Txawm hais tias Lub Kaum Ob Hlis Ntuj qeeb hauv cov neeg siv khoom siv, Kev muag khoom hnub so tau nce 8.3%

Khw muag khoom kev muag khoom nyob rau lub Kaum Ob Hlis tau qis me ntsis piv rau lub Kaum Ib Hlis (hloov raws caij nyoog) ntawm rho tawm 1.2% tab sis pom tias muaj kev noj qab haus huv nce ntxiv rau lub Kaum Ob Hlis kawg ntawm 5.2%. "Txawm hais tias muaj kev lag luam zoo li tus nqi siab dua thiab cov paj laum tuaj yeem ua rau lub Kaum Ob Hlis poob, cia peb nco ntsoov lub hom phiaj txuas ntxiv mus txog thaum lub caij so yuav khoom pib," Jonathan Silver, CEO ntawm Affinity Solutions tau hais.

Txij li thaum muaj kev sib kis, muaj kev txo qis ntawm cov neeg siv khoom siv hauv lub Kaum Ob Hlis piv rau Kaum Ib Hlis. Hauv 2021, Lub Kaum Ob Hlis kev muag khoom tau nqis 1.2% piv rau lub Kaum Ib Hlis, ua rau pom kev hloov pauv ntawm cov neeg siv khoom yuav khoom hnub so. Tau ob peb xyoos dhau los, cov khw muag khoom tau pib cov nyiaj so koobtsheej nce qib thaum lub Kaum Hli, uas tau ncua sijhawm hnub so muag khoom. Tag nrho cov hnub so muag, suav nrog Lub Kaum Hli mus txog Lub Kaum Ob Hlis, tau nce 8.3% piv rau 2021.

Lub kaum hli ntuj txog lub Kaum Ob Hlis kev muag khoom tau nce

Kev muag khoom hnub so tau muaj zog txawm tias tus nqi nce nqi thiab kev txhawj xeeb txog nyiaj txiag. Thaum ntsuas lub caij so muag thaum Lub Kaum Hli mus txog Lub Kaum Ob Hlis, feem ntau pawg ua tau zoo dua li xyoo tas los, suav nrog cov ris tsho thiab cov khoom siv, cov khw muag luv nqi, cov koom haum hauv tsev, cov chaw txhim kho tsev thiab cov khw muag khoom noj. Kev muag khoom tsis yog hauv khw, suav nrog kev lag luam e-lag luam, yog 9.8% siab dua xyoo tas los rau tib lub sijhawm. "Peb cov ntaub ntawv tau pom ntau yam kev txiav txim siab zoo li cov khoom siv ncaws pob, kev nyiam ua, cov twj paj nruag, thiab cov khw muag ntawv tau nce 20% xyoo dhau los, uas qhia peb cov neeg siv khoom yuav tsis thim rov qab ntau dhau," said Silver. Pawg uas poob luv rau lub caij so no yog cov khw muag khoom, khw muag khoom hluav taws xob / khoom siv hluav taws xob thiab khoom vaj khoom tsev.

NRF hnyav rau lub Kaum Ib Hlis thiab Kaum Ob Hlis kev muag khoom

Kev muag khoom muag rau lub Kaum Ib Hlis thiab Lub Kaum Ob Hlis ua ke tau nce 5.3% tshaj 2021, raws li National Retail Federation (NRF). "Ob lub xyoos dhau los ntawm kev muag khoom muag tsis tau pom dua, thiab tsis muaj leej twg xav tias nws muaj kev ruaj ntseg," NRF Thawj Tswj Hwm thiab CEO Matthew Shay tau hais. "Txawm li cas los xij, peb kaw tawm xyoo 2022 nrog kev muag khoom txhua xyoo zoo nkauj thiab lub caij so kev hwm txawm hais tias muaj keeb kwm kev nce nqi thiab cov paj laum nce siab kom txias kev lag luam." NRF kev suav ntawm cov khw muag khoom muag tsis suav nrog cov neeg muag tsheb, cov chaw muag roj av thiab cov khw noj mov kom tsom mus rau cov khw muag khoom tseem ceeb. NRF txhais lub caij so so raws li lub Kaum Ib Hlis 1 txog Lub Kaum Ob Hlis 31.

"Peb paub tias nws tuaj yeem kov-thiab-mus rau kev muag khoom hnub so zaum kawg muab kev yuav khoom thaum ntxov Lub Kaum Hli uas zoo li yuav rub qee qhov muag rau pem hauv ntej ntxiv rau cov nqi siab thiab huab cua txias, cua daj cua dub," said Jack Kleinhenz, tus kws tshaj lij nyiaj txiag ntawm NRF. "Kev nrawm ntawm kev siv nyiaj tau dhau los, thiab cov neeg siv khoom tuaj yeem thim rov qab ntau dua li peb tau cia siab, tab sis cov lej no qhia tau tias lawv tau taug kev nyuaj, nce nyiaj txiag ib puag ncig zoo. Cov kab hauv qab yog cov neeg siv khoom tseem koom nrog thiab yuav khoom txawm tias txhua yam tshwm sim nyob ib puag ncig lawv. "

Kev hloov pauv kev coj noj coj ua

Tom McGee, tus thawj tswj hwm thiab CEO ntawm ICSC (International Council of Shopping Centers). McGee tau tham txog yuav ua li cas nyiaj txiag tsis tu ncua thiab kev txhawj xeeb txog nyiaj txiag ua rau tus neeg yuav khoom coj tus cwj pwm tab sis hais tias, "Muaj cov cim ntawm kev rov ua haujlwm thoob plaws hauv kev lag luam kev lag luam. Cov neeg siv khoom txuas ntxiv mus puag hauv khw muag khoom thiab coj kom zoo dua ntawm kev sib cog lus thiab kev tshaj tawm thoob plaws lub caij. "

McGee tau tham txog yuav ua li cas cov neeg siv khoom nyiam mus yuav khoom ntawm qhov chaw cib-thiab-mortar lub caij so no, raws li peb feem pua ​​​​ntawm cov ICSC tau tshawb fawb tau mus xyuas qee hom khw. "Cov neeg yuav khoom muab tus nqi them rau qhov yooj yim thiab muaj peev xwm ua kev yuav khoom los ntawm ntau lub khw hauv ib qho chaw nres tsheb thaum tseem tuaj yeem pom thiab hnov ​​cov khoom ua ntej yuav. Cov kev coj cwj pwm no tseem ua rau muaj kev cuam tshuam rau cov khw thiab cov chaw yuav khoom qhib, "McGee hais. Cov khw muag khoom ua tau zoo rau lub caij so no, nrog ze li ib nrab ntawm cov neeg siv khoom tshawb fawb qhia tias lawv tau mus xyuas lub khw muag khoom ib txwm muaj. Lub caij no, 42% mus yuav khoom hauv zej zog, zej zog thiab chaw ua neej nyob.

Hybrid khw tseem muaj zog

Cov neeg siv khoom leaned mus rau hauv hybrid khw qauv hnub so no, raws li pov thawj los ntawm kev muag khoom online loj hlob 9.8% txij lub Kaum Hli mus txog Lub Kaum Ob Hlis piv rau xyoo tas los. Thaum cov neeg yuav khoom hauv online thiab tuaj tos hauv khw (BOPIS), qhov muag tau pom tias yog cov nyiaj tau los hauv online. Ze li ntawm ib ntawm txhua tsib qhov kev xaj online tso rau lub caij so hnub so thoob ntiaj teb yog los ntawm cov neeg siv khoom siv BOPIS kev xaiv rau kev yuav khoom.

"Cov neeg siv khoom tau zoo siab dua nrog kev sib koom ua lag luam xyoo no piv rau yav dhau los. Cov khw muag khoom tau nqis peev hauv kev xaiv khoom noj khoom haus, zoo li BOPIS, yog li txoj kev taug kev rau cov neeg siv khoom tsis sib haum xeeb, "said Erin Halka, tus thawj coj loj ntawm kev lag luam lub tswv yim ntawm Blue Yonder.

Hnyav cov khoom lag luam txoj haujlwm txhais tau tias muaj kev txo nqi ntau dua thiab cov txiaj ntsig tsawg dua

Khw muag khoom kev lag luam khoom muag tau siab dua txhua lub caij, nrog rau tag nrho cov khoom lag luam nce 20.6% txij lub Yim Hli mus txog Kaum Ib Hlis. Ntau lub khw muag khoom tau pib tshaj tawm los ntawm thawj lub lim tiam ntawm Lub Kaum Hli los pab tshem qee cov khoom lag luam overstocked. Thaum kawg ntawm lub Kaum Ib Hlis, tag nrho cov khoom muag khoom muag (tsis suav nrog tsheb) tau nce los ntawm 14.8% xyoo tas los, kev txhim kho txij thaum pib ntawm lub caij nyoog. "Qhov kev sib tw nrog cov khoom muag ntau dhau yog nws ua rau muaj kev txo nqi ntau dua, thiab thaum qhov no tau txais txiaj ntsig rau cov neeg siv khoom, nws cuam tshuam rau cov khw muag khoom tau txais txiaj ntsig," Mark Mathews, tus lwm thawj ntawm kev tshawb fawb thiab kev lag luam tsom xam rau NRF.

Kev pom zoo rau 2023

"Cia peb tsis txhob saib qhov nce ntxiv ntawm 6% txij lub Kaum Ob Hlis tas los, uas qhia peb cov neeg tseem siv nyiaj, uas ua rau peb muaj kev cia siab txog kev lag luam hauv 2023," Silver said. Ntawm lub rooj sib tham xov xwm uas muaj nyob rau ntawm NRF Big Show nyob ib ncig ntawm lub zeem muag rau 2023, Mathews tau tham txog yuav ua li cas cov neeg siv khoom tus nqi Performance index (CPI) nce 6.5% nyob rau hauv 12 lub hlis dhau los, tab sis CPI nce nyob rau hauv lub yav dhau los rau lub hlis tsuas yog 1.9%. Mathews tau hais tias, "Nco ntsoov tias CPI hnyav hnyav los ntawm cov nqi xauj tsev thiab vaj tsev uas sawv cev rau 33% ntawm tag nrho."

Ob leeg Mathews thiab Silver tau zoo siab txog cov khw muag khoom rau xyoo 2023. "Peb tau pom 6.8% nce ntawm cov neeg siv khoom rau lub Kaum Ob Hlis nrog nce ntawm 11% hauv online," hais tias Silver ntawm lub rooj sib tham xov xwm. Affinity kev daws teeb meem sau ob qho tib si kev yuav khoom thiab kev them nyiaj cov ntaub ntawv hla ntau pawg thiab cov neeg siv khoom. "Kev muag khoom lag luam tau nce 20% txij thaum muaj kev sib kis," Silver hais.

McGee tau hais tias "Lub caij so yog lub caij nplooj ntoo hlav tseem ceeb rau cov khw muag khoom thaum peb mus txog xyoo 2023," McGee hais. Kev muag khoom muag tau nce 8.3% xyoo dhau los, qhia tias cov neeg siv khoom siv txuas ntxiv mus. Cov neeg siv khoom rov qab mus rau cov khw muag khoom, thiab kev muag khoom noj thiab dej haus tau nce ntxiv rau cov hnub so, nce 13% los ntawm 2021. "Yog tias kev ua lag luam tseem muaj zog thiab cov kev ntseeg siab ntawm cov neeg siv khoom tsis ntev los no, peb cia siab tias cov xwm txheej no tseem yuav ua rau cov neeg siv khoom noj khoom haus, khw muag khoom thiab kev paub dhau los hauv 2023, "McGee hais.

Hybrid kav khw, kev tswj cov khoom muag thiab kev ruaj ntseg tseem yog qhov tseem ceeb

Cov qauv kev lag luam hybrid, suav nrog BOPIS thiab kev yuav khoom hauv xov tooj, yuav txuas ntxiv ua tus cwj pwm tseem ceeb ntawm cov neeg siv khoom. Ntau tus neeg yuav khoom pib lawv txoj kev taug kev hauv online nrog lub vev xaib mus ntsib, thiab cov khw muag khoom muaj ntau txoj kev xaiv rau kev yuav khoom, suav nrog khaws cov khoom hauv khw, xa mus rau cov neeg siv khoom hauv tsev, lossis siv cov kev pabcuam curbside. "Cov khw muag khoom tab tom hais txog cov kev coj ua lag luam tshiab no thiab xa lawv cov lus cog tseg, yog li ua kom muaj kev ntseeg siab rau cov neeg siv khoom ntau dua," Halka hais.

Cov khw muag khoom yuav ua haujlwm kom muaj kev tswj xyuas zoo dua ntawm cov khoom muag thiab cov khoom muag pom pom. Halka tau piav qhia tias muaj kev paub zoo ntawm cov khoom lag luam, siv cov khw muag khoom los sau cov khoom lag luam los ntawm lwm tus neeg muag khoom, thiab kev kawm los ntawm kev ua yuam kev yav dhau los txhua tus pab tsim kom muaj kev paub zoo dua rau cov neeg yuav khoom.

Thaum kawg, cov tuam txhab lag luam pej xeem yuav txuas ntxiv ua lub luag haujlwm rau xyoo 2023 rau kev yuav khoom ruaj khov thiab rov ua dua, raws li Blue Yonder. “Kev pom tseeb mus dhau qhov yuav ua li cas thiab qhov twg cov khoom raug tsim; Nws suav nrog yuav ua li cas cov khoom xa tuaj, txoj hauv kev thauj mus los, kev xaiv hauv kev txiav txim kom tiav, thiab kev siv zog ntau dua hauv kev txo cov pa roj carbon monoxide rov qab los, "hais tias Halka.