Dodge Challenger, Charger yuav tsum txiav tawm hauv 2023

DETROIT - Dodge yuav txiav nws cov roj-powered Challenger thiab Charger cov leeg tsheb thaum kawg ntawm lub xyoo tom ntej, cim qhov kawg ntawm lub sijhawm rau lub hom phiaj thaum nws pib hloov mus rau lub tsheb fais fab.

Txij li thaum sawv rov los nyob rau nruab nrab mus rau lig 2000s, lub Charger thiab Challenger - cov npe tau nrov nyob rau xyoo 1960 thiab 1970s - tau ua haujlwm zoo rau Dodge thiab cov tsheb nrov rau cov tiam tshiab ntawm lub taub hau.

Ob lub qhov rooj Challenger tshwj xeeb tshaj yog cuam tshuam txoj hlua ntawm nostalgia nrog cov neeg yuav khoom ua tsaug rau nws qhov kev tshoov siab retro, thaum lub Plaub-qhov Charger tau tswj kom ua tiav qhov muag tseem ceeb txawm tias cov neeg siv khoom. flocking los ntawm sedans mus rau SUVs nyob rau hauv xyoo tas los.

Dodge kuj tseem muaj peev xwm ua kom cov txiaj ntsig tau los ntawm cov tsheb, uas tau pib nqi txij li tus nqi qis-$ 30,000 mus txog ze li $ 90,000 rau nws cov qauv Hellcat uas ua rau ntau tshaj 700 horsepower.

"Dodge, nrog rau Challenger thiab Charger, lawv yeej nrhiav tau ib txoj hauv kev los mus rau lub hauv paus ntawm lub tsheb ntawd. Cov tsheb no yeej qhia tau hais tias ... thiab muaj peev xwm tuav tau qhov tseem ceeb ntawd, "Stephanie Brinley, tus kws tshuaj ntsuam tus thawj coj ntawm S&P Global hais. "Muaj qhov tseeb DNA thiab qhia meej txog qhov lawv yuav tsum ua yog pab ua kom hloov mus rau hluav taws xob."

Dodge CEO Tim Kuniskis tau hais txog qhov ua tau tias Charger thiab Challenger cov npe tuaj yeem siv rau yav tom ntej electrified tsheb, suav nrog lub tsheb hluav taws xob uas yuav los tom ntej hauv 2024. Nws tau hais yav dhau los tias nws ntseeg tias kev siv hluav taws xob - txawm tias cov tsheb sib xyaw nrog cov cav tsis muaj zog lossis cov qauv hluav taws xob tag nrho - yuav txuag qhov nws tau hu ua tus tshiab. "Golden Age of nqaij leeg."

Tau ntau xyoo, Kuniskis tau ceeb toom tias qhov kawg tab tom los rau cov tsheb uas muaj roj-powered vim yog cov kev cai emissions. Dodge niam lub tuam txhab Hnub qub, yav dhau los Fiat Chrysler, nyob rau hauv qhov phem tshaj ntawm cov tuam txhab loj tshaj plaws rau Asmeskas kev lag luam nruab nrab roj kev lag luam thiab cov pa roj carbon emissions.

Raws li ntau lub npe hloov mus rau cov tshuab me me thiab siv roj ntau dua, Dodge dov tawm Hellcat qauv thiab lwm yam tsheb ua haujlwm siab. Cov qauv zoo li no tau pab tsim kom muaj kev mloog zoo rau lub hom phiaj tab sis tsis tau pab tus kws tsim tsheb cov pa roj carbon hneev taw, yuam nws mus yuav cov credits los ntawm automakers xws li Tesla.

"Lub hnub ntawm lub thaiv hlau supercharged 6.2-liter V-8 yog suav nrog," Kuniskis yav dhau los hais rau CNBC, xa mus rau cov cav zoo li cov neeg nyob hauv Hellcat. "Tab sis qhov kev ua tau zoo uas cov tsheb tsim tawm tsis suav nrog."

Dodge tab tom tshaj tawm cov tsheb tshwj xeeb thiab cov khoom lag luam kom "ua kev zoo siab" qhov kawg ntawm lub tsheb raws li lawv niaj hnub no. Dodge cov phiaj xwm suav nrog xya qhov tshwj xeeb, lossis "buzz," qauv; ib qho kev nco txog "Hu Kawg" hauv qab-hood plaque rau tag nrho 2023 qauv tsheb; thiab txheej txheem kev faib khoom tshiab, nrog rau lwm yam kev ntsuas.

Cov txheej txheem tshiab tus tswv lag luam yuav pom Dodge faib 2023 Charger thiab Challenger qauv rau ntau ntau ib zaug, es tsis txhob txiav txim rau txhua lub xyoo. Dodge yuav muab cov neeg siv khoom qhia los nrhiav cov qauv tshwj xeeb ntawm txhua tus neeg muag khoom.

Kuniskis tau hais tias cov txheej txheem yog tsim los pab cov neeg siv khoom kom tau txais lub tsheb tshwj xeeb uas lawv xav tau.

"Peb xav kom paub tseeb tias peb ua kev zoo siab rau cov tsheb no," Kuniskis tau hais thaum lub sijhawm tshaj tawm xov xwm rau ib qho kev tshwm sim lub lim tiam no hauv Pontiac, Michigan.

Lub Charger thiab Challenger yog tsim los ntawm Stellantis 'Brampton Assembly cog hauv Ontario, Canada. Lub tuam txhab hais tias nws tau tsim ntau dua 3 lab Dodge tsheb ntawm cov nroj tsuag, suav nrog 1.5 lab Chargers thiab ntau dua 726,000 Challengers muag hauv Asmeskas

Stellantis ua ntej lub xyoo no tshaj tawm cov phiaj xwm nqis peev $ 2.8 nphom hauv cov nroj tsuag thiab lwm lub chaw Canadian, tab sis nws tsis tau qhia tawm tias lub tsheb yuav raug tsim tawm ntawm cov chaw.

"Thaum peb kaw Brampton nws yuav yog 20-xyoo khiav ntawm Dodge leeg tsheb," Kuniskis tau hais. "Peb yuav tsum ua qhov no."