nqis tes ua" hauv cov neeg siv khoom lag luam, thiab 150% nce hauv kev muag khoom ncaj qha. Tab sis cov kev xav, uas tsis tas yuav txhais ncaj qha rau kev muag khoom, tau nce 407% txij xyoo 2020 txog 2022 rau Asmeskas cov khw muag khoom thiab cov neeg siv khoom ntim khoom lag luam.

Qhov zoo siab, 86% ntawm cov neeg siv TikTok kuj siv - lossis tsawg kawg mus ntsib - Amazon.

Kev lag luam kev lag luam, Comscore xaus lus, tab tom dhau los ua ib feem loj ntawm cov khw muag khoom ecosystem.