Distilled Spirits tam sim no nrov dua npias hauv Tebchaws Meskas

Lub Distilled Spirits Council ntawm Tebchaws Meskas nyuam qhuav tuav nws lub rooj sib tham txog nyiaj txiag txhua xyoo. Lub rooj sib tham digital suav nrog cov ntaub ntawv txaus los qhia txog kev rov qab muaj zog rau kev lag luam tom qab ntawm COVID-era lockdowns. Thiab rau 13th xyoo ncaj, cawv tau txais kev lag luam hauv Teb Chaws Asmeskas haus cawv, nce mus rau 42.1%. Daim duab ntawd yog qhov tseem ceeb tshaj plaws: thawj zaug, cov nyiaj tau los ntawm cov neeg muab khoom plig tau tshaj li ntawm npias.

"Txawm hais tias muaj kev lag luam nyuaj, cov neeg siv khoom txuas ntxiv txaus siab rau cov txiaj ntsig zoo thiab cov dej cawv zoo hauv xyoo 2022," raws li Chris Swonger, tus thawj tswj hwm thiab CEO ntawm lub koom haum kev lag luam luv luv li DISCUS. "Cocktail kab lis kev cai tseem muaj kev vam meej hauv Tebchaws Meskas txhawb cov haujlwm hauv kev ua haujlwm, kev tos txais qhua thiab kev ua liaj ua teb."

Swanger tau hais ntxiv tias kev muag khoom plig muaj zog tau pab rov qab los hauv Asmeskas kev tos txais qhua. Nws yog ib qho kev lag luam uas tseem tab tom tawm tsam kom rov qab los ntawm 2020. Raws li US Bureau of Labor thiab Statistics, kev ua haujlwm hauv tsev tos qhua tseem poob qis los ntawm 750,000 txoj haujlwm piv rau qib ua ntej muaj kev sib kis. Thiab thaum kev muag khoom ntawm tus ntsuj plig ntawm cov chaw tsim khoom lag luam tau nce siab, lawv yog li 5% qis dua li xyoo 2019.

"Kev rov qab los ntawm kev tos txais kev lag luam tau nce mus rau qhov raug, tab sis peb yaum cov neeg tsim cai lij choj ntawm tsoomfwv thiab xeev kom nrhiav txoj hauv kev los txhawb cov lag luam no thaum lawv tseem rov qab los," Swonger ntxiv. "Kev ntsuas los ua kom muaj kev lag luam tshiab los ntawm kev muab cov neeg siv khoom plig nrog kev nkag tau ntau dua thiab kev xaiv ntau dua yuav ua rau muaj kev loj hlob ntawm kev lag luam."

Txuas ntxiv kev hwm ntawm cov dab agave - nrog rau cov American whiskey pawg - yog qhov tseem ceeb hauv kev pab cawv thaum kawg coj lub npe los ntawm npias. Raws li DISCUS tus thawj coj ntawm pej xeem txoj cai & lub tswv yim Christine LoCascio, "ntau tshaj 60 feem pua ​​​​ntawm cov ntsuj plig sector tag nrho cov nyiaj tau los yog los ntawm kev muag khoom ntawm high-end thiab super-premium ntsuj plig, feem ntau yog coj los ntawm Tequila, [bourbon, thiab rye]," nws sau ntawv. "Txawm hais tias ntau tus neeg tau txais kev pab tau hnov ​​​​qhov pinch ntawm kev nce nqi thiab txo cov nyiaj tau los pov tseg, lawv tseem txaus siab yuav lub raj mis tshwj xeeb ntawd xaiv los haus me ntsis khoom kim heev thiab haus zoo dua, tsis yog ntau dua."

Lwm qhov tseem ceeb hauv kev ua lag luam yog qhov kev ua tau zoo ntawm kev npaj-rau-kub, cov kaus poom cocktails (RTDs). Tab sis raws li tau tham nyob rau hauv lub rooj sib tham txog kev lag luam, tseem muaj qhov tsis sib xws ntawm qhov RTDs thiab malt-based RTDs raug them se thiab tswj hwm li cas. Txawm hais tias lawv feem ntau muaj cov cawv zoo sib xws, feem ntau tsoomfwv tseem ua rau nws nyuaj rau kev yuav khoom-thiab kim dua los yuav-ua ntej sib xyaw tequila-thiab-soda piv rau malt haus flavored nrog agave syrup. Pushing kom qhov tsis sib xws nyob rau hauv qhov chaw yog npias wholesalers lobby. Tab sis nws yuav dhau los ua txoj haujlwm tsis muaj zog ntxiv vim yog cov neeg ua si loj tshaj plaws hauv npias, suav nrog ABI thiab MolsonCoors, nce lawv cov tuav hauv qhov chaw ntsuj plig.

Ob peb qhov tseem ceeb ntxiv ntsig txog kev loj hlob hauv 2022, los ntawm qeb:

  • Tequila / mezcal muag tau nce 17.2%, lossis $ 886 lab, tag nrho $ 6.0 billion
  • Vodka muag tau tiaj tus ntawm $ 7.2 nphom.
  • American whiskey muag tau nce 10.5%, lossis $ 483 lab, tag nrho $ 5.1 billion
  • Brandy & cognac muag tau nqis 12.3%, lossis $ 428 lab, tag nrho $ 3.1 billion
  • Cordials muag tau nce 2.6%, lossis $ 73 lab, tag nrho $ 2.9 billion

Tau qhov twg los: https://www.forbes.com/sites/bradjaphe/2023/02/10/distilled-spirits-are-now-popular-than-beer-in-the-united-states/