David's Bridal Mus Tom Qab Kev Npaj Ua Lag Luam Nrog Tshiab Platform

David's Bridal, lub teb chaws tus neeg muag khoom tshwj xeeb tshaj plaws ntawm tus nkauj nyab, tab tom tsiv mus rau hauv kev npaj tshoob kos thiab chaw ua lag luam nrog kev tshaj tawm hnub no ntawm nws lub platform tshiab, Pearl.

David's tab tom tawm tsam The Knot thiab WeddingWire, cov npe zoo tshaj plaws hauv kev lag luam kev lag luam, nrog rau cov tswv lag luam me me. Cov tuam txhab no, ntxiv rau kev tshaj tawm kab tshoob kev tshaj tawm thiab kev sau npe rau cov nkauj nyab, tsub cov neeg muag khoom kab tshoob rau cov npe tshwj xeeb thiab kev sib txuas nrog rau yav tom ntej nkauj nyab.

David's cia siab tias yuav txhawb nqa nws txoj haujlwm ua tus thawj coj nkauj nyab thiab lub sijhawm tshwj xeeb khw muag khoom los tsim lub chaw npaj tshoob kos uas yuav tawm tsam cov players sab saum toj hauv qhov chaw.

Nws ntseeg tias nws muaj qhov txiaj ntsig tseem ceeb ntawm kev sib tw: kev nkag mus tsis tu ncua, thiab kev koom tes nrog, ntau tus nkauj nyab.

"Peb muaj cov nkauj nyab," David's Bridal CEO Jim Marcum hais.

Marcum tau hais hauv kev xam phaj tias "Peb xav tias nws yog qhov kev hloov pauv tau zoo heev, txuas peb cov neeg siv khoom nrog cov neeg muag khoom hauv zej zog nyob ntawd," Marcum hais hauv kev xam phaj.

David's Bridal, Marcum tau hais tias, muag 25-30% ntawm tag nrho cov kab tshoob dresses tau yuav hauv lub tebchaws no thiab muaj kev paub txog cov khoom lag luam tseem ceeb, nrog ntau tshaj ob feem peb ntawm cov nkauj nyab uas tau soj ntsuam hais tias lawv tab tom txiav txim siab yuav los ntawm David.

Kev thawb mus rau hauv kev pabcuam tshoob yog ib feem ntawm ntau lub tswv yim los ntawm David's siv nws cov khw muag khoom, thiab nws lub zog loj zuj zus, kom muaj kev sib koom ua lag luam loj dua ntawm kev ua tshoob thiab kev ua lag luam.

"Txhua yam uas peb tau ua," Marcum hais tias, tau tsom mus rau kev koom nrog cov nkauj nyab ua ntej lawv yuav khaub ncaws.

David's Bridal kuj tau muab nws tus kheej tso rau hauv khw muag khoom rau cov xwm txheej dhau ntawm kev ua tshoob, xws li proms, quinceanera tog, thiab lwm yam kev ua koob tsheej.

David lub network ntawm 280 lub khw muag khoom hauv Asmeskas yuav pab nws txuas nrog cov neeg muag khoom hauv zos hauv nroog thiab cheeb tsam thoob plaws tebchaws, Marcum tau hais.

David's Bridal cov neeg sawv cev tuaj koom 600-650 tus nkauj nyab ua yeeb yam hauv ib xyoos raws li tus neeg muag khoom, muab lub tuam txhab kev pom zoo rau cov kev xav tau ntawm cov kws yees duab hauv zos, kws ntaus suab paj nruag, tsev noj mov, florists, thiab lwm tus neeg muab kev tshoob kos nrhiav kev sib txuas nrog nkauj nyab, nraug vauv, thiab npaj tshoob, nws hais. .

Nws hais tias, "Koj mus rau cov xwm txheej no," thiab koj muaj tag nrho cov neeg ua lag luam uas tuaj rau qhov kev tshwm sim. Vim li cas lawv ua li ntawd? Lawv ua vim lawv xav tau cov thawj coj, "nws hais.

Lub Pearl platform yuav muab cov neeg lag luam hauv zos ib qho chaw uas lawv tuaj yeem muaj lawv tus kheej lub vev xaib qhia txog lawv cov kev pabcuam, thiab qhov chaw uas lawv tuaj yeem txuas nrog David's Bridal cov neeg siv khoom, Marcum tau hais.

"Peb tau tsim qee cov cuab yeej zoo tshaj plaws los pab cov neeg muag khoom yooj yim mus online thiab teeb tsa lawv lub vev xaib, uas yog qhov yuav ua rau lawv nthuav dav rau lawv pawg lag luam rau cov nkauj nyab," nws hais.

Lwm qhov zoo dua rau cov neeg muag khoom, raws li David's Bridal, yog lub sijhawm kom muaj peev xwm ncav cuag tus nkauj nyab ntau dua ntawm tus nqi qis dua li lwm qhov chaw npaj tshoob. Cov neeg muag khoom yuav muaj kev xaiv xaiv tus nqi pib dawb; tus nqi $49-ib-hli "tseem ceeb" tus nqi, lossis $ 118-ib hlis tus nqi hwm.

Piv nrog rau cov neeg sib tw, "peb yuav ua rau qis dua lawv cov nqi, txawm tias ntawm peb cov pob khoom kim heev," Marcum hais. Cov phiaj xwm nqi siab dua yuav muab cov neeg muag khoom nrog kev txheeb xyuas kom zoo dua qub, nyiam qhov chaw teev npe, thiab nthuav cov ntsiab lus ntawm lub platform.

Spectrum Equity, ib qho ntawm cov tswv lag luam ntiag tug ntawm kev sib koom ua ke WeddingWire thiab The Knot, hauv 2019 daim ntawv qhia ntawm nws lub vev xaib hais tias cov khub niam txiv Asmeskas feem ntau ua haujlwm nrog qhov nruab nrab ntawm 13 tus neeg muag khoom sib txawv los npaj kev tshoob kos, thiab tias muaj qee qhov 2 lab cov lag luam me koom nrog muag cov kev pabcuam rau kev tshoob kos. Daim ntawv tshaj tawm hais tias Lub Knot thiab WeddingWire muaj ntau dua $ 300 lab hauv cov nyiaj tau los hauv 2018.

Pearl platform tau ntsiag to kos npe rau cov chaw ua tshoob thiab cov neeg muag khoom tau ntau lub hlis, thiab tau tshaj tawm rau pej xeem hnub no.

Cov nkauj nyab thiab cov neeg muag khoom yuav tuaj yeem nkag mus rau Pearl los ntawm David's Bridal lub vev xaib, los ntawm Pearl.com, lossis ntawm Pearl mobile app.

David's Bridal pib qhov kev sim beta tswj ntawm lub platform xyoo tas los. Lub vev xaib, txawm tias ua ntej kev tshaj tawm hauv tebchaws, muaj ntau dua 100,000 tus neeg muag khoom npe, Marcum tau hais.

David's Bridal, lub tuam txhab ntiag tug, tsis kam tshaj tawm tias nws tau siv nyiaj ntau npaum li cas rau kev tshaj tawm Pearl.

Marcum tau los ua CEO ntawm David's Bridal nyob rau nruab nrab xyoo 2019, nrog rau txoj haujlwm ntawm kev kho kom rov zoo li qub qub qub uas muaj hnub nyoog 69 xyoo uas tau rov qab los ntawm kev lag luam.

David tau foob rau kev lag luam hauv xyoo 2018, thiab tuaj yeem tawm los ntawm kev lag luam tsis pub dhau ob lub hlis yam tsis tau kaw ib lub khw, tab sis nrog cov nuj nqis loj heev los them.

Marcum tau dhau los ua kev txhim kho David cov duab nrog niaj hnub no cov tub ntxhais hluas nkauj nraug, los ntawm kev siv tswv yim ntawm kev sib raug zoo thiab kev siv thev naus laus zis.

Marcum tau hais tias David's Bridal tau ua haujlwm ceev faj hauv kev tshaj tawm Pearl platform vim nws paub tias muaj kev sib tw ntau hauv cov khw muag khoom kab tshoob.

"Peb xav kom paub tseeb tias qhov kev paub yog lawm," nws hais. “Tab sis thaum koj xav txog nws nws yog ib qho kev hloov pauv zoo rau peb vim tias peb muaj tus nkauj nyab. Peb tab tom sim tiag tiag ua qhov kev paub dhau los ntawm kev npaj tshoob kos thiab taug kev seamless. Qhov ntawd yog li cas peb yuav sib txawv nws, "nws hais.