Cov Khoom Plig Digital Rau Hnav Hauv Metaverse

As lub caij so nyiaj so koobtsheej los txog rau lub xyoo no, cov neeg tsim qauv ntawm Pacsun tau muab cov lus qhia tshiab: tsim ib lub caij nyoog sau rau lub metaverse. Yog li ntawd lawv tau plucked ib tug puv tes ntawm cov hom tshiab tshaj plaws muag hauv online thiab hauv khw muag khoom - xws li lub tsho flannel plaid, dub wash baggy ris thiab ib lub txiv kab ntxwv raglan hoodie - thiab nrog ob peb clicks muab lawv mus rau hauv tiaj tus, virtual replicas guaranteed kom haum txhua tus avatar. ntawm koj daim ntawv teev khoom.

Lub tswv yim, yam tsawg kawg, yog tias cov tub ntxhais hluas uas hnav khaub ncaws lub cev ntawm lawv cov npe Christmukkah xav tau tej zaum yuav xav tau qhov sib txuam virtual rau lawv cov avatars. Cov digital versions, uas tsis tshua kim, tuaj yeem yuav ntawm Roblox rau qis dua $ 5.

Brianee Olson, Pacsun tus thawj tswj hwm, uas tau sau tseg tias 85% ntawm nws cov neeg siv khoom yog Gen Z. "Peb tau tsom mus rau qhov tseem ceeb tshaj plaws ntawm peb lub cev. khoom muab. Los ntawm kev tshawb nrhiav pom, virtual yog qhov ua raws sai. "

Ntau cov khw muag khoom muag tau muag nyob rau hauv metaverse lub caij so hnub so, tab tom nrhiav kom haum rau cov tub ntxhais hluas cov neeg yuav khoom uas xav tsim lub txee dai khaub ncaws virtual thiab muab lawv cov avatars hauv lawv cov hom nyiam. Lub metaverse tej zaum yuav pab tau me ntsis rau cov kab hauv qab thaum lub sij hawm lub khw muag khoom ua-lossis-so so lub quarter, tab sis tsis muaj lub tuam txhab xav kom tawm mus yog tias cov metaverse dhau los ua qhov loj tom ntej, thiab lawv tsis xav kom tshwm sim xyoo no, thaum nws pib. ua ib yam.

Ntau lub khw muag khoom tau ua cov hnub so virtual pub dawb. Amazon cov ntawv sau cov khoom ua si hnub so qhia cov neeg yuav khoom mus rau nws lub ntiaj teb virtual tshiab ntawm Roblox thiab muab lub npog ntsej muag dawb dawb hauv cov duab hma liab, xav tias yog kev ntxias.

American Eagle teeb tsa lub khw hnub so virtual ntawm Roblox, tshwm sim los ntawm kev lag luam nto moo hauv Berlin thiab New York. Raws li cov daus maj mam poob rau saum cov kab ntawm lub rooj muag khoom decked nrog txoj hlua teeb, avatars tuaj yeem tuav lub kas fes kub, tsim cov duab puab dej khov thiab khw. Cov ntawv luam tawm digital ntawm lub npe flannels, sweaters thiab hoodies yog dawb, lub tswv yim uas tau pab nws garner 35 lab sim-ons thiab ua nws thib ob-feem ntau koom nrog-nrog hom txij li thaum nws tso tawm ntawm lub platform ua ntej xyoo no, tom qab tsuas yog Gucci.

Los ntawm cov hnub so rau xyoo tom ntej, tib cov khaub ncaws yuav muaj tus nqi tag. "Peb xav tias tam sim no peb tau nkag siab tias muaj kev txaus siab tiag tiag," said Craig Brommers, tus thawj coj ua lag luam ntawm American Eagle Outfitters, uas yog tus tswv American Eagle thiab Aerie. "Peb xav tias yuav muaj lub sijhawm los muag cov khaub ncaws digital nyob rau yav tom ntej uas tsis nyob deb."

Lwm cov khw muag khoom tau noj cov khoom sib txawv, nthuav tawm cov khw muag khoom hnub so virtual ntawm lawv cov vev xaib tsis tu ncua, qhov twg cov neeg yuav khoom tuaj yeem nyem los ntawm qee qhov kev ua koob tsheej, qhov chaw zoo nkauj uas muaj kev xaiv xaiv cov khoom plig rau hnub so tiag tiag, tsis yog scrolling los ntawm nplooj ntawv thiab nplooj ntawv ntawm cov khoom mus yos hav zoov. yam khoom zoo meej. Tsis tas yuav rub tawm dab tsi lossis tau txais lub mloog pob ntseg virtual, ntxiv rau cov neeg yuav khoom tuaj yeem coj mus rau kev yuav khoom lub cev.

Piv txwv li, cov tshuaj pleev ib ce hom Charlotte Tilbury muaj ib tug chij nyob rau sab saum toj ntawm nws lub vev xaib uas caw cov neeg yuav khoom tuaj xyuas nws. virtual khw, glittery futuristic qhov chaw nrog kub Christmas ntoo thiab disco pob. Nrog qee qhov kev ua siab ntev, cov neeg tuaj xyuas tuaj yeem hloov cov plaub hau, xim tawv nqaij thiab pleev xim rau ntawm lawv tus avatar, caw cov phooj ywg los nkag rau tib lub sijhawm thiab xauj cov khoom, xws li emerald ntsuab eyeshadow, scarlet matte lipstick thiab super black mascara. Muaj luv nqi tos cov neeg uas ua si luv luv computer game.

Corinne Suchy, Charlotte Tilbury tus thawj coj loj hlob thiab thev naus laus zis hais tias "Peb yeej xav tau lub tebchaws zoo kawg nkaus," "Koj tuaj yeem sim Charlotte lub hnub so saib ntawm koj tus avatar thiab tom qab ntawd kuj yuav qhov zoo li ntawd thiab hnav rau hnub so uas koj yuav mus rau lub asthiv no."

Lub khw virtual yog siv los ntawm lub tuam txhab thev naus laus zis hu ua Obsess, uas kuj tau ua haujlwm nrog cov koom haum nyiam Tsheb loj thauj neeg, Crocs thiab St. Jude's los tsim cov khw muag khoom noj khoom haus virtual xyoo no.

Neha Singh, tus tsim thiab CEO ntawm Obsess hais tias "Peb tab tom ua haujlwm loj heev tam sim no." "Qhov no yeej yog peb lub caij so loj tshaj plaws tsis tau."

Ntau lub koom haum tau qhib lub khw muag khoom noj khoom haus virtual xyoo no, suav nrog cov tuam txhab tsis muaj txiaj ntsig thiab kev zoo nkauj, zam thiab cov tuam txhab khoom kim heev. Yim ntawm kaum ntawm nws cov neeg siv khoom tau tsim cov chaw tshiab digital, feem ntau nrog qee yam kev ua si lossis kev sib raug zoo. Xyoo tas los, feem ntau cov khw muag khoom tsuas yog xaiv los tsim lub khw muag khoom lub cev.

Cov neeg siv khoom feem ntau xaus rau kev siv sijhawm ntau hauv cov chaw virtual tshaj li qhov lawv ua hauv lub vev xaib ib txwm muaj, hais tias Singh, uas txhais tau tias ntau npaum li 25% nce ntawm kev yuav khoom thiab ntau npaum li 20% nce hauv qhov nruab nrab qhov nqi xaj. Thaum cov neeg yuav khoom caw cov phooj ywg tuaj koom lawv ntawm lub khw virtual, lawv lub sijhawm siv dhia los ntawm 200%.

"Ntau lub npe uas tuaj rau peb tau ua li ntawd kom nyiam Millennial thiab Gen Z cov neeg siv khoom," said Singh. "Cov pej xeem no xav tau ntau dua ntawm cov kev paub no."