Deshaun Watson Yuav Tsis Muaj Kev Pom Zoo Rau 'Ib Xyoo lossis Ntau Tshaj'

Once ib lub sijhawm, Deshaun Watson tau suav tias yog yav tom ntej ntawm National Football League. Tshiab tawm ntawm NCAA kev sib tw nrog Clemson, lub quarterback tau tshaj txhua qhov kev cia siab hauv nws 2017 rookie xyoo hauv NFL nrog Houston Texans, thiab nws qhov kev ua tau zoo hauv thaj teb tau zoo dua los ntawm qhov ntawd. Ib txoj hauv kev zoo li meej rau Watson nce mus rau saum.

Tag nrho cov ntawd tau derailed. Watson, 26 xyoo, uas tau hais los ntawm ob lub kaum ob qhov kev sib liam ntawm kev sib deev tsis raug cai, twb tau plam lub caij 2021 vim tias muaj kev cuam tshuam txog kev cai lij choj thiab qhov xwm txheej txaus ntshai ntawm kev iab liam. Tam sim no, tom qab mus txog kev cai lij choj hais nrog 23 ntawm nws accusers, Watson ntsej muag 2022-kev ua si raug ncua rau lub caij XNUMX.

Raws li crass li nws yog los tham txog Watson cov nyiaj txiag yav tom ntej, lub log ntawm kev lag luam txuas ntxiv mus, nrog me ntsis kev xav txog tus cwj pwm qias neeg Watson tau raug liam tias, raws li pov thawj los ntawm tsib xyoos, $ 230 lab lav daim ntawv cog lus nws tau kos npe ua ntej xyoo no nrog. lub Cleveland Browns. Yog tias NFL thiab cov neeg koom ua ke tso cai rau ncua kev ncua tsis muaj kev thov rov hais dua, Watson yuav poob kwv yees li $ 345,000 hauv cov nyiaj hli, raws li Spotrac, lub vev xaib uas taug qab cov ntawv cog lus kis las.

Thaum Watson qhov kev rau txim nyob rau hauv qhov chaw ze ze, muaj ib qho kev ua si sib cais uas NFL cov hnub qub ua si - uas yog kev txhawb nqa, kev tshwm sim ntawm tus kheej thiab kev pom zoo. Nyob rau pem hauv ntej, nws tuaj yeem yog ib ntus ua ntej Watson rov kho dua kom txaus nyiam cov neeg nyiam, cov kws tshaj lij kev lag luam qhia Forbes.

"Ib xyoos lossis ntau dua," hais tias tus kws lij choj kis las Ed Schauder. "Tsis muaj leej twg yuav kov nws tshwj tsis yog nws ua qhov kev sib tw loj, thiab nws yuav tsum tau pom tias muaj siab dawb paug."

Qee zaum, kev iab liam ntawm kev ua phem yog qhov ua rau tuag taus, hais tias Schauder, kws lij choj ntawm Florida-based Nason Yeager.

Watson's Q Score yog qhov tsis zoo

Thaum Lub Peb Hlis 2021, Ashley Solis tau dhau los ua thawj tus ntawm Watson cov neeg iab liam los hais tawm rau pej xeem txog nws qhov kev iab liam ua phem thaum lub sijhawm zaws. Nws ua rau ntau dua 20 lwm tus poj niam ua ntawv foob nrog cov lus foob zoo sib xws. Watson tau tsis lees paub qhov kev iab liam, thiab ob tug loj juries hauv Texas tsis kam coj mus ua txhaum cai. Watson tau txiav txim siab nrog 23 ntawm 24 tus neeg liam. Tsis tas li ntawd, Texans, Watson's qub club, mus txog kev sib hais haum nrog 30 tus poj niam, rau tus uas tsis tau foob nws. Cov ntsiab lus tsis tau nthuav tawm. Cov Texans pauv Watson mus rau Browns thaum Lub Peb Hlis.

Nrog nws cov teeb meem sab nraud xyoo dhau los no, Watson txoj kev lag luam mus rau kablooey. Lub Plaub Hlis 2021, Nike ncua nws txoj kev sib raug zoo nrog Watson. Headphone-maker Beats los ntawm Dre thiab Reliant Energy poob nws. Schauder, uas tau sib tham txog kev pom zoo thiab daim ntawv tso cai pom zoo nrog cov neeg ncaws pob zoo li Tiger Woods, tau hais tias qhov kev iab liam tawm tsam Watson tuaj yeem suav tias yog "kev ua txhaum loj los ntawm kev pom zoo." Txawm li cas los xij, nws hais ntxiv tias Watson "kev ua tau zoo ntawm thaj chaw, kev kho dua tshiab, kev nkag siab ntawm pej xeem" yuav raug cuam tshuam yog tias cov tuam txhab tshawb nrhiav ntiav Watson.

Henry Schafer, tus thawj coj saib xyuas kev lag luam ntawm lub tuam txhab ntsuas Q Cov qhab nia, hais Forbes uas Watson qhov kev ntsuas qhov nyiam tau poob qis thoob plaws xyoo 2021. Cov tuam txhab thiab cov koom haum tshaj lij siv Q Scores los ntsuas tus neeg ncaws pob kev lag luam.

Xyoo 2020, ua ntej qhov kev iab liam tau tshwm sim, Watson qhov txiaj ntsig zoo Q tau nruab nrab ntawm cov hluas, tsis txawv txav rau tus neeg ncaws pob, thiab nws qhov qhab nia tsis zoo yog nyob ib puag ncig 10%. Tom qab ntawd, txawm li cas los xij, Watson qhov qhab nia tsis zoo dhia mus rau 22%. Schafer tau hais tias nws yuav siv Watson peb xyoos lossis ntau dua "kom tau txais (nws) cov duab rov qab mus rau qhov chaw tshaj tawm sab saum toj yuav zoo siab."

Lub neej yav tom ntej nrog Challenger Brand?

Cov neeg sawv cev ntawm Athletes First, uas sawv cev rau Watson, thiab Nike tsis rov qab los thov tawm tswv yim los tham txog Watson qhov kev pom zoo tam sim no. Watson nyob qib 21 ntawm Forbes' 2022 cov neeg ncaws pob tau them siab tshaj plaws, txawm tias ua qhov tseem ceeb tsis muaj kev pom zoo cov nyiaj tau los hauv lub qhov rais taug qab. Los ntawm kev sib piv, Tom Brady yog thawj tus ntawm NFL players nrog $ 83.9 lab hauv tag nrho cov nyiaj tau los, suav nrog $ 52 lab tawm ntawm thaj chaw. Patrick Mahomes yog pab koomtes thib ob zoo tshaj plaws pitchman nrog $ 20 lab tawm ntawm thaj chaw, txawm hais tias $ 8 lab Watson tau ua txhua xyoo tawm ntawm thaj chaw ua ntej qhov kev iab liam tau tshwm sim tseem yuav suav nrog NFL cov ntaub ntawv lag luam saum toj kawg nkaus.

Scott Rosner, tus thawj coj ntawm kev tswj hwm kev ua kis las ntawm Columbia University, tau hais tias Watson yuav tsum ua pov thawj tias nws tu siab ua ntej Nike yuav tsum txiav txim siab rov ua nws qhov kev pom zoo. Watson tuaj yeem tsis tuaj yeem nyob hauv pej xeem raws li cocky lossis tsis yog ib tus phooj ywg zoo, ib yam nkaus. Tab sis txawm tias qhov ntawd ua haujlwm, Rosner tau hais tias, Watson qhov kev thov rov hais dua tseem yuav tsis "ua rau ntau lub npe." Watson, hais tias Rosner, yuav xav tau "txhais lub tuam txhab tias nws tsim nyog rau cov khoom lag luam puas tsuaj uas lawv tuaj yeem muaj."

Watson qhov kev pom zoo yav tom ntej tsis tas yuav puas tsuaj tag nrho. Cov kws tshaj lij tau hais txog cov xwm txheej ntawm lwm tus neeg ncaws pob suav nrog tus ntaus kis las Mike Tyson, lub hnub qub ncaws pob lig Kobe Bryant thiab yav dhau los NFL quarterback Ben Roethlisberger.

Woods raug kev txom nyem rau pej xeem cov duab ntaus hauv xyoo 2009 tom qab muaj kev tsis ncaj ncees tsis ncaj ncees. Yog li ntawd, cov neeg txhawb nqa, suav nrog AT & T thiab lub tuam txhab thev naus laus zis Accenture, sib koom nrog nws. "Tsis muaj leej twg xav kov nws ib pliag," hais tias Tony Ponturo, yav dhau los tus lwm thawj ntawm kev ua si thoob ntiaj teb thiab kev lom zem ua lag luam ntawm Anheuser-Busch. Woods kho nws cov duab, txawm li cas los xij, thiab tau nyiam cov neeg txhawb nqa tshiab, suav nrog Hyundai thiab software tuam txhab Take-Two Interactive.

Muaj ib txwm muaj kev sib tw hom uas nrhiav cov dab neeg rov qab los uas tuaj yeem haum rau Watson yav tom ntej, hais tias Ponturo. Tab sis lub quarterback feem ntau yuav tau txais kev pom zoo hauv zos hauv Cleveland ua ntej, nws hais.

Cov tuam txhab hauv tebchaws tseem yuav saib xyuas Watson ze. Yog tias nws kho nws cov duab txawm tias me ntsis thiab Browns ua tau zoo, cov tuam txhab tuaj yeem tshawb nrhiav cov pab pawg tsom mus sim cov kev xav rau pej xeem, Ponturo hais. Thaum lub sijhawm ntawd, ib lub tuam txhab nrhiav "txhais lus thib ob lossis kev tsim kho dua tshiab" tuaj yeem tshwm sim, nws hais.

Watson "yuav tsum ua kom haum lawv qhov xwm txheej," hais tias Ponturo. "Thiab nws yuav tsum qhia qhov ntawd."

Tau qhov twg los: https://www.forbes.com/sites/jabariyoung/2022/08/02/deshaun-watson-radioactive-for-endorsements-marketing-experts-say/