DSW nthuav tawm lub khw me me tshiab.
Source: NWS
DSW tab tom sim tawm lub khw muag khoom tshiab thiab teeb tsa ntawm qhov chaw qhib lub asthiv no hauv Houston, hauv kev sim ua kom cov neeg siv khoom txaus siab rau cov hom tseem ceeb.
Nws yuav nthuav tawm cov khw-hauv-khoom rau lub teb chaws hom xws li Adidas, Brooks, Birkenstocks thiab Crocs, nrog rau Vince Camuto thiab Crown Vintage. Tus Tsim Qauv, DSW lub tuam txhab niam txiv, hu lub tswv yim "Warehouse Reimagined."
Ntawm lub tuam txhab cov neeg ua lag luam hnub lub hli dhau los, Tus Thawj Coj Tus Thawj Coj Roger Rawlins tau tso tawm lub hom phiaj ntawm kev muag ob npaug ntawm cov khoom lag luam uas nws muaj thaum tswj kev muag khoom ntawm lub teb chaws hom. "Yuav kom peb ua tiav ob lub hom phiaj, qhov kev paub ntawm lub cev peb tsim rau peb cov neeg siv khoom nrog rau cov hom lag luam hauv lub tebchaws, nws yuav tsum hloov zuj zus," Rawlins tau hais tom qab hauv Kev Sib Tham Zoom nrog CNBC.
DSW tab tom sim tawm nws cov qauv tshiab thaum cov neeg siv khoom rov qab mus rau kev yuav khoom hauv khw tom qab ob xyoos ntxiv ntawm kev sib kis thiab kev txwv. Tag nrho US cov khw muag khoom muag, tsis suav nrog tsheb, nce 7.2% los ntawm lub xyoo dhau los, Mastercard SpendingPulse tau hais hauv tsab ntawv tshaj tawm hnub Thursday. Kev lag luam e-lag luam poob qis 1.8%, thaum kev muag khoom hauv khw nce 10%.
"Lawv yuav tsum tsim kom muaj kev zoo siab, thiab 'wow', kom cov neeg tawm ntawm lub rooj zaum thiab mus rau hauv lub khw, uas yuav tsum muaj kev muaj tswv yim ntau dua," Dana Telsey, CEO ntawm cov neeg siv khoom lag luam sab laj Telsey Advisory Group, hais rau CNBC hauv kev sib tham hauv xov tooj.
Ntau qhov kev teeb tsa tshiab tau raug ceeb toom los ntawm tus cwj pwm kev yuav khoom hauv online, raws li Rawlins. Nws hais tias ze li ntawm 90% ntawm DSW cov neeg yuav khoom tuaj xyuas lub vev xaib ua ntej mus rau tom khw.
"Cov hom lag luam hauv tebchaws no muaj feem cuam tshuam rau cov neeg siv khoom, lawv tshawb lawv lub npe ua ntej lawv tshawb DSW," nws hais.
DSW tshiab pilot khw qhib hauv Houston, TX lub asthiv no. "Warehouse Reimagined" yuav muaj cov khw hauv khw rau qee lub npe tseem ceeb xws li Hush Puppies.
Source: NWS
Deutsche Bank tus kws tshuaj ntsuam Gabriella Carbone hais rau CNBC dhau email tias DSW lub khw muag khoom tshiab "tuaj yeem cuam tshuam rau lub sijhawm ntev." Nws hais tias lub linchpin tiag tiag, txawm li cas los xij, yog rau cov saw hlau los "ua kom pom lub teb chaws cov npe nyob rau hauv txoj kev tseem ceeb nrog cov khw-hauv-cov khw, uas yuav tsum pab Designer Brands Inc. txuas ntxiv tsim nws cov neeg muag khoom kev sib raug zoo."
DSW "Warehouse Reimagined" lub khw yuav muaj hom qhib-muag, qhov ntau thiab tsawg rau cov neeg siv khoom rub lawv tus kheej yam tsis muaj kev pab los ntawm cov koom tes. Rau cov neeg yuav khoom uas tsis txaus siab rau kev pab los ntawm cov neeg ua haujlwm txhua, kev txheeb xyuas tus kheej yuav yog qhov kev xaiv. QR cov lej yuav raug muab tso ua ke kom tso cai rau cov neeg siv khoom nkag mus rau cov ntaub ntawv ntau ntxiv ntawm lawv lub xov tooj thaum nyob hauv khw, tsis yog cov npe tam sim no thiab cov khoom lag luam.
Thaum cov qauv tshiab me dua - nyob ib ncig ntawm 15,000 square feet es tsis yog 25,000 square feet - Rawlins tau hais tias nws tau cog lus los muab cov neeg siv khoom sib npaug ntawm cov khoom muag, siv zog kom nyob twj ywm hauv Tshuag rau txhua qhov ntau thiab tsawg. Qhov me me square footage pab txo tus nqi ruaj khov, thaum tus qauv tshiab tseem tso cai rau muag tib yam khoom muag, nws hais ntxiv.
Rawlins tsis tau tshaj tawm cov hom phiaj nyiaj txiag rau "Warehouse Reimagined" lub tswv yim. Tab sis, txhawm rau ntsuas nws txoj kev vam meej, cov neeg soj ntsuam kev lag luam zoo li Telsey yuav xav paub seb puas muaj qhov tshwm sim ntawm kev muag khoom, thiab kev muag khoom piv rau cov khw muag khoom tsis hloov kho, ntawm lwm qhov kev ntsuas.
DSW tshiab pilot khw qhib hauv Houston, TX lub asthiv no. "Warehouse Reimagined" yuav muaj cov khw muag khoom hauv khw rau qee lub npe tseem ceeb xws li cov khw muag khoom tus kheej Crown Vintage thiab Mix No. 6.
Source: NWS
Thaum nyob rau hauv ib qho chaw sib txawv ntawm cov khw muag khoom, Lub Hom Phiaj hu tawm cov khoom muag kev txhim kho hauv ntau pua lub khw muag khoom nws tau hloov kho txij li xyoo 2017. Ntawm Lub Hom Phiaj 2022 cov neeg ua lag luam hnub nyob rau lub Peb Hlis, Tus Thawj Saib Xyuas Haujlwm John Mulligan tau hais tias kev nce tsheb yuav pab tsav qhov nruab nrab ntawm ob mus rau plaub feem pua ntawm kev muag khoom nruab nrab. nqa nyob rau hauv thawj xyoo tom qab ib tug remodel thiab lwm ib mus rau ob feem pua lifting nyob rau hauv lub thib ob xyoo.
DSW yuav tab tom nrhiav rau qhov kev sim ua haujlwm rau qee qhov kev qhia. Rawlins tau hais tias kwv yees li ib ntawm tsib lub khw DSW tuaj rau daim ntawv xauj tsev txhua xyoo. Designer Brand yuav muaj peev xwm saib ntawm kev xa tawm dab tsi ua haujlwm rau cov khw muag khoom thaum daim ntawv xauj tsev tas sij hawm. Nws muaj txog 700 lub khw.
Ib lub teb chaws loj hom DSW yuav mus yam tsis muaj? Nike. Cov kis las ncaws pob tau xaus nws txoj kev lag luam wholesale nrog cov khw muag khoom xyoo no ua ib feem ntawm nws kom nce nws tus kheej ncaj qha rau cov neeg siv khoom lag luam.
Telsey tau hais tias "Poob Nike yog qhov loj heev," "Nws yog ib qho nyuaj los hloov Nike, koj yuav tsum muaj peev xwm rov tsim kho koj tus kheej kom ua li ntawd. Kuv xav tias qhov ntawd yog qhov [DSW tab tom sim ua. "
Tau qhov twg los: https://www.cnbc.com/2022/05/06/dsw-tests-layout-to-spotlight-brands-like-adidas-crocs-birkenstock.html