Daniel's Jewelers Caters rau ntau tus neeg siv khoom lag luam nrog ntau yam ntawm nqe lus thiab tsim qauv

Daniel's Jewellers tsis tau pib tsom mus rau cov neeg siv khoom Hispanic, tab sis nws cov khw muag khoom ib txwm nyob ze rau thaj tsam nrog cov neeg Hispanic. "Thaum qhov ntawd tau pom tseeb thiab peb pom qhov chaw ua lag luam mus thiab pom qhov kev loj hlob, peb tau nce mus rau qhov nrawm me ntsis thiab nrhiav seb peb tuaj yeem hloov kho lub lag luam thiab tshwj xeeb rau cov neeg ntawd," said David Sherwood, Daniel's Jewelers' CEO. , thiab ib tug tub xeeb ntxwv ntawm lub tuam txhab tus tsim.

Daniel's, uas tau tsim nyob rau hauv 1948 thiab ua kev zoo siab rau nws lub 75th hnub tseem ceeb xyoo no, tau pab ntau lab tus tsev neeg hauv lawv txoj kev mus ua kom tiav American Npau suav. Nrog 106 lub khw muag khoom nyob hauv California - ntau chav nyob hauv thiab ib puag ncig Los Angeles, thiab tseem muaj cov khw muag khoom hauv Las Vegas, thiab cov chaw hauv Texas, New Mexico thiab Arizona.

Daniel's Jewellers tau loj hlob nrog nws cov neeg tuaj saib. Lub teb chaws cov neeg Hispanic qib yog 62.5 lab, raws li US Census Bureau kwv yees rau 2021. Tus lej ntawd yuav nce mus rau 74.8 lab los ntawm 2030, raws li Statista.

Lub tuam txhab tau nthuav dav mus rau sab qab teb sab hnub tuaj nrog peb chav tshiab hauv Miami. Sherwood tau hais tias "Florida, tshwj xeeb yog Miami, ntaus tag nrho cov cim," Sherwood tau hais. “Miami yog ib lub nroog sib txawv tshaj plaws hauv lub tebchaws. Peb paub tias ib zaug peb cog tus chij hauv Miami, tseem muaj Orlando thiab Tampa. Peb tau saib cov khw hauv nroog loj nyob rau sab qab teb sab hnub tuaj thiab txiav txim siab tias Miami yog qhov tseem ceeb tshaj plaws rau peb. "

Daniel thawj lub khw, hauv Bell Gardens, California, tau pab rau cov neeg tsiv teb tsaws chaw uas tawm hauv Midwest plua plav cua daj cua dub hauv Forties thiab Fifties kom nrhiav tau lub neej zoo dua. Sherwood tau hais tias, "Muaj ntau tus neeg uas nyuam qhuav khaws txhua yam uas lawv muaj thiab mus rau sab hnub poob," sau tseg tias tom qab Tsov Rog Ntiaj Teb Zaum II Los Angeles tau tawg nrog kev loj hlob. "Lub tuam txhab tsheb tau qhib, GIs tau los tsev thiab tsev tau tsim. Koj tuaj yeem nrhiav haujlwm thiab pib tsis muaj dab tsi thiab pib lub neej dua. Raws li cov tib neeg tau nce qib ntxiv, yuav tsev, nrhiav ib tug ntxhais, lawv ua kev zoo siab rau qhov tseem ceeb nrog cov hniav nyiaj hniav kub. "

Nyob ze rau cov neeg Hispanic "tsuas yog qhov chaw uas peb cov khw muag khoom ib txwm nyob," Sherwood tau hais. "Tsuas yog cov neeg tsiv teb tsaws chaw los ntawm Midwest, nws yog cov neeg tsiv teb tsaws chaw los ntawm Mexico thiab Central America."

Daniel's ib txwm tau tsom mus rau tsev neeg thiab tsim kev sib raug zoo mus sij hawm ntev hauv cov zej zog hauv zos nws ua haujlwm. Lub tuam txhab lub hom phiaj ua kom cov hniav nyiaj hniav kub nkag tau yooj yim dua, tsis zoo li qee cov khoom lag luam siab kawg, uas kho cov khoom zoo li lawv tag nrho cov khoom kim heev.

Lub jeweler muag khoom ua ntej Rolex watches pib ntawm $ 6,000 nrog cov qauv tshiab txog $ 50,000. Sherwood tau hais tias "Tsuas yog qhov chaw muag cov watches snub lawv lub qhov ntswg ntawm kuv cov neeg siv khoom tseem ceeb," Sherwood tau hais. “Lawv tsis saib ib feem lossis ua ib feem kom xis nyob hauv ib puag ncig ntawd. Peb pib nqa cov watches ua ntej vim peb muaj qhov xav tau ntawd. Yog tias muaj ib yam khoom tshwj xeeb uas peb tsis muaj, peb tuaj yeem muab nws rau lawv. "

Ob peb mus rau peb lub hlis twg ntawm Daniel lub khw muag khoom nyob hauv khw. Txhawm rau kom tau txais txiaj ntsig ntawm kev taug kev ko taw thiab caw cov neeg siv khoom kom nres thiab tshawb xyuas lub khw, Daniel's muab khoom plig pub dawb nrog txhua qhov kev yuav khoom. Tsis ntev los no, lub tuam txhab tau muab ib lub plawv puffed lub plawv pendant, tus nqi $ 29.95.

Sherwood tau hais tias "Peb lub hom phiaj yog kom muaj peev xwm ua haujlwm rau tag nrho qhov dav ntawm cov neeg siv khoom," Sherwood tau hais. “Ib tug neeg tuaj yeem tuaj yeem yuav khoom plig yooj yim rau $ 20, tab sis vim nws yog cov hniav nyiaj hniav kub, nws txawv dua li lwm hom kev muag khoom. Cov neeg feem ntau tsis paub ntau txog cov hniav nyiaj hniav kub, yog li muaj kev ntseeg siab. Yog tias koj tuaj yeem tau txais ib tus neeg los ntseeg koj, koj tuaj yeem tsim kev sib raug zoo nrog ib tus neeg txawm tias ntawm $ 20 qib lossis txawm tias muaj kev kho hniav nyiaj hniav kub, thiab koj dhau los ua lawv cov jeweler. "

Txhawm rau muab cov ntsiab lus qis dua, Daniel's tau txais tswv yim nrog cov hlau xws li Tungsten thiab Titanium, uas yog tus nqi qis dua kub. Lub jeweler tseem yog tsom rau lab-loj pob zeb diamond, uas muab cov neeg siv khoom ntau dua rau lawv cov nyiaj. Piv txwv li, 1/4-carat Kos Npe Certificate EcoLove round pob zeb diamond solitaire nplhaib hauv 14-karat dawb kub, yog $799.95. Kuj tseem muaj cov nplhaib sib koom nrog tus nqi siab dua ntawm Daniel lub vev xaib xws li Daim Ntawv Pov Thawj Kos Npe EcoLove 3-carat ntxhais huab tais txiav pob zeb diamond solitaire hauv 14-karat kub, rau qis dua $ 20,000.

Ntxiv rau kev muag cov hniav nyiaj hniav kub, Daniel muaj kev xaiv nyiaj txiag los ua kom cov khoom lag luam pheej yig dua rau cov neeg siv khoom. Leon Brujis, tus khub ntawm Palladium Equity Partners tau hais tias "Cov neeg siv khoom tab tom pib lawv lub neej nyiaj txiag nrog Daniel's," said Leon Brujis, tus khub ntawm Palladium Equity Partners, uas tau nqis peev hauv Daniel's thiab leej twg kuj zaum ntawm nws pawg thawj coj. "Ntau tus neeg siv khoom tsis muaj credit lossis credit qis heev thiab peb yog txoj hauv kev rau lawv thaum lawv pib lawv txoj kev nyiaj txiag," Brujis tau hais.

Raws li cov neeg siv khoom loj hlob thiab lawv cov nyiaj tau los nce, muaj ntau yam ntawm cov nqe lus ntawm cov nqi siab dua. Sherwood tau hais tias "Ib tug txiv neej cov lus hais yog lwm tus txiv neej qhov pib," Sherwood hais. “Peb muaj cov hniav nyiaj hniav kub zoo nkauj ntawm txhua tus nqi taw tes. Nws yog merchandised kom haum tus nqi taw tes, yog li $ 1,000 lub nplhaib tej zaum yuav muaj ib pawg ntawm pob zeb diamond me me nyob rau hauv lub taub hau, thiab tib hom kev tsim yuav yog $ 5,000 lossis $ 10,000 lossis $ 20,000 vim lub nplhaib muaj ib lub pob zeb diamond loj hauv lub taub hau. Peb sim tso cai rau qhov ntawd rau tib neeg raws li lawv qhov xwm txheej nyiaj txiag hloov pauv thiab lawv cov saj hloov pauv. "

Ib txoj hauv kev uas Daniyee tau txais txiaj ntsig rau kev hloov pauv saj yog nrog txoj haujlwm ua lag luam hauv lub neej. Sherwood tau hais tias "Tus neeg uas yuav lub nplhaib $ 1,000 vim qhov ntawd yog qhov lawv muaj peev xwm them taus rau lawv txoj kev koom tes thaum lawv muaj 23 xyoos, tuaj yeem rov qab los hauv ob peb xyoos thiab pauv nws rau ib daim loj dua," Sherwood hais. "Yog tias lawv them $ 1,000 rau daim ntawd, lawv yuav tau txais $ 1,000 rau lawv daim tom ntej thiab qhov ntawd tso cai rau lawv loj hlob mus rau hauv cov hniav nyiaj hniav kub uas lawv npau suav txog."