Cue lub suab paj nruag hnub so, tso Santa rau ntawm nws lub garland-adorned perch thiab pib nthuav cov hnub so. Cov neeg tau npaj yuav khoom hauv khw. JLL tsis ntev los no Khw Muag Khoom Hnub So Kev Tshawb Fawb xa mus rau 1,080 Asmeskas cov neeg siv khoom tau tshaj tawm tias 63% ntawm cov neeg teb tau npaj taug kev hauv khw hauv tsev kom ua yam tsawg kawg ntawm lawv cov khw muag khoom xyoo no, qhov nce ntxiv ntawm ntau dua 5% tshaj xyoo tas los.
Kev yuav khoom hauv khw tau dhau qhov kev muag khoom hauv online raws li qhov kev xaiv thib ib rau thawj zaug txij li xyoo 2020, txawm tias cov khw muag khoom online dawb huv Amazon tau txiav txim siab tau txais qhov chaw siab tshaj plaws ntawm cov khw muag khoom nyiam hnub so, raws li tau sau tseg los ntawm 65.6% ntawm cov neeg teb cov lus nug. Walmart thiab Lub Hom Phiaj tso ob thiab thib peb, ntawm 47.9% thiab 39.7%, feem.
Thaum nws los txog rau cov khw muag khoom noj uas cov neeg siv khoom npaj yuav mus ntsib, ntau dua 60% ntawm cov neeg yuav khoom tau qhia tias lawv npaj yuav mus ntsib yam tsawg kawg ib tus neeg muag khoom loj, thiab ze li ib nrab ntawm cov neeg yuav khoom npaj mus yuav hauv khw muag khoom. Cov khw muag khoom niam-thiab-pop yuav tsum xav tias txhawb nqa, txij li 35% ntawm cov neeg teb yuav mus xyuas cov khw hauv zos thiab cov khw muag khoom hauv lawv cheeb tsam.
Cov neeg yuav khoom xav tau kev paub thiab kev sib raug zoo ntawm tib neeg
Vim li cas qhov kev hloov? Cov neeg siv khoom txaus siab rau kev tawm mus thiab yuav khoom dua. Lawv xav kom muaj kev paub txog kev yuav khoom hnub so, saib thiab kov cov khoom ua ntej yuav lawv thiab zam kev xa khoom lossis xa khoom xa mus qeeb. Tom qab kev kaw lub sijhawm ntev, daim npog ntsej muag, kev nyob sib nrug deb thiab lwm yam kev txwv tsis pub muaj kev sib kis, lawv xav kom muaj kev sib koom thiab tsis muaj kev paub nrog cov phooj ywg thiab cov neeg hlub. Lawv xav pom cov festive decorations thiab nqus cov aromas raws caij nyoog.
Savvy kev siv nyiaj reigns thaum lub sij hawm inflation
Kev muag khoom muag tau nyob twj ywm hauv 2022 txawm hais tias nce 8.1% ntawm cov neeg siv khoom lag luam tus nqi tshaj xyoo tas los. Tab sis dab tsi lub luag hauj lwm yog kev nce nqi ua si hauv cov neeg siv khoom hnub so? Tsis yog qhov xav tsis thoob, kev nce nqi muaj qhov sib txawv ntawm kev siv nyiaj so koobtsheej nyob ntawm tsev neeg cov nyiaj tau los. Raws li cov txiaj ntsig kev tshawb fawb, tag nrho cov nyiaj so koobtsheej nyiaj so koobtsheej yuav nyob zoo tib yam li xyoo tas los. Tab sis 57.2% ntawm cov neeg khwv tau me me nrog cov nyiaj tau los tsawg dua $ 50,000 npaj yuav siv nyiaj tsawg dua. Cov pab pawg no suav tag nrho cov peev nyiaj ntawm $ 600-30.9% qis dua qhov nruab nrab cov nyiaj so koobtsheej nyiaj so koobtsheej thiab 17.1% tsawg tshaj li lawv tau siv nyob rau hauv 2021. Ib qho tseem ceeb uas yuav tsum nco ntsoov yog tias lawv npaj yuav txo qis kev siv nyiaj ntau dua ob npaug ntawm cov nqi tau nce. .
Cov neeg tau txais txiaj ntsig siab heev (cov uas tau txais txiaj ntsig ntau dua $ 150,000) tau txhawb nqa los ntawm ambience, cov kws tshaj lij cov lus qhia thiab cov khoom kim heev. Qhov tseeb, Lululemon lub quarter thib ob cov nyiaj tau los nce 25% thiab lub tuam txhab tuav rau cov hom Michael Kors, Versace thiab Jimmy Choo pom cov nyiaj tau los nce 8.5% xyoo dhau los. Nws yog qhov tseeb tias qhov sib txawv ntawm qhov cuam tshuam nyiaj txiag rau cov neeg tau txais txiaj ntsig siab thiab qis muaj feem cuam tshuam li cas cov neeg siv khoom yuav mus yuav khoom rau hnub so. Cov neeg khwv tau nyiaj ntau heev npaj yuav siv $ 1,878, ntau dua ob npaug ntawm qhov nruab nrab thiab 9.7% ntau dua li lawv tau siv xyoo tas los.
Txhawm rau tiv thaiv tus nqi nce, cov neeg siv khoom npaj yuav siv ntau txoj hauv kev txuag nqi. Ze li ntawm 30% yuav yuav khoom plig tsawg dua, thaum 23.1% yuav yuav rau cov neeg tsawg dua. Tsuas yog 13.7% npaj yuav tsum tsis txhob yuav ib yam dab tsi rau lawv tus kheej vim kev nce nqi, thaum 10.2% yuav ua rau lub ntsej muag tsis zoo (tsis tau - cia peb fim nws, ntau heev) "regifting" xyaum. Ntau tshaj li ib nrab ntawm cov neeg yuav khoom hnub so yuav nrhiav kev muag khoom thoob plaws lub caij nyoog, thaum kwv yees li ib feem peb yuav siv sijhawm zoo ntawm cov hnub zoo li Cyber Monday thiab Dub Friday los tawm tsam kev nce nqi. Qhov tseeb, 40% ntawm cov neeg teb hais tias lawv yuav tawm mus rau lub khw muag khoom ntawm Dub Friday.
Lub luag haujlwm ntawm tus neeg muag khoom luv nqi-tshwj xeeb yog cov khoom noj khoom haus-yog qhov ua pov thawj tias muaj txiaj ntsig zoo hauv lub sijhawm nyiaj txiag no vim cov neeg yuav khoom nrhiav kev pab los ntawm cov khoom noj khoom haus siab. Qhov tseeb, Walmart hauv Kaum Ib Hlis tso tawm ib tsab ntawv ceeb toom hais tias nws cov khoom muag hauv khw tau nce 8.2%. Costco thiab Khw Muag Khoom Muag tau pom tias muaj kev loj hlob hauv kev muag khoom. Cov kab hauv qab? Cov khw muag khoom uas muab tus nqi zoo, txo nqi thiab tswj cov khoom muag zoo yuav tuaj rau saum.
Cov neeg siv khoom xav tau ntau lub khw muag khoom thiab tsev noj mov
Thaum qhov kawg tam sim no tau pauv thiab tag nrho cov khoom rov qab los ua tiav, pundits yuav pib ntsuas qhov ua tiav lossis tsis ua tiav ntawm lub caij so thiab pib saib rau 2023. Txawm hais tias nws tsis tuaj yeem kwv yees txoj hauv kev ntawm cov khw muag khoom ntawm qhov siab ntawm kev sib kis. - lub sijhawm tsis txaus ntseeg uas tsis muaj daim phiaj xwm ua ntej - nws tau txhawb kom pom qhov kev thov muaj zog rau cov khw muag khoom thiab cov khw noj mov kom qhib lub khw muag khoom tshiab, txawm tias muaj kev nce nqi thiab muaj peev xwm ntawm kev lag luam poob qis. Muaj kev tsim kho tshiab me me hauv lub tebchaws, thiab nrog kev thov nce ntxiv, cov nqi xauj tsev muag khoom tau nce siab. Ua tsaug, khw muag khoom caij tsheb qus nyob rau peb lub xyoos dhau los yog tam sim no muab rau peb txhua tus kev cia siab es tsis txhob whiplash.
Tau qhov twg los: https://www.forbes.com/sites/gregmaloney/2022/11/25/deck-the-malls-holiday-shoppers-are-back-at-brick-and-mortar-shops/