Raws li kev lees paub los ntawm Amazon
Zoo li xyoo dhau los, muaj ntau qhov kev tawm tsam los ntawm cov neeg yuav khoom thaum lub sijhawm tshwm sim. "Cov kev cog lus xyoo no tsis zoo," thiab "Qhov kev txo nqi loj tshaj plaws yog ntawm Amazon tus kheej cov khoom," yog qee cov lus uas kuv pom hauv kev tshaj xov xwm.
Qee qhov kev tawm tswv yim no los ntawm Prime Day txhais tau hais tias qhov kev sib cog lus tsis sib sib zog nqus li xyoo 2021. Tab sis cov ntaub ntawv los ntawm lub tuam txhab tshuaj ntsuam Analytic Index qhia lwm yam.
"Nyob rau hauv 2021 thoob plaws Amazon tag nrho tsis muaj ntau qhov sib txawv ntawm tus nqi nruab nrab ntawm Prime Day hnub thiab lub sijhawm ua ntej," hais. Analytic Index tus tsim Nathan Rigby. "Tab sis xyoo 2022 muaj kwv yees li 3% poob ntawm cov khoom lag luam tus nqi thoob plaws rau Prime Day."
Qhov txawv yog qhov tseem ceeb dua thaum ua qhov sib piv ncaj qha ntawm cov khoom uas muaj cov ntaub ntawv muag khoom Prime Day thiab cov ntaub ntawv muag khoom ua ntej Prime Day. Hauv 2021, muaj qhov nruab nrab 1% txo tus nqi ntawm cov khoom no, piv rau 2022 qhov twg muaj 18% qhov nruab nrab ntawm tus nqi poob.
Txawm hais tias cov neeg yuav khoom thiab cov neeg tawm tswv yim zoo ib yam tau xav tias tsis tshua muaj txiaj ntsig luv nqi lossis kev muag khoom qis dua, cov ntaub ntawv no tsis lees paub qhov kev xav.
Cov luv nqi tshaj plaws
Raws li Analytic Index cov ntaub ntawv, cov khoom lag luam nrog tus nqi nruab nrab loj tshaj poob qis piv nrog 2021's Prime Day tshwm sim yog:
- Cov khoom ua si thiab kev ua si, nqis 15%
- Cov khoom siv hauv chaw ua haujlwm, poob 14%
- Video games, txo qis 10%
- Cov khoom siv tsiaj, poob 4%
Cov pawg uas muaj ntau tshaj plaws ntawm cov deals (txhua tus nrog ntau tshaj 10,000 yam khoom luv nqi los ntawm kev pom zoo xws li Prime Exclusive Deals thiab Lightning Deals) yog tsev & chav ua noj, cov cuab yeej & kev txhim kho hauv tsev, thiab kev ua si & sab nraum zoov.
Analytic Index cov ntaub ntawv rau thawj hnub ntawm 2022 Prime Day
Analytic Index
Amazon txhawb nqa qhov chaw tshaj tawm rau nws tus kheej cov khoom
Nws muaj tseeb tias Amazon ua rau feem ntau ntawm Prime Day raws li lub sijhawm los txhawb thiab muag nws tus kheej cov khoom lag luam, tshwj xeeb tshaj yog cov khoom siv Alexa uas tau txais ntau tus neeg siv khoom rau hauv Alexa ecosystem.
Kuv tus kheej tau sau tseg Amazon Hluav Taws TVs txo qis dua 40%.
Tab sis qhov nthuav tiag tiag rau xyoo no yog Amazon tau mob siab rau tshaj tawm cov khoom no ntau npaum li cas.
Hauv xyoo 2021, Amazon feem ntawm qhov chaw tshaj tawm yog 1.39% - suav nrog Amazon Basics hom, Amazon hom, thiab Solimo cov khoom lag luam. Thaum xyoo 2022, 2.18% ntawm qhov chaw tshaj tawm yog rau tag nrho cov npe ntawm Amazon, ntxiv rau Amazon khoom noj txom ncauj zoo siab Belly. Qhov no txhais tau tias Amazon "siv" 50% ntau dua rau kev tshaj tawm nws tus kheej cov npe khoom lag luam tshaj li xyoo dhau los.
Piv txwv li Amazon brand Happy Belly, tsis yog nyob rau hauv 20 lub npe tshaj tawm tshaj tawm nyob rau hauv 2021. Tab sis xyoo 2022, nws yog tus thib peb tshaj tawm tshaj tawm rau Sponsored ad siv.
Source: https://www.forbes.com/sites/kirimasters/2022/07/14/data-show-that-prime-day-prices-were-actually-3-lower-compared-with-2021/