Cov neeg haus dej haus cawv txuas ntxiv siv raws li kev muag khoom kim heev Booze nce 23%. Tab sis Puas yog Pawg Kev Txom Nyem Pov Thawj?

Bourbon yog booming thiab tequila qeb yog muag high-end, sippable fwj sai dua puas tau ua ntej. Raws li cov neeg haus dej haus cawv txuas ntxiv tau txais kev siv nyiaj ntawm lawv cov khoom plig, kev muag khoom ntawm cov khoom kim heev tau nce 23% hauv lub quarter thib ob ntawm 2022. Hauv xyoo tas los, Cov ntaub ntawv los ntawm Distilled Spirits Council of US (DISCUS) qhia tau hais tias kev muag khoom ntawm cov khoom kim heev tau nce 43%, coj los ntawm tequila thiab American whiskey.

Tab sis nyob rau hauv lub ntsej muag ntawm ib qho kev poob nyiaj txiag tuaj, qhov twg yog qhov uas tawm ntawm tus ntsuj plig hwm?

Txawm hais tias muaj kev nce nqi siab tshaj plaws hauv kaum xyoo thiab kev hem thawj ntawm kev loj hlob tsis zoo ntawm kev lag luam, DISCUS sau tseg tias kev muag khoom ntawm cov khoom lag luam zoo nkauj tseem muaj kev vam meej.

"Peb tau txuas ntxiv pom cov neeg siv khoom xav tau zoo rau cov khoom kim heev cov khoom lag luam los ntawm lub quarter thib ob ntawm 2022 txawm tias muaj kev lag luam tam sim no," said DISCUS Tus Thawj Saib Xyuas Kev Cai Pej Xeem Christine LoCascio. Nws sau tseg tias tus ntsuj plig sector yeej ib txwm muaj zog nyob rau hauv cov nyiaj txiag nyuaj.

Ntawm qhov tod tes, a tsab ntawv ceeb toom tsis ntev los no los ntawm Rabobank kwv yees tias qhov kev thov rau cov khoom lag luam zoo tshaj plaws yuav "mos qhov tseem ceeb" hauv lub quarter thib plaub ntawm 2022 thiab "tig pom qhov tsis zoo" hauv 2023. Nws kuj tau taw qhia tias thaum xyoo 2009 qhov kev lag luam poob qis, ntu super-premium poob qis heev.

Tab sis cia saib cov lej. Hauv peb lub hlis dhau los, tequila pom qhov loj tshaj plaws nce, tshaj tawm 43% kev loj hlob txhua xyoo. American whiskey nce 30%.

Ob pawg tau ua rau kev hloov pauv mus rau kev hwm - tequila pom qhov nce loj tshaj plaws (75% txhua xyoo kev loj hlob tus nqi) hauv Asmeskas kev lag luam ua raws li American Whiskey thiab Cognac ntawm 46% thiab 31%. Tequila muag hauv North America tau nce tsis tu ncua los ntawm 2002 txog 2016, thaum kev muag khoom tau nce mus txog qhov siab ntawm $ 22.3 billion.

Tshaj li lub quarter no, raws li DISCUS, ob qho tib si tequila thiab American whiskey tau nce siab nyob rau tsib xyoos dhau los, loj hlob 45% nyob rau lub sijhawm.

Scotch tau loj hlob sai dua li xyoo tas los, nrog 13% kev loj hlob txhua xyoo piv rau xyoo tas los 10%.

LoCascio sau tseg, "Nws zoo li macroeconomic headwinds qeeb qhov kev loj hlob txaus ntshai ntawm cov khoom kim heev muag khoom ntawm 2021 tab sis tsis muaj zog txaus los thim qhov txiaj ntsig zoo."

Cov ntaub ntawv no los ntawm kev txheeb xyuas peb lub hlis twg tsis ntev los no los ntawm DISCUS 'Luxury Brand Index, ib lub cuab yeej nyuam qhuav tsim los tshuaj xyuas kev muag khoom ntawm cov hwm thiab cov txiaj ntsig zoo tshaj plaws (tshaj $ 50).

Tab sis thaum ib pawg neeg coob zuj zus tuaj, qhov kev nthuav dav tshaj plaws yog qeeb. Kev loj hlob ntawm lub quarter thib ob tau nce los ntawm 21%, raws li DISCUS, nqis los ntawm 50% xyoo dhau los kev loj hlob nyob rau xyoo 2021 txog 2021 lub sijhawm. Qhov no puas muaj kev cuam tshuam txog kev hloov hauv tides?

Nws tuaj yeem nyob ntawm qhov khoom. Qee pawg ntawm cov khoom kim heev dab tsis muaj tib lub zog nyob. Japanese whiskey poob tiaj tus, thaum Irish whiskey poob qis, loj hlob tsuas yog 7% lub quarter no piv rau 24% xyoo tas los lub quarter thib ob.

Daim ntawv tshaj tawm Rabobank tau hais tias "peb ntseeg tias tag nrho cov dab neeg ntawm kev loj hlob ntawm ntu super-premium tseem zoo li qub, thiab txhua qhov kev poob qis uas peb yuav pom nyob rau xyoo tom ntej yuav tsum tau saib hauv cov ntsiab lus ntawm xyoo tshwj xeeb ntawm kev loj hlob hauv 2021."

LoCascio hais tias "Dab ntxwg nyoog yog cov khoom kim heev uas pheej yig uas ua rau cov neeg siv khoom zoo siab," LoCascio hais. "Cov neeg siv khoom txaus siab siv nyiaj ntxiv rau tus ntsuj plig tshwj xeeb thiab xaiv haus kom zoo dua, tsis yog ntxiv."