Hnub kawg tshaj tawm rau hnub Thursday ntawm Nielsen blog tshaj tawm hu ua "Podcasts yog Resonating nrog Ntau haiv neeg" uas rub ua ke cov ntaub ntawv los ntawm ntau ntawm lawv cov ntawv ceeb toom tsis ntev los no uas qhia tias kev mloog suab tau loj hlob hauv cov neeg Dub, Hispanic, thiab Asian-Asmeskas cov neeg tuaj saib uas nyob rau hauv lem yuav txuas ntxiv mus. kom loj hlob podcast cov nyiaj tau los ua lag luam.
Neilsen tau tshaj tawm tias cov neeg mloog podcast tau loj hlob ntau haiv neeg
Nielsen
Lawv cov blog yog kev tsom xam cov ntsiab lus ntawm lub sijhawm ntev uas lawv tau tshaj tawm tsis ntev los no, feem ntau yog qhov sib txawv thiab muaj cov neeg tuaj saib los txhawb nws.
Lawv daim ntawv tshaj tawm Podcast Buying Power qhia tau hais tias nyob rau nruab nrab cov neeg los ntawm cov neeg siv khoom hauv qab no mloog cov podcasts ntawm 9 txog 12 zaug hauv ib hlis: Neeg Esxias Asmeskas, Dub, Neeg Mev, cov neeg xiam oob qhab thiab LGBTQ+ pawg.
Ntawm lwm qhov tseem ceeb ntawm Nielsen lub blog yog tias:
- Cov neeg mloog dub yog qhov nruab nrab ntawm 73% hom rov qab rau podcast tshaj tawm
- Hispanic podcast mloog hauv 25-39 pej xeem tau nce ob npaug hauv peb lub xyoos dhau los.
- Neeg Esxias Asmeskas cov neeg mloog podcast tau loj hlob 500% nyob rau xyoo kaum xyoo dhau los
Lawv cov blog tag nrho qhia txog lub zog ntawm cov neeg tuaj saib podcast sai sai thiab hais txog IAB qhov kev kwv yees tias podcast ad cov nyiaj tau los yuav ncav cuag 2 billion los ntawm 2023.
Lawv siv lawv cov ntaub ntawv los ua lub ntsiab lus uas cov neeg tuaj koom kev koom tes los ntawm tsis yog tsuas yog sawv cev hauv xov xwm tab sis los ntawm kev muaj cov ntsiab lus uas txuas rau lawv los ntawm "cov suab ntseeg siab uas muaj keeb kwm zoo sib xws lossis muaj kev nyiam sib xws."
Nielsen cov lus ceeb toom dovetails nrog cov lus ceeb toom zoo sib xws los ntawm Edison Kev Tshawb Fawb nrog lawv cov ntaub ntawv Dub thiab Latino podcast. Lawv Latino Podcast Listener Report 2021 pom tias 36% ntawm Asmeskas Latinos hnub nyoog tshaj 18 xyoo tau mloog podcast hauv lub hli tas los, uas yog 44% nce ntxiv ntawm cov lej los ntawm lawv daim ntawv tshaj tawm Latino xyoo 2020. Lub caij no, lawv cov Dub Podcast Mloog Tshaj Qhia 2021 pom tias 36% ntawm cov neeg laus Asmeskas Dub tam sim no yog cov mloog podcast txhua hli.
Cov yeej tiag tiag ntawm cov ntawv ceeb toom zoo li no yog qhov tseeb tias cov ntsiab lus ntau ntxiv rau cov neeg tuaj saib sib txawv tam sim no yuav raug tsim nrog rau cov neeg mloog ntau dua ntawm cov pab pawg uas yog xov xwm zoo rau cov zej zog loj hlob hauv cov pab pawg.
Tau qhov twg los: https://www.forbes.com/sites/joshuadudley/2021/12/31/nielson-reports-what-podcast-audiences-already-know-diversity-in-listening-to-audio-is-growing/