Lub lim tiam dhau los Boston Consulting Group tshaj tawm qhov tsim ntawm BCG X, ib chav tsev rau kev hloov pauv digital. Lawv kuj tso ib txoj kev tshawb no hais tias 60% ntawm cov tuam txhab tshawb fawb txog kev npaj yuav nce kev siv nyiaj rau kev hloov pauv digital hauv 2023 txawm tias muaj kev ntshai kev poob qis, tawm tsam tsuas yog 4% kev npaj txiav. Ob qhov chaw tsom mus rau cov kev pib no yog thawj zaug, kev hloov pauv tus qauv kev lag luam, thiab kev ruaj ntseg thib ob.
Txhob Ua Nyuj Dab
Robert Gordon ntawm Northwestern University ua suab nrov los ntawm thaum ntxov 2000 cov lus nug txog kev cuam tshuam ntawm cov khoos phis tawj ntawm kev ua haujlwm tsim khoom. Qhov tseeb, kev tsim khoom lag luam hauv Teb Chaws Asmeskas tau nce siab ntawm 1997-2008, tab sis tsis muaj lub ntsiab lus tau txais txiaj ntsig zoo li qhov tshwm sim los ntawm 1947-1973. Saib rov qab, nws zoo li thawj nthwv dej ntawm digitization, uas yog hais txog ERP systems streamlining industrial processes, ua rau qee qhov sib txawv, tab sis tsis muaj tiag "transformation".
Puas yog peb tab tom taug kev nyuj? Thiab, yog tias muaj, tam sim no txawv li cas?
Cov lus teb yuav yog, thiab qhov sib txawv tam sim no yog cov neeg siv khoom muaj zog digitally. Puas tau txij li xyoo 2000 cov neeg siv khoom siv thev naus laus zis tau tawg nrog kwv yees li 7 billion lub xov tooj ntse, 4.6 billion tus neeg siv social media, thiab tsawg kawg 20 lab e-commerce chaw tam sim no nyob thoob ntiaj teb. Cov neeg siv khoom digital no tam sim no tau nruab los tsav kev hloov pauv hauv koj tus qauv kev lag luam, muab koj paub yuav ua li cas koom nrog lawv hauv cov txheej txheem tsim khoom.
Inventing rau cov neeg siv khoom
Xav txog tus piv txwv ntawm Txheem cov khoom tu plaub hau. Lub tswv yim yog muag tus kheej cov qauv rau cov neeg siv khoom raws li daim ntawv nug hauv online. Lub tuam txhab leans rau hauv lub tswv yim ntawm perpetual innovation thiab ua kom muaj txiaj ntsig ntawm kev koom tes. Lawv lub homepage nyeem:
"Kev nce qib yog tsim rau hauv txhua tus qauv Prose. Peb niaj hnub hloov kho peb cov khoom nrog cov khoom xyaw tshiab thiab cov complexes tsim los ntawm peb R & D lab, thiab raws caij nyoog kho koj cov qauv kom phim cov xwm txheej hauv koj tus lej ZIP. Koj yog ib feem ntawm cov txheej txheem ib yam nkaus - qhia peb seb koj cov plaub hau ua haujlwm li cas siv Kev Tshawb Fawb & Ua kom zoo, thiab peb yuav hloov kho koj qhov kev txiav txim tom ntej kom tau txais txiaj ntsig zoo dua nyob rau lub sijhawm. "
Prose tau tshaj tawm tias loj hlob mus $100M hauv kev muag khoom txij li nws tau tsim xyoo 2017. Kev cuam tshuam rau cov qauv kev lag luam ib txwm muaj xws li muag ncaj qha rau cov neeg siv khoom, ua tus kheej batch, thiab xauv cov neeg siv khoom hauv kev sib raug zoo ntawm ob txoj kev. Qhov no suav nrog kev hloov pauv digital ntawm kev ua lag luam, cov txheej txheem tsim khoom lag luam thiab kev thauj mus los ntawm mais kawg, thiab siv qhov zoo ntawm cov ntaub ntawv txheeb xyuas, microservice architecture, thiab cov xov tooj ntse.
Inventing rau cov neeg siv khoom lag luam
Ntawm qhov kawg ntawm spectrum coj John Deere ua piv txwv. Tau ntau caum xyoo Deere muag ntawm engineering zoo, zoo, thiab ib hom kev ntseeg siab. Mechanical innovation yog zaj dab neeg, thiab tus neeg siv khoom tsuas yog txoj hauv kev los koom nrog yog ntsej muag los ntawm cov neeg muag khoom. Niaj hnub no, Deere yog tus thawj coj hauv kev siv cov thev naus laus zis digital hauv nws cov cuab yeej suav nrog telematics, tswj tus kheej tsav tsheb, muaj peev xwm saib xyuas tej thaj chaw deb thiab microservice architecture.
Qhov ntau ntawm cov tsheb laij teb ntse, tsheb thauj khoom, thiab cov tshuab txiav tsis yog cov tshuab zoo dua. Lawv suav nrog tus qauv kev lag luam tshiab tshiab hu ua "Precision Ag Technology"nrog rau tus nqi lus pom zoo kho tus neeg siv cov ntaub ntawv ntau ntxiv. Lub homepage nyeem:
"Txo cov nqi nkag los ntawm kev tswj hwm lub tshuab zoo dua thiab kev thov raug. Ua kom Yields los ntawm kev txhim kho txhua yam ntawm koj cov txheej txheem ntau lawm. Khiav Smoother nrog Tsawg Stress los ntawm kev ua haujlwm rov ua haujlwm dua thiab ua kom muaj kev kuaj mob nyob deb. "
Deere cov Tshuag yog nce 195% nyob rau tsib xyoos dhau los piv rau tsuas yog 40% rau Dow.
Kev Lag Luam Model Transformation thiab Sustainability mus tes ntawm tes
Cov piv txwv no qhia txog kev xav txog kev xav uas pib nrog cov neeg siv khoom xav tau, txawm tias lawv tsis thov kom meej meej, thiab tom qab ntawd ua haujlwm rov qab los daws cov teeb meem kev ua haujlwm ntawm kev ua nws. Digitizing cov txheej txheem uas twb muaj lawm xauv rau hauv lub tswv yim qub, tawm hauv lub qhov rooj qhib rau cov neeg sib tw kom rov tsim kho kev lag luam rau cov neeg siv khoom digital uas yuav tsis tsuas yog dhia mus rau qhov kev thov zoo dua, tab sis crow txog nws hauv kev tshaj xov xwm.
Technology yog qhov tsim nyog rau kev hloov pauv kev lag luam loj, thiab nws kuj tau teeb tsa theem rau kev txhim kho kev ruaj ntseg. Rau ob qho tib si Prose thiab Deere, kev koom tes nrog cov neeg siv khoom tsis tu ncua tsim lub platform rau decarbonization pib nyob txhua qhov chaw los ntawm kev tsim ntim thiab rov qab tswj hwm rau cov roj txuas ntxiv. Cov neeg siv khoom tuaj yeem tsav cov txheej txheem yog tias lawv koom nrog cov khoom plig los ntawm kev txuag nyiaj tau ua nrog cov nyiaj tau los txuas ntxiv ua lag luam xws li Deere's Precision Ag thiab Prose's Salon subscription service, ob qho tib si tsim cov nqi lag luam tib lub sij hawm raws li cov txiaj ntsig carbon-efficiency.
Kev hloov pauv digital tuaj yeem yog ob-rau-ib qho yog tias koj tau txais cov tswv yim zoo.
Source: https://www.forbes.com/sites/kevinomarah/2022/12/08/john-deere-and-prose-digital-transformation-is-80-strategy-and-20-technology/