D2C Hom Shapermint dov tawm rau cib thiab mortar nrog Belk thiab Nordstrom

Shapermint, qhov loj hlob sai, loj-nrog rau online shapewear thiab intimates apparel store, featuring nws tshwj xeeb hom, Shapermint Essentials thiab Truekind, raws li zoo raws li ib tug curated xaiv los ntawm lub ntiaj teb no cov saum toj kawg nkaus shapewear thiab intimates hom xws li Wacoal, Maidenform thiab Bali, yob tawm mus rau nws thawj qhov chaw cib thiab mortar hnub no.

Peb ntawm 10 qhov zoo tshaj plaws-muag shapewear style hauv Asmeskas yog suav tias yog Shapermint Essentials. Lub tuam txhab muab kev haum thiab ua haujlwm-tsav, tshwj xeeb nyiam SupportiveWear rau txhua lub cev, suav nrog bras, shapewear, ris tsho hauv qab, leggings thiab ntau dua, ntawm tus nqi pheej yig, txhawb nqa nws cov neeg siv khoom los ua kev zoo siab rau lawv cov duab thiab hnav khaub ncaws nrog kev ntseeg siab. Tshaj tawm xyoo 2018, lub tuam txhab tau loj hlob mus rau ntau dua 7 lab tus neeg siv khoom hauv plaub xyoos xwb.

Massimiliano Tirocchi, Shapermint cofounder thiab CMO, tau hais tias, "Peb tau txiav txim siab nkag mus rau hauv cib thiab mortar, peb muaj nws hauv peb cov phiaj xwm hauv 2019, tab sis Covid-19 tau tshwm sim, thiab nws hloov tag nrho cov xwm txheej. Peb paub tias feem ntau ntawm cov neeg yuav khoom tau yuav ntau dua hauv cov khw muag khoom dua li lawv yuav hauv online. "

Shapermint yog tus thib peb-ceev-loj hlob web-tsuas yog khw muag khoom. Qhov kev txiav txim siab ua thawj zaug rau hauv cib thiab mortar khw muag khoom hnub no tsuas yog plaub xyoos tom qab nws tso tawm xyoo 2018. Shapermint tau tsim dua $ 400 lab hauv cov nyiaj tau los thiab tau muag ntau dua 16 lab units ntawm shapewear thiab intimates.

Tom qab lub heels ntawm nws txoj kev loj hlob sai hauv kev muag khoom e-lag luam nrog 35 lab tus neeg tuaj xyuas tshwj xeeb rau Shapermint.com hauv 2021, ib zaug tshwj xeeb rau cov neeg siv khoom lag luam tau tshaj tawm ntawm cov khw muag khoom thoob tebchaws, Belk thiab Nordstrom.JWN
. Shapermint.com nqa cov khoom tseem ceeb txhua hnub los ntawm 13 hom, suav nrog cov npe hauv tsev xws li Hanes thiab Maidenform, nrog rau nws cov npe tshwj xeeb, Shapermint Essentials thiab Truekind.

Shapermint tau cuam tshuam lub ntiaj teb shapewear thiab intimates kev lag luam raws li nws tseem loj hlob. Lub ntiaj teb compression hnav thiab shapewear kev ua lag luam yuav tsum ncav cuag $ 22.27 nphom los ntawm 2027, thaum lub lag luam poj niam lingerie yog kwv yees mus txog $ 78.66 billion los ntawm 2027, Tirocchi hais.

Thaum lub Tsib Hlis 2022, Shapermint suav txog 10% ntawm cov khaub ncaws muag khoom muag hauv Asmeskas Cov Neeg Siv Khoom tam sim no tuaj yeem nrhiav cov qauv ntawm Shapermint txoj kev ntseeg siab-inspiring Shapermint Essentials kab ntawm 125 Belk khw muag khoom thiab 50 Nordstrom khw thoob plaws Teb Chaws Asmeskas, thiab ntawm Nordstrom.com thiab Belk.com , Tirocchi hais.

Shapermint SupportiveWear nta shaping ris tsho hauv qab, tights, leggings, bras, camis thiab lwm yam uas tsis sib xws ua ke kev nplij siab, loj inclusionivity, haum, muaj nuj nqi, thiab siab zoo ntawm tus nqi pheej yig.

Thaum lub Tsib Hlis 2022, peb ntawm 10 qhov zoo tshaj plaws-muag shapewear style hauv Asmeskas yog los ntawm Shapermint Essentials (yav tas los Empetua). Shapermint Essentials tawm tsam qhov sib npaug zoo tshaj plaws ntawm kev nplij siab thiab kev tswj hwm rau 24/7 hnav, nrog SupportiveWear rau txhua lub cev hauv qhov ntau thiab tsawg S-4XL thiab cov xim ntawm cov xim.

"Lawv xav pom cov khoom thiab lawv xav sim nws," Tirocchi hais. “Lawv nug peb. Cov khw muag khoom tseem ceeb rau peb yog li peb paub tias cov neeg siv khoom tos txog dab tsi. Peb tab tom sim mus cuag cov neeg siv khoom ntau dua thiab ntau dua tus neeg.

Tirocchi tau hais tias "Peb tau muaj tswv yim los xaiv cov neeg muag khoom muag rau cib thiab mortar uas tuaj yeem muab peb cov neeg siv khoom DTC kom muaj kev paub zoo hauv khw," said Tirocchi. "Peb yuav txuas ntxiv txheej ntawm cib thiab mortar khw muag khoom cov neeg koom tes uas tuaj yeem ua kom muaj kev sib txawv ntawm peb cov khw muag khoom hauv khw tseem ceeb."

Tirocchi kuj tau hais tias Shapermint muaj nws lub khw muag khoom hauv nws qhov chaw pom.

"Vim tias peb tsuas yog DTC nkaus xwb, peb xav kom peb cov neeg siv khoom paub txog qhov zoo ntawm peb cov khoom ntawm tus kheej thiab muab ntau tus neeg nkag mus nrhiav lawv qhov chaw lawv twb yuav khoom," said Gabrielle Richards, Shapermint's Brand Director. "Peb xav txuas ntxiv qhia peb cov lus ntawm lub cev kev ntseeg siab thiab muab ntau txoj hauv kev rau cov neeg siv khoom kom xis nyob, txhawb nqa thiab ntseeg siab ntawm lawv cov tawv nqaij. Tam sim no peb tau pib peb lub tswv yim muag khoom, peb tau tsom mus rau kev ntsuas peb cov lag luam thoob ntiaj teb. "

Kev tshawb fawb thiab cov ntaub ntawv yog nyob rau hauv pem hauv ntej ntawm txhua yam Shapermint ua. Nws nqis peev hauv cov ntaub ntawv zoo thiab cov thev naus laus zis tshiab, thaum haum thiab ua haujlwm tseem yog qhov tseem ceeb hauv nws cov khoom tsim. Lub Shapermint Shape Lub Zej Zog Yav Tom Ntej yog ib qho ntawm nws qhov loj tshaj plaws thiab kev pom zoo tshaj plaws rau cov neeg siv cov ntaub ntawv. Hnav cov kev ntsuam xyuas, kev sib koom ua ke, thiab cov tswv yim ntawm cov poj niam tiag tiag - 1,600-ntxiv cov neeg siv khoom - pab hauv kev tsim kho tshiab ntawm Shapermint cov khoom.

Lub tuam txhab cov kev tshawb fawb thiab cov neeg siv kev nkag siab pab neeg tseem kawm txog cov khoom tshuaj xyuas thiab sau cov lus tawm tswv yim ntau. Zoo, Shapermint ua tiav kwv yees li 30 tus neeg siv khoom xam phaj txhua lub lim tiam, nrog rau kev tshawb fawb thiab kev tshawb fawb. Hloov cov qauv ntsuas qhov loj me, Shapermint kuaj ntawm cov poj niam tiag tiag nrog ntau yam ntawm lub cev thiab qhov ntau thiab tsawg kom ua tiav qhov zoo tshaj plaws haum rau txhua lub cev. Qhov no yog qhov tseem ceeb rau Shapermint cov txheej txheem tsim khoom tsim los tsim nws cov qeb-ua shapewear thiab nws txoj kev cog lus rau nws lub hom phiaj ntawm kev koom tes.

Shapermint qhov kev pabcuam muaj zog [ethos] "yog vim li cas peb xav pib nrog Belk thiab Nordstrom pib," Tirocchi hais. "Tam sim no, rau kev tshaj tawm peb muaj 125 rau Belk thiab 50 rau Nordstrom. Feem ntau, thaum peb xav txog dab tsi yog peb txoj kev npaj, muaj peev xwm ntau lub khw muag khoom hauv Asmeskas, thiab Canada yog lub sijhawm loj rau peb thiab. "

Lub Shapermint Essentials assortment ntawm Nordstrom thiab Belk suav nrog tab sis tsis txwv rau Shaper Bra ($ 28.99), uas yog ib qho ntawm 10 zoo tshaj plaws-muag wireless non-sport bras hauv Asmeskas rau Q1; Txhua Hnub Txhua Hnub Scoop Neck Shaping Cami ($ 23.99), tus naj npawb ib qho khoom muag zoo tshaj plaws hauv Asmeskas rau Q1; Qhib Bust Bodysuit Shaper Panty ($ 28.99); High-Waisted Shaper Boy Shorts ($ 24.99) - ntawm tsib qhov zoo tshaj plaws muag zoo tshaj plaws shapewear tub luv luv hauv Asmeskas rau Q1; High-Waisted Shaper Shorts ($ 25.99)- ntawm 10 qhov zoo tshaj plaws-muag siab-lub duav shapewear luv hauv Asmeskas rau Q1; High-Waisted Shaper Panty ($ 23.99) - ntawm 10 qhov zoo tshaj plaws-muag high-waisted shapewear luv luv hauv Asmeskas rau Q1, thiab Tear-Proof Shaping Tights ($ 19.99).

Tirocchi tau hais tias "Peb qhov kev sib tw ze tshaj plaws - feem ntau ntawm kev sib piv yuav tshwm sim nrog Skims thiab Spanks," Tirocchi tau hais. "Shapermint, uas feem ntau hauv online tau txais ntau tus neeg siv khoom. Peb tau txais qhov kev sib piv nrog Spanks thiab Skims. Muaj qee qhov sib txawv, suav nrog tus nqi taw tes. Nws muaj ib qho kev xav hauv qab ntawd. Peb yeej xav kom Shapermint kom paub tseeb tias cov khoom lag luam thiab cov zej zog tau txais txiaj ntsig zoo. Peb tab tom sim tsim kom muaj kev paub tiag tiag. "